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ALIGNING THE ENTIRE ORGANIZATION TO ACHIEVE BUSINESS AND ORGANIZATION GOALS Case Study, Concepts and Debatable Ideas Kenny Ong Takaful Ikhlas Sdn Bhd
The World Today… 13 th  April 2009 Two Domino’s employees YouTube Apology from Domino’s after 48 hours 1 million hits Twitter: questions on silence LinkedIn: suggestions by users in forum BusinessWeek, May 4, 2009
Shareholder : MNRB Holdings Berhad (100%) Established Date : 18 September 2002 Operational since  : 2 July 2003 Takaful Model    : Al-Wakalah Business Portfolio  : General and Family Takaful  Number Products : More than 90 Number of Participants : More than 1,800,000 Number of Agents : More than 6,000 Number of Staff : 490 Regional Offices : 11 Paid Up Capital : RM295 million TAKAFUL IKHLAS CORPORATE PROFILE
TISB Medical/Health (EB/GHS) Solution Referral Employees Specialist & Hospitals Panel GP Clinics EMPLOYEES & DEPENDANT Claims Submission Tracking of eligibility Enquiries & Complaints  Employee benefit materials Unions Abuse of benefits PANEL CLINICS Processing Bills Payment  Appointment and removal Policies & Procedures Tracking Entitlements  Issues & Complaints Overcharging & Abuse  MC Verification SPECIALIST & HOSPITALS Issuance of GL Hosp. Bank Guarantee/Deposit Appointment and removal  Tracking Entitlements Processing Bills Payment  Hospital Reports EASY ACCESS TO CARE Panel of 2000 clinics nationwide All major hospitals recognises our GLs Appointment & management of  medical panel 1 st  CLASS SERVICE Benefit & Procedure briefing Help Desk Tri-annual Cost & Utilization Report Benchmarking Analysis & Recommendations PEACE OF MIND 24/7 LOG Issuance  Cashless Admission Comments CLIENT TISB
Inflation = 7.4% p.a. Inflation = 19.86% p.a. TISB Medical Cost Management
100% RENEWED WITH US SINCE 2009/2010
Intro
“… in the past 18 months, we have heard that profit is more important than revenue, quality is more important that profit, people are more important than profit, customers are more important than our people, big customers are more important than small customers, and that growth is the key to our success. No wonder our performance is inconsistent" CEO, Anonymous
Before we start… In the old days of HR… Average training hours per staff % of staff attending training # of training programs % of training programs conducted Training needs analysis conducted Competency models developed Training budget as % of payroll What’s wrong with this picture?
Before we start… Moral of the story… Innovation: Business models Products Services  Market Leadership Competitive differentiation Get the picture?
What is the OBJECTIVE of a Performance Management System? What is the ultimate objective of a Performance Management System? ‘ Performance’ – achievement,  ‘ Management’ – controllable, improvement ‘ System’ – predictable outcome, autorun Summary? A Predictable process to Improve Controllable Achievements
What is the OBJECTIVE? Succession Planning (Business Continuity) Talent Management Differentiation Performance Management System Budgeting + Planning BSC and KPIs Strategy Business Model Business Strategy People Management
Understanding Your Business Model and Strategy Focus on the Business Strategy and Business Direction first
 
 
 
The McPlaybook* Make it easy to eat 50% drive-thru Meals held in one hand Make it easy to prepare High Turnover Tasks simple to learn & repeat Make it quick “ Fast Food” Tests new products for Cooking Times Make what customers want Prowls market for new products Monitored field tests *Adapted from: Businessweek , Februrary 5 th  2007
What is the Business Model? USP Market  Discipline Profit Model Google Tata Nano
Business Model: Profit Model Revenue Cost Margin Cash  Flow Assets
What is the Business Model? USP Market  Discipline Profit Model
Market Discipline "Exactly what I need" Customized products Personalized communications "They're very responsive" Preferential service and flexibility Recommends what I need "I'm very loyal to them" Helps us to be a success "They are the most innovative" "Constantly renewing and creative" "Always on the leading edge" "A great deal!" Excellent/attractive price Minimal acquisition cost and hassle Lowest overall cost of ownership "A no-hassles firm" Convenience and speed Reliable product and service Product Leadership Operational Excellence Customer Intimacy Air Asia LV Ramly
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) Eg. Google Tata Nano
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Product Leadership New, state of the art products or services Risk takers Meet volatile customer needs Fast concept-to- counter Never satisfied - obsolete own and competitors' products Learning organization Alignment & Consistency: Disciplines, Priorities, and KPIs Operational Excellence Competitive price Error free, reliable Fast (on demand) Simple Responsive Consistent information for all Transactional 'Once and Done' Customer Intimacy Management by Fact Easy to do business with Have it your way (customization) Market segments of one Proactive, flexible Relationship and consultative selling Cross selling
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Alignment & Consistency Operational Excellence (low cost producer) Product Leadership (best product) Customer Intimacy (best total solution) HP  well-balanced portfolio, mass customization  Acer  super lean cost structure, aggressive pricing Apple  powerful products, premium pricing, limited range  Still Doing well in 2009/2010
ALIGNING YOUR ORGANIZATION TO THE BUSINESS MODEL
Strategy: Disciplines, Priorities, and KPIs Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Product Leadership New, state of the art products or services Risk takers Meet volatile customer needs Fast concept-to- counter Never satisfied - obsolete own and competitors' products Learning organization Strategy: Disciplines, Priorities, and KPIs Operational Excellence Competitive price Error free, reliable Fast (on demand) Simple Responsive Consistent information for all Transactional 'Once and Done' Customer Intimacy Management by Fact Easy to do business with Have it your way (customization) Market segments of one Proactive, flexible Relationship and consultative selling Cross selling
Operational Excellence Move  know-how  from top performing units to others Benchmark  against best in class Ensure  operations training  for all employees Use disciplines like TQM for  continuous learning  to reduce costs and improve quality Strategy: Value Disciplines
Strategy: Value Disciplines Customer Intimacy Capture knowledge about  customers Understand  customer needs Empower  front line employees Ensure that everyone  knows the customer Make  company knowledge  available to customers
Product Leadership Reduce  time  to market Commercialize  new products fast Ensure that  ideas flow Reuse  what other parts of the company have already learned Ensure there are multiple sources of  funding Strategy: Value Disciplines
Strategy: Value Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Strategy: Value Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Alignment: 4-Wheels Model Culture Business  Model Strategic Planning Structure Person Leadership Resources
Alignment: Framework Focus point Alignment Quality Innovation & Differentiation Risk taking Performance Management Corporate obsession Decision making Culture
Alignment: Framework Org Structure Job Design C&B Policies & procedures Decision making Job fit Management Systems BSC and KPIs Decentralized & Empower Structure
Strategy: Framework Role modeling Vision/Mission/Philosophy Leadership Style Delegation & Empowerment C&B, Promotions Sense of Urgency Speak regularly about Performance Leadership
Strategy: Framework Recognition Recruitment Training Profit sharing Values Motivation Self Efficacy Awareness Useful Competencies Career aspirations Attribution (control) Person
Strategy: Framework Enablers Technology Equipment Materials Human Intellectual Property Partners Property Funding   CAPEX OPEX Resources
Alignment: 4-Wheels Model Culture Business  Model Strategic Planning Structure Person Leadership Resources
Strategy and Alignment Revenue Base Retention Share Gain Positioning Adjacent Market New Business Financial Learning & Growth Internal Process Customers  Cost Margin Cash Flow Asset Operational Excellence Product Leadership Customer Intimacy Investment Strategy Competencies Information Systems Motivation, empowerment, alignment Satisfaction
Aligning Budget and Resources to Business and Organization Goals The art and science of allocating and aligning Resources to strategic plans
Budgeting: Some thoughts… Two major roles of Budgeting: Provide real-life  CONSTRAINTS  to strategic planning Provide  RESOURCES  to realize strategic plans Why Constraints? Over aggressive unrealistic planning, usually by Marketing/Sales need to be grounded to real life Creative entrepreneurial thinking when resources are limited Enforce the need for Accountability i.e. ‘ROI’ thinking for all Managers
E3 – Department BSC Customer Perspective –  Marketing Department Budgeting Goals  Strategies Targets CAPEX OPEX Base Retention Share Gain
Alignment: 4-Wheels Model Culture Business  Model Strategic Planning Structure Person Leadership Resources
Strategy: Framework Enablers Technology Equipment Materials Human Intellectual Property Partners Property Funding   CAPEX OPEX Resources
Product Leadership Each Discipline Requires Different Priorities & Resources Operational Excellence Customer Intimacy Organization, jobs, skills Management  systems Information and  systems Culture, values, norms
Each Discipline Requires Different Priorities & Resources Operational Excellence Central authority, low level of empowerment High skills at the core of the organization Disciplined Teamwork Process, product- driven Conformance, 'one size fits all' mindset Integrated, low cost transaction systems The system is the process Command and control Quality management Organization, jobs, skills Management  systems Information and  systems Culture, values, norms
Product Leadership Ad hoc, organic and cellular High skills abound in loose-knit structures Concept, future-driven Experimentation and 'out of the box' mindset Person-to-person communications systems Technologies enabling cooperation Rewarding individuals' innovative capacity Risk and exposure management Product Life Cycle profitability Each Discipline Requires Different Priorities & Resources Organization, jobs, skills Management  systems Information and  systems Culture, values, norms
Each Discipline Requires Different Priorities & Resources Organization, jobs, skills Management  systems Information and  systems Culture, values, norms Customer Intimacy Empowerment close to point of customer contact High skills in the field and front-line Customer-driven Variation and 'have it your way' mindset Strong customer databases, linking internal and external information Strong analytical tools Customer equity measures like life time value Satisfaction and share management Focus on ‘Share of Wallet’
Managing Gaps between actual and planned budgets Budgeting vs. Priorities Basic Budgeting policies Activity Grid to determine budget priorities Budgeting for Investments based on the ‘BCG Matrix’ principles
Budgeting vs. Priorities Priority  = Time + Money
Budgeting vs. Priorities Upturn Flat Downturn Fight Complacency Sharpen Edge Keep Momentum Conquer NPD Cycle Time Improve Edge Extensions Counter Competitor Innovation Acquire Profits Build momentum Sales Cash Flow Focused on ‘Breakthrough’ JV, In-source, Out-source Eliminate bottom 20% Improve Top 15% revenue-generating products ↓   R&D,  ↑ Sales Example: Business Situation vs. R&D Priorities
Activity Grid to determine budget priorities Manage conflicts where limited resources should go Solve problem of compounding activities & resources Increase ( ↑) What are features/ activities/services to increase? Create (+) What are features/ activities/services to introduce? Reduce (↓)   What are features/ activities/services to reduce? Eliminate (-) What are features/ activities/services to eliminate?
Budgeting for Investments based on the ‘BCG Matrix’ principles Business Performance Market Potential
Budgeting in a Downturn StratEx CoREx
Why we hate Performance Appraisals
Complaints about Performance Management Systems Bias Different Standards Surprise Subjective No linkage No differentiation Secretive No follow up No control No support How we de-motivate our own Talent Pool
Complaints about Performance Management Systems Different Standards Surprise Subjective No linkage No differentiation No support Systems Problem… *The rest are ‘people’ problems… to be dealt with in another time
What is Performance Appraisal used for? Reward? Discipline? Development? Motivation? Promotion? Monitor? No wonder our employees are confused!
What is Performance Measurement used for? Reward? Discipline? Development? Motivation? Promotion? Monitor?
Which system should we use? Behavior-based Knowledge/Skill based Results-based Trait-based Managing Performance = Managing Expectations What’s YOUR expectation? Activity based
MBO Standards A Excellent B Good C Average D Poor E Useless
MBO Standards A Excellent B Good C Average Good D Poor E Useless
MBO Standards A Excellent Excellent B Good Very Good C Average Good D Poor Not Good E Useless Commit Suicide
Sample KPIs for Each Market Discipline Operational Excellence Price Selection Convenience Zero Defects Growth Customer Intimacy Customer Knowledge Solutions Offered Penetration Customer Data Customer-success focus Product Leadership Marketing Functionality # of Successes # of Failures Learn from key users Interdisciplinary teams Pipeline
Competency Target Setting Initiative Teamwork Problem Solving Leadership Integrity What’s the problem here?
Competency Target Setting Initiative Minimize problems quickly without needing to be asked Seeks personal growth and professional self-development Doing more than is required/expected in a job Seeks new and improved solutions and approaches to completing assignments  Looks for opportunities to help others and team
Competency Standards 3 Meets behavioral standards  consistently . Is a good role model for others. 2 Meets behavioral standards some of the time.  Needs improvement. 1 Does not meet  behavioral standards. Require counseling or disciplinary actions.
Talent Segmentation Group I (Talent Pool) Identify 2 3 4 5 PERFORMANCE 2 3 4 5 POTENTIAL
Employee Differentiation Group I (Talent Pool) Group II (   Potential) Group III (   Performance) Group IV (Counseling) 2 3 4 5 2 3 4 5 PERFORMANCE POTENTIAL Identify
Talent Segmentation Who is your Talent?  : A Talent for others does not mean a Talent for you
Talent Segment Targeting Unwanted by big MNCs Small companies Boring Environment No Growth/Learning No MBA Passion, Values, IQ (streetsmart) Appreciate Chaos Multitask Passion to Learn
Curse of the Bell Curve ‘ A’ Staff ‘ B’ Staff ‘ D’ Staff ‘ E’ Staff ‘ C’ Staff
END NOTES
Which Company? American Customer Satisfaction Index (ACSI)  64 out of100-point scale: lower than IRS (Tax) 2 nd  last among 30 companies surveyed Lowest 5% among 223 companies surveyed Bottom 5% of all measured private sector companies  500 million customers 2010 American Customer Satisfaction Index (ACSI)  E-Business Report
Which Company? American Customer Satisfaction Index (ACSI)  64 out of100-point scale: lower than IRS (Tax) 2 nd  last among 30 companies surveyed Lowest 5% among 223 companies surveyed Bottom 5% of all measured private sector companies  500 million customers 2010 American Customer Satisfaction Index (ACSI)  E-Business Report
Popularly Unpopular Popularity  ≠ Affection
Don’t forget… “ The business of business is Business, not HR”
Thank You.  soft copy of slides:   http://totallyunrelatedrandomanddebatable.blogspot.com/
More About Takaful Ikhlas
BUSINESS GROWTH GROSS CONTRIBUTION (Gross Premium) : 2010/2011 : RM761 million 2009/2010  : RM615 million 2008/2009 : RM 579 million 2007/2008 : RM428 million 2006/2007 : RM224 million 2005/2006 : RM147 million 2004/2005 : RM66 million 2003/2004 : RM6.5 million
AWARDS Global Leadership Award 2011 (Takaful Sector) - YBhg Dato’ Hj Syed Moheeb Kuala Lumpur Malay Chamber of Commerce  Merit Industy Award 2011 (Insurance Sector)  -  YBhg Dato’ Hj Syed Moheeb MTA Takaful Awards 2011  -  BancaTakaful: Top Person Producer Award,  -  BancaTakaful: Top Person Producer Award – Investment-Link Regular, -  BancaTakaful: Top Person Producer Award – Investment - Link Single  -  Young Takaful Manager Award – Wan Jemizan W. Deraman Islamic Finance News 2008, 2009 & 2010 – Best Takaful Provider Takaful Leadership Awards 2010 – Best Marketing International Takaful Awards 2010 – Best Takaful Product for  IKHLAS  Medic Assist Takaful (IMAT) Euromoney Islamic Finance Awards 2010 – Best Takaful Provider The BrandLaureate SMEs Chapter Awards 2009, 2010 – Best Corporate Brands Insurance The Brand Laureate SMEs Chapter Awards 2008, 2009, 2010 –  IKHLAS  Medic Assist Takaful (IMAT) for Best Brands in Healthcare Insurance
Some of our valued clients
OUR CLIENTS MARITIME INSTITUTE OF MALAYSIA (MIMA) CITRA ALTI SDN.BHD GOLDEN STAR LOGISTIC SDN BHD RJH CONSULTANTS & SERVICES SDN.BHD TGS MARITIME TECHNOLOGY SDN.BHD SOFT TRIANGLE SERVICES SDN.BHD BROADTEC TV R & D CENTER SDN.BHD BAKTI INSANI SDN.BHD KOPERASI PEKEBUN KECIL DAERAH MUAR BHD PERLADANGAN PESERTA KUNDANG SDN.BHD MOF MANAGEMENT SDN.BHD AXXICO SDN.BHD AMALGAMATED METAL BUILDERS (M) SDN.BHD YAYASAN PUSAT HEMODIALISIS PERAK E - ORGANIZATION MAAHAD TAHFIZ NEGERI PAHANG FICRA NOVA SDN.BHD ESQ LEADERSHIP CENTER WELLNESS LIFESTYLES SDN.BHD WIRA KERJAYA SDN.BHD SURIA MEDIK SDN.BHD VR MARKETING (M) SDN.BHD DUALRANK (M) SDN BHD JENG YUAN RECLAIMED RUBBER SDN.BHD AEROTREE DEFENCE & SERVICES KHALID ALUMINIUM SDN.BHD MLC SHIPBUILDING SDN.BHD MILLELIA AQUA GHANI & CO AEREX SDN.BHD SCIENSIM SDN.BHD FRONTLINE SUPPORT SDN.BHD ANJUNG PERKASA SDN.BHD BESPOKE TECHNOLOGY SDN.BHD BIMB FOREIGN CURRENCY CLEARING AGENCY SDN.BHD GAFIS (M) SDN.BHD MEDIABIZ CREATIVE SDN.BHD KOPERASI UITM BERHAD ABENA CONSULTANTS AL RAJHI BANKING & INVESTMENT CORPORATION (MALAYSIA) BHD WISE INNOVATIONS SDN BHD FADZILL CONSTRUCTION SDN BHD S . N . AKMIDA HOLDINGS SDN BHD YAYASAN PELAJARAN JOHOR PELADANG HEITECH SDN BHD TELEVENTURE SDN BHD PERBADANAN ISLAM JOHOR BRIGHTMARK SDN BHD KEMASIK HOLDING SDN BHD UNIKL MEDICAL SERVICES SDN BHD  AL-MADINAH INTERNATIONAL UNIVERSITY FOREST PLANTATION DEVELOPMENT SDN. BHD. FOX COMMUNICATIONS SDN. BHD. YAYASAN ISLAM NEGERI KEDAH SYARIKAT PERUMAHAN NEGARA BERHAD.  SERI TEMIN DEVELOPMENT CORPORATION (M) SDN. BHD.  CENTRAL SPECTRUM (M) SDN BHD  MAJUIKAN SDN BHD  MAJLIS BANDARAYA PETALING JAYA  ADMINISTRATOR RUMAH AWANG ALAK BETATAR & DAMAI RESIDENCE
OUR CLIENTS MALAYSIAN NPK FERTILIZER SDN BHD  FOXBORO (MALAYSIA) SDN BHD  CEMENT INDUSTRIES (SABAH) SDN BHD  STEEL INDUSTRIES (SABAH) SDN. BHD.  INTERNATIONAL CENTRE FOR EDUCATION IN ISLAMIC FINANCE.  STRATEGI TEGAS SDN. BHD KUMPULAN DARUL EHSAN BERHAD PRO ASSET MANAGEMENT SDN BHD INTERNATIONAL CENTRE FOR EDUCATION IN ISLAMIC FINANCE. MAJLIS PERBANDARAN SEPANG PELABUHAN TANJUNG PELEPAS SDN. BHD SENAI AIRPORT TERMINAL SERVICES SDN BHD PELEPAS BRIGANTINE CONTAINER SDN BHD PERMODALAN NASIONAL BERHAD. ISKANDAR REGION DEVELOPMENT AUTHORITY. SETIAUSAHA KERAJAAN NEGERI KED SCOMI GROUP BHD ASIAN FINANCE BANK BERHAD.  KOPERASI ANGKATAN TENTERA BERHAD TISISIT CORPORATION (M) SDN BHD INSTITUT BANK BANK MALAYSIA OMNI OIL (ASIA) SDN BHD PERUNDING UNIKON SDN BHD MALAYSIA CONVENTION AND EXHIBITION BUREAU  XAIR COMMUNICATION SDN BHD SYARIKAT BEKALAN AIR SELANGOR HLA ASSOCIATES SDN. BHD.  CORPORATE LINE (M) SDN. BHD.  PUNCAK NIAGA (M) SDN. BHD. WWE HOLDINGS BHD SUASA EFEKTIF (M) SDN. BHD.  SYARIKAT BEKALAN AIR SELANGOR PLC INTERNATIONAL  SYOR BERNAS S.B AFRIZAN TARMILI KHAIRUL AZHAR KOPERASI KAKITANGAN BANK RAKYAT BERHAD. MALAYSIAN REINSURANCE BERHAD LEMBAGA ZAKAT SELANGOR. (MAIS).  UDA ANCASA SDN. BHD.  RHB ISLAMIC BANK. TAKAFUL IKHLAS SDN. BHD. KUWAIT FINANCE HOUSE. RHB ISLAMIC BANK. MALAYSIAN REINSURANCE BERHAD.  FELDA IFFCO SDN BHD  BIMB INVESTMENT MANAGEMENT BERAD IBFIM
TISB’s Strength in Medical/Health H&S Extensive hospital network in Malaysia – Goverment and Private Pre-existing conditions – waived Specified Illness – waived 30 days waiting period – waived Room & Board upgrade -  Members have to pay only the difference in Room & Board charges.  No co-sharing of 20% on overall bill Operations done in one surgery – Cashless with LOG (day-care)
The Best Medical/Health Solution for your Company Understanding the Program Confirming the data on experience Customized Programs Consider Dread Disease Management Cost Inflation at reasonable levels Complete Analysis of staff disease trends Ownership of health  Year 1 Year 2 Year 3 3 year program for BEST  RESULTS
TISB Medical Cost Management Pre-Authorization  (LOG) Red Flags  & Alerts  Claims  Management Network  Management Greater scrutiny on doctors under watch list Detect abuse & excessive charges Review policy exclusion Identify abnormal trends  Benchmarking of cost & Length Of Stay Direct Billing for cashless access Negotiate: Preferred rates on hospital fees Package rates/case rates Provider relationship building Collaboration with other major health insurer via LIAM Verify eligibility & validity of claim Manage  unnecessary admission via Pre-Admission Assessment Form with guidelines drawn for greater scrutiny Encourage daycare procedures Query procedure cost and length of stay not within range Review one day admissions  Call Center Medical Management Call Center Claims & Quality Management
TISB Hospital Management Initiatives Value to Our Clients 1. Negotiate with Hospitals for Preferential Rates Savings from Room & Board Charges & Hospital Charges Preferential Rates are Passed Back to Clients Members can optimize their Medical Benefits Program Conduct Bill Reviews / Profiling of Hospitals and Specialist Clinics Query and Liaise with Hospitals and Specialist Clinics for Any Discrepancies 4. Constant Monitoring and Audits of Hospitals and Specialist Clinic Rates 5.  Pre-Admission Assessment 6.  Review & Redirect Outpatient Specialist Visits (after 6 th  visit)  Appropriate Charges for All Levels of Care Ensure Service Level are Maintained and Upheld
Passport to the Preferred Care Program Member ID Card Back Front
CONTACT US ….. Takaful Ikhlas Sdn. Bhd. (593075 U)   IKHLAS Point, Menara 11A,  Avenue 5, Bangsar South,  No. 8, Jalan Kerinchi,  59200 Kuala Lumpur  TEL  :  03- 2723 9999 FAX :  03- 2723 9998 EMAIL :  [email_address] WEBSITE :  www.takaful-ikhlas.com.my

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Aligning the entire Organization to achieve Business and Organizational Goals

  • 1. ALIGNING THE ENTIRE ORGANIZATION TO ACHIEVE BUSINESS AND ORGANIZATION GOALS Case Study, Concepts and Debatable Ideas Kenny Ong Takaful Ikhlas Sdn Bhd
  • 2. The World Today… 13 th April 2009 Two Domino’s employees YouTube Apology from Domino’s after 48 hours 1 million hits Twitter: questions on silence LinkedIn: suggestions by users in forum BusinessWeek, May 4, 2009
  • 3. Shareholder : MNRB Holdings Berhad (100%) Established Date : 18 September 2002 Operational since : 2 July 2003 Takaful Model : Al-Wakalah Business Portfolio : General and Family Takaful Number Products : More than 90 Number of Participants : More than 1,800,000 Number of Agents : More than 6,000 Number of Staff : 490 Regional Offices : 11 Paid Up Capital : RM295 million TAKAFUL IKHLAS CORPORATE PROFILE
  • 4. TISB Medical/Health (EB/GHS) Solution Referral Employees Specialist & Hospitals Panel GP Clinics EMPLOYEES & DEPENDANT Claims Submission Tracking of eligibility Enquiries & Complaints Employee benefit materials Unions Abuse of benefits PANEL CLINICS Processing Bills Payment Appointment and removal Policies & Procedures Tracking Entitlements Issues & Complaints Overcharging & Abuse MC Verification SPECIALIST & HOSPITALS Issuance of GL Hosp. Bank Guarantee/Deposit Appointment and removal Tracking Entitlements Processing Bills Payment Hospital Reports EASY ACCESS TO CARE Panel of 2000 clinics nationwide All major hospitals recognises our GLs Appointment & management of medical panel 1 st CLASS SERVICE Benefit & Procedure briefing Help Desk Tri-annual Cost & Utilization Report Benchmarking Analysis & Recommendations PEACE OF MIND 24/7 LOG Issuance Cashless Admission Comments CLIENT TISB
  • 5. Inflation = 7.4% p.a. Inflation = 19.86% p.a. TISB Medical Cost Management
  • 6. 100% RENEWED WITH US SINCE 2009/2010
  • 8. “… in the past 18 months, we have heard that profit is more important than revenue, quality is more important that profit, people are more important than profit, customers are more important than our people, big customers are more important than small customers, and that growth is the key to our success. No wonder our performance is inconsistent" CEO, Anonymous
  • 9. Before we start… In the old days of HR… Average training hours per staff % of staff attending training # of training programs % of training programs conducted Training needs analysis conducted Competency models developed Training budget as % of payroll What’s wrong with this picture?
  • 10. Before we start… Moral of the story… Innovation: Business models Products Services Market Leadership Competitive differentiation Get the picture?
  • 11. What is the OBJECTIVE of a Performance Management System? What is the ultimate objective of a Performance Management System? ‘ Performance’ – achievement, ‘ Management’ – controllable, improvement ‘ System’ – predictable outcome, autorun Summary? A Predictable process to Improve Controllable Achievements
  • 12. What is the OBJECTIVE? Succession Planning (Business Continuity) Talent Management Differentiation Performance Management System Budgeting + Planning BSC and KPIs Strategy Business Model Business Strategy People Management
  • 13. Understanding Your Business Model and Strategy Focus on the Business Strategy and Business Direction first
  • 14.  
  • 15.  
  • 16.  
  • 17. The McPlaybook* Make it easy to eat 50% drive-thru Meals held in one hand Make it easy to prepare High Turnover Tasks simple to learn & repeat Make it quick “ Fast Food” Tests new products for Cooking Times Make what customers want Prowls market for new products Monitored field tests *Adapted from: Businessweek , Februrary 5 th 2007
  • 18. What is the Business Model? USP Market Discipline Profit Model Google Tata Nano
  • 19. Business Model: Profit Model Revenue Cost Margin Cash Flow Assets
  • 20. What is the Business Model? USP Market Discipline Profit Model
  • 21. Market Discipline "Exactly what I need" Customized products Personalized communications "They're very responsive" Preferential service and flexibility Recommends what I need "I'm very loyal to them" Helps us to be a success "They are the most innovative" "Constantly renewing and creative" "Always on the leading edge" "A great deal!" Excellent/attractive price Minimal acquisition cost and hassle Lowest overall cost of ownership "A no-hassles firm" Convenience and speed Reliable product and service Product Leadership Operational Excellence Customer Intimacy Air Asia LV Ramly
  • 22. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) Eg. Google Tata Nano
  • 23. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 24. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 25. Product Leadership New, state of the art products or services Risk takers Meet volatile customer needs Fast concept-to- counter Never satisfied - obsolete own and competitors' products Learning organization Alignment & Consistency: Disciplines, Priorities, and KPIs Operational Excellence Competitive price Error free, reliable Fast (on demand) Simple Responsive Consistent information for all Transactional 'Once and Done' Customer Intimacy Management by Fact Easy to do business with Have it your way (customization) Market segments of one Proactive, flexible Relationship and consultative selling Cross selling
  • 26. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 27. Alignment & Consistency Operational Excellence (low cost producer) Product Leadership (best product) Customer Intimacy (best total solution) HP well-balanced portfolio, mass customization Acer super lean cost structure, aggressive pricing Apple powerful products, premium pricing, limited range Still Doing well in 2009/2010
  • 28. ALIGNING YOUR ORGANIZATION TO THE BUSINESS MODEL
  • 29. Strategy: Disciplines, Priorities, and KPIs Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 30. Product Leadership New, state of the art products or services Risk takers Meet volatile customer needs Fast concept-to- counter Never satisfied - obsolete own and competitors' products Learning organization Strategy: Disciplines, Priorities, and KPIs Operational Excellence Competitive price Error free, reliable Fast (on demand) Simple Responsive Consistent information for all Transactional 'Once and Done' Customer Intimacy Management by Fact Easy to do business with Have it your way (customization) Market segments of one Proactive, flexible Relationship and consultative selling Cross selling
  • 31. Operational Excellence Move know-how from top performing units to others Benchmark against best in class Ensure operations training for all employees Use disciplines like TQM for continuous learning to reduce costs and improve quality Strategy: Value Disciplines
  • 32. Strategy: Value Disciplines Customer Intimacy Capture knowledge about customers Understand customer needs Empower front line employees Ensure that everyone knows the customer Make company knowledge available to customers
  • 33. Product Leadership Reduce time to market Commercialize new products fast Ensure that ideas flow Reuse what other parts of the company have already learned Ensure there are multiple sources of funding Strategy: Value Disciplines
  • 34. Strategy: Value Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 35. Strategy: Value Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 36. Alignment: 4-Wheels Model Culture Business Model Strategic Planning Structure Person Leadership Resources
  • 37. Alignment: Framework Focus point Alignment Quality Innovation & Differentiation Risk taking Performance Management Corporate obsession Decision making Culture
  • 38. Alignment: Framework Org Structure Job Design C&B Policies & procedures Decision making Job fit Management Systems BSC and KPIs Decentralized & Empower Structure
  • 39. Strategy: Framework Role modeling Vision/Mission/Philosophy Leadership Style Delegation & Empowerment C&B, Promotions Sense of Urgency Speak regularly about Performance Leadership
  • 40. Strategy: Framework Recognition Recruitment Training Profit sharing Values Motivation Self Efficacy Awareness Useful Competencies Career aspirations Attribution (control) Person
  • 41. Strategy: Framework Enablers Technology Equipment Materials Human Intellectual Property Partners Property Funding CAPEX OPEX Resources
  • 42. Alignment: 4-Wheels Model Culture Business Model Strategic Planning Structure Person Leadership Resources
  • 43. Strategy and Alignment Revenue Base Retention Share Gain Positioning Adjacent Market New Business Financial Learning & Growth Internal Process Customers Cost Margin Cash Flow Asset Operational Excellence Product Leadership Customer Intimacy Investment Strategy Competencies Information Systems Motivation, empowerment, alignment Satisfaction
  • 44. Aligning Budget and Resources to Business and Organization Goals The art and science of allocating and aligning Resources to strategic plans
  • 45. Budgeting: Some thoughts… Two major roles of Budgeting: Provide real-life CONSTRAINTS to strategic planning Provide RESOURCES to realize strategic plans Why Constraints? Over aggressive unrealistic planning, usually by Marketing/Sales need to be grounded to real life Creative entrepreneurial thinking when resources are limited Enforce the need for Accountability i.e. ‘ROI’ thinking for all Managers
  • 46. E3 – Department BSC Customer Perspective – Marketing Department Budgeting Goals Strategies Targets CAPEX OPEX Base Retention Share Gain
  • 47. Alignment: 4-Wheels Model Culture Business Model Strategic Planning Structure Person Leadership Resources
  • 48. Strategy: Framework Enablers Technology Equipment Materials Human Intellectual Property Partners Property Funding CAPEX OPEX Resources
  • 49. Product Leadership Each Discipline Requires Different Priorities & Resources Operational Excellence Customer Intimacy Organization, jobs, skills Management systems Information and systems Culture, values, norms
  • 50. Each Discipline Requires Different Priorities & Resources Operational Excellence Central authority, low level of empowerment High skills at the core of the organization Disciplined Teamwork Process, product- driven Conformance, 'one size fits all' mindset Integrated, low cost transaction systems The system is the process Command and control Quality management Organization, jobs, skills Management systems Information and systems Culture, values, norms
  • 51. Product Leadership Ad hoc, organic and cellular High skills abound in loose-knit structures Concept, future-driven Experimentation and 'out of the box' mindset Person-to-person communications systems Technologies enabling cooperation Rewarding individuals' innovative capacity Risk and exposure management Product Life Cycle profitability Each Discipline Requires Different Priorities & Resources Organization, jobs, skills Management systems Information and systems Culture, values, norms
  • 52. Each Discipline Requires Different Priorities & Resources Organization, jobs, skills Management systems Information and systems Culture, values, norms Customer Intimacy Empowerment close to point of customer contact High skills in the field and front-line Customer-driven Variation and 'have it your way' mindset Strong customer databases, linking internal and external information Strong analytical tools Customer equity measures like life time value Satisfaction and share management Focus on ‘Share of Wallet’
  • 53. Managing Gaps between actual and planned budgets Budgeting vs. Priorities Basic Budgeting policies Activity Grid to determine budget priorities Budgeting for Investments based on the ‘BCG Matrix’ principles
  • 54. Budgeting vs. Priorities Priority = Time + Money
  • 55. Budgeting vs. Priorities Upturn Flat Downturn Fight Complacency Sharpen Edge Keep Momentum Conquer NPD Cycle Time Improve Edge Extensions Counter Competitor Innovation Acquire Profits Build momentum Sales Cash Flow Focused on ‘Breakthrough’ JV, In-source, Out-source Eliminate bottom 20% Improve Top 15% revenue-generating products ↓ R&D, ↑ Sales Example: Business Situation vs. R&D Priorities
  • 56. Activity Grid to determine budget priorities Manage conflicts where limited resources should go Solve problem of compounding activities & resources Increase ( ↑) What are features/ activities/services to increase? Create (+) What are features/ activities/services to introduce? Reduce (↓) What are features/ activities/services to reduce? Eliminate (-) What are features/ activities/services to eliminate?
  • 57. Budgeting for Investments based on the ‘BCG Matrix’ principles Business Performance Market Potential
  • 58. Budgeting in a Downturn StratEx CoREx
  • 59. Why we hate Performance Appraisals
  • 60. Complaints about Performance Management Systems Bias Different Standards Surprise Subjective No linkage No differentiation Secretive No follow up No control No support How we de-motivate our own Talent Pool
  • 61. Complaints about Performance Management Systems Different Standards Surprise Subjective No linkage No differentiation No support Systems Problem… *The rest are ‘people’ problems… to be dealt with in another time
  • 62. What is Performance Appraisal used for? Reward? Discipline? Development? Motivation? Promotion? Monitor? No wonder our employees are confused!
  • 63. What is Performance Measurement used for? Reward? Discipline? Development? Motivation? Promotion? Monitor?
  • 64. Which system should we use? Behavior-based Knowledge/Skill based Results-based Trait-based Managing Performance = Managing Expectations What’s YOUR expectation? Activity based
  • 65. MBO Standards A Excellent B Good C Average D Poor E Useless
  • 66. MBO Standards A Excellent B Good C Average Good D Poor E Useless
  • 67. MBO Standards A Excellent Excellent B Good Very Good C Average Good D Poor Not Good E Useless Commit Suicide
  • 68. Sample KPIs for Each Market Discipline Operational Excellence Price Selection Convenience Zero Defects Growth Customer Intimacy Customer Knowledge Solutions Offered Penetration Customer Data Customer-success focus Product Leadership Marketing Functionality # of Successes # of Failures Learn from key users Interdisciplinary teams Pipeline
  • 69. Competency Target Setting Initiative Teamwork Problem Solving Leadership Integrity What’s the problem here?
  • 70. Competency Target Setting Initiative Minimize problems quickly without needing to be asked Seeks personal growth and professional self-development Doing more than is required/expected in a job Seeks new and improved solutions and approaches to completing assignments Looks for opportunities to help others and team
  • 71. Competency Standards 3 Meets behavioral standards consistently . Is a good role model for others. 2 Meets behavioral standards some of the time. Needs improvement. 1 Does not meet behavioral standards. Require counseling or disciplinary actions.
  • 72. Talent Segmentation Group I (Talent Pool) Identify 2 3 4 5 PERFORMANCE 2 3 4 5 POTENTIAL
  • 73. Employee Differentiation Group I (Talent Pool) Group II (  Potential) Group III (  Performance) Group IV (Counseling) 2 3 4 5 2 3 4 5 PERFORMANCE POTENTIAL Identify
  • 74. Talent Segmentation Who is your Talent?  : A Talent for others does not mean a Talent for you
  • 75. Talent Segment Targeting Unwanted by big MNCs Small companies Boring Environment No Growth/Learning No MBA Passion, Values, IQ (streetsmart) Appreciate Chaos Multitask Passion to Learn
  • 76. Curse of the Bell Curve ‘ A’ Staff ‘ B’ Staff ‘ D’ Staff ‘ E’ Staff ‘ C’ Staff
  • 78. Which Company? American Customer Satisfaction Index (ACSI) 64 out of100-point scale: lower than IRS (Tax) 2 nd last among 30 companies surveyed Lowest 5% among 223 companies surveyed Bottom 5% of all measured private sector companies 500 million customers 2010 American Customer Satisfaction Index (ACSI)  E-Business Report
  • 79. Which Company? American Customer Satisfaction Index (ACSI) 64 out of100-point scale: lower than IRS (Tax) 2 nd last among 30 companies surveyed Lowest 5% among 223 companies surveyed Bottom 5% of all measured private sector companies 500 million customers 2010 American Customer Satisfaction Index (ACSI)  E-Business Report
  • 81. Don’t forget… “ The business of business is Business, not HR”
  • 82. Thank You. soft copy of slides: http://totallyunrelatedrandomanddebatable.blogspot.com/
  • 84. BUSINESS GROWTH GROSS CONTRIBUTION (Gross Premium) : 2010/2011 : RM761 million 2009/2010 : RM615 million 2008/2009 : RM 579 million 2007/2008 : RM428 million 2006/2007 : RM224 million 2005/2006 : RM147 million 2004/2005 : RM66 million 2003/2004 : RM6.5 million
  • 85. AWARDS Global Leadership Award 2011 (Takaful Sector) - YBhg Dato’ Hj Syed Moheeb Kuala Lumpur Malay Chamber of Commerce Merit Industy Award 2011 (Insurance Sector) - YBhg Dato’ Hj Syed Moheeb MTA Takaful Awards 2011 - BancaTakaful: Top Person Producer Award, - BancaTakaful: Top Person Producer Award – Investment-Link Regular, - BancaTakaful: Top Person Producer Award – Investment - Link Single - Young Takaful Manager Award – Wan Jemizan W. Deraman Islamic Finance News 2008, 2009 & 2010 – Best Takaful Provider Takaful Leadership Awards 2010 – Best Marketing International Takaful Awards 2010 – Best Takaful Product for IKHLAS Medic Assist Takaful (IMAT) Euromoney Islamic Finance Awards 2010 – Best Takaful Provider The BrandLaureate SMEs Chapter Awards 2009, 2010 – Best Corporate Brands Insurance The Brand Laureate SMEs Chapter Awards 2008, 2009, 2010 – IKHLAS Medic Assist Takaful (IMAT) for Best Brands in Healthcare Insurance
  • 86. Some of our valued clients
  • 87. OUR CLIENTS MARITIME INSTITUTE OF MALAYSIA (MIMA) CITRA ALTI SDN.BHD GOLDEN STAR LOGISTIC SDN BHD RJH CONSULTANTS & SERVICES SDN.BHD TGS MARITIME TECHNOLOGY SDN.BHD SOFT TRIANGLE SERVICES SDN.BHD BROADTEC TV R & D CENTER SDN.BHD BAKTI INSANI SDN.BHD KOPERASI PEKEBUN KECIL DAERAH MUAR BHD PERLADANGAN PESERTA KUNDANG SDN.BHD MOF MANAGEMENT SDN.BHD AXXICO SDN.BHD AMALGAMATED METAL BUILDERS (M) SDN.BHD YAYASAN PUSAT HEMODIALISIS PERAK E - ORGANIZATION MAAHAD TAHFIZ NEGERI PAHANG FICRA NOVA SDN.BHD ESQ LEADERSHIP CENTER WELLNESS LIFESTYLES SDN.BHD WIRA KERJAYA SDN.BHD SURIA MEDIK SDN.BHD VR MARKETING (M) SDN.BHD DUALRANK (M) SDN BHD JENG YUAN RECLAIMED RUBBER SDN.BHD AEROTREE DEFENCE & SERVICES KHALID ALUMINIUM SDN.BHD MLC SHIPBUILDING SDN.BHD MILLELIA AQUA GHANI & CO AEREX SDN.BHD SCIENSIM SDN.BHD FRONTLINE SUPPORT SDN.BHD ANJUNG PERKASA SDN.BHD BESPOKE TECHNOLOGY SDN.BHD BIMB FOREIGN CURRENCY CLEARING AGENCY SDN.BHD GAFIS (M) SDN.BHD MEDIABIZ CREATIVE SDN.BHD KOPERASI UITM BERHAD ABENA CONSULTANTS AL RAJHI BANKING & INVESTMENT CORPORATION (MALAYSIA) BHD WISE INNOVATIONS SDN BHD FADZILL CONSTRUCTION SDN BHD S . N . AKMIDA HOLDINGS SDN BHD YAYASAN PELAJARAN JOHOR PELADANG HEITECH SDN BHD TELEVENTURE SDN BHD PERBADANAN ISLAM JOHOR BRIGHTMARK SDN BHD KEMASIK HOLDING SDN BHD UNIKL MEDICAL SERVICES SDN BHD AL-MADINAH INTERNATIONAL UNIVERSITY FOREST PLANTATION DEVELOPMENT SDN. BHD. FOX COMMUNICATIONS SDN. BHD. YAYASAN ISLAM NEGERI KEDAH SYARIKAT PERUMAHAN NEGARA BERHAD. SERI TEMIN DEVELOPMENT CORPORATION (M) SDN. BHD. CENTRAL SPECTRUM (M) SDN BHD MAJUIKAN SDN BHD MAJLIS BANDARAYA PETALING JAYA ADMINISTRATOR RUMAH AWANG ALAK BETATAR & DAMAI RESIDENCE
  • 88. OUR CLIENTS MALAYSIAN NPK FERTILIZER SDN BHD FOXBORO (MALAYSIA) SDN BHD CEMENT INDUSTRIES (SABAH) SDN BHD STEEL INDUSTRIES (SABAH) SDN. BHD. INTERNATIONAL CENTRE FOR EDUCATION IN ISLAMIC FINANCE. STRATEGI TEGAS SDN. BHD KUMPULAN DARUL EHSAN BERHAD PRO ASSET MANAGEMENT SDN BHD INTERNATIONAL CENTRE FOR EDUCATION IN ISLAMIC FINANCE. MAJLIS PERBANDARAN SEPANG PELABUHAN TANJUNG PELEPAS SDN. BHD SENAI AIRPORT TERMINAL SERVICES SDN BHD PELEPAS BRIGANTINE CONTAINER SDN BHD PERMODALAN NASIONAL BERHAD. ISKANDAR REGION DEVELOPMENT AUTHORITY. SETIAUSAHA KERAJAAN NEGERI KED SCOMI GROUP BHD ASIAN FINANCE BANK BERHAD. KOPERASI ANGKATAN TENTERA BERHAD TISISIT CORPORATION (M) SDN BHD INSTITUT BANK BANK MALAYSIA OMNI OIL (ASIA) SDN BHD PERUNDING UNIKON SDN BHD MALAYSIA CONVENTION AND EXHIBITION BUREAU XAIR COMMUNICATION SDN BHD SYARIKAT BEKALAN AIR SELANGOR HLA ASSOCIATES SDN. BHD. CORPORATE LINE (M) SDN. BHD. PUNCAK NIAGA (M) SDN. BHD. WWE HOLDINGS BHD SUASA EFEKTIF (M) SDN. BHD. SYARIKAT BEKALAN AIR SELANGOR PLC INTERNATIONAL SYOR BERNAS S.B AFRIZAN TARMILI KHAIRUL AZHAR KOPERASI KAKITANGAN BANK RAKYAT BERHAD. MALAYSIAN REINSURANCE BERHAD LEMBAGA ZAKAT SELANGOR. (MAIS). UDA ANCASA SDN. BHD. RHB ISLAMIC BANK. TAKAFUL IKHLAS SDN. BHD. KUWAIT FINANCE HOUSE. RHB ISLAMIC BANK. MALAYSIAN REINSURANCE BERHAD. FELDA IFFCO SDN BHD BIMB INVESTMENT MANAGEMENT BERAD IBFIM
  • 89. TISB’s Strength in Medical/Health H&S Extensive hospital network in Malaysia – Goverment and Private Pre-existing conditions – waived Specified Illness – waived 30 days waiting period – waived Room & Board upgrade - Members have to pay only the difference in Room & Board charges. No co-sharing of 20% on overall bill Operations done in one surgery – Cashless with LOG (day-care)
  • 90. The Best Medical/Health Solution for your Company Understanding the Program Confirming the data on experience Customized Programs Consider Dread Disease Management Cost Inflation at reasonable levels Complete Analysis of staff disease trends Ownership of health Year 1 Year 2 Year 3 3 year program for BEST RESULTS
  • 91. TISB Medical Cost Management Pre-Authorization (LOG) Red Flags & Alerts Claims Management Network Management Greater scrutiny on doctors under watch list Detect abuse & excessive charges Review policy exclusion Identify abnormal trends Benchmarking of cost & Length Of Stay Direct Billing for cashless access Negotiate: Preferred rates on hospital fees Package rates/case rates Provider relationship building Collaboration with other major health insurer via LIAM Verify eligibility & validity of claim Manage unnecessary admission via Pre-Admission Assessment Form with guidelines drawn for greater scrutiny Encourage daycare procedures Query procedure cost and length of stay not within range Review one day admissions Call Center Medical Management Call Center Claims & Quality Management
  • 92. TISB Hospital Management Initiatives Value to Our Clients 1. Negotiate with Hospitals for Preferential Rates Savings from Room & Board Charges & Hospital Charges Preferential Rates are Passed Back to Clients Members can optimize their Medical Benefits Program Conduct Bill Reviews / Profiling of Hospitals and Specialist Clinics Query and Liaise with Hospitals and Specialist Clinics for Any Discrepancies 4. Constant Monitoring and Audits of Hospitals and Specialist Clinic Rates 5. Pre-Admission Assessment 6. Review & Redirect Outpatient Specialist Visits (after 6 th visit) Appropriate Charges for All Levels of Care Ensure Service Level are Maintained and Upheld
  • 93. Passport to the Preferred Care Program Member ID Card Back Front
  • 94. CONTACT US ….. Takaful Ikhlas Sdn. Bhd. (593075 U) IKHLAS Point, Menara 11A, Avenue 5, Bangsar South, No. 8, Jalan Kerinchi, 59200 Kuala Lumpur TEL : 03- 2723 9999 FAX : 03- 2723 9998 EMAIL : [email_address] WEBSITE : www.takaful-ikhlas.com.my

Editor's Notes

  • #8: Most organizations in Asia underestimate the PMS most use it to reward/punish their staff (to terminate) informal PMS (angpow) biasness and favoritisms family-owned business (who dare evaluate relatives?)
  • #12: Performance Management System is first and foremost a ‘SYSTEM’ – meaning we have Input, Process and a predictable Output Firstly. Performance means ‘Results’. Business Performance = Business Results. If your PM System is merely to reward/punish employees, you are missing the point If your PM System does no provide a predictable Output (i.e. Results), it is not a system Secondly, everything within the system must be Controllable – no excuse if performance does not happen. This means that Cause-and-Effect principles must be built into the PM System
  • #13: PMS does not equate to Performance Evaluation process entire eco-system to ensure performance PMS = Business Plan Implementation system The PM System is the only process in any organization to execute the Business Strategy. There are no other process or system that can do that. Treat it with care Why? PM System is the only thing that can link Business Strategy with the People executing it Secondly… without a strong PMS, we cannot Differentiate employees properly. If we cannot Differentiate, we cannot define and manage Talent. Link between PMS/TM/Succession Planning? Business Continuity = perpetual business performance (in Asia = Legacy) Can only be done if the right Talents are in place (bench strength) Making sure the right Talents are spotted = PMS
  • #14: Many people go around setting up PMS without clear understanding of Business Directions… (sometimes its hidden from lower management & consultants)… End up HR and Finance getting beat up by Management by now implementing PMS ‘properly’ Sometimes the Business itself is unclear, in this case, do not ‘re-structure’ the PMS – it will worsen the situation. End up, most Asian SMEs do D.I.Y PMS: Cut-and-paste Off-the-shelf
  • #18: Example of successful customer loyalty strategy focusing on Operational Excellence and Product Leadership while maintaining market standard on Customer Service without indulging in it
  • #19: Example: Google USP – Search, Free! Profit Model – Ad revenue MKt Discipline – Operational Excellence Example: Air Asia USP – Budget Profit Model – Lowest Cost, Maximum Seats Mkt Discipline – Operational Excellence
  • #21: Example: Google USP – Search, Free! Profit Model – Ad revenue MKt Discipline – Operational Excellence Example: Air Asia USP – Budget Profit Model – Lowest Cost, Maximum Seats Mkt Discipline – Operational Excellence
  • #22: How does the Customer define “Great Experience”? - It depends on their own perceptions. Problem is…this differs depending on the Customer! If you are very good in something that the Customer does not value, it will not improve the Experience.
  • #23: To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
  • #24: OPTION 1
  • #27: To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
  • #30: To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
  • #31: Refer to Handout 1: Value Disciplines
  • #35: OPTION 1
  • #36: OPTION 2 But…. I cannot tell you which path CNI has taken!
  • #37: Resources happen to be ONE part of the alignment process in an organization. Resource allocation will very much depend on the other variables illustrated here. Resources must follow the Business Model: USP, Profit Model, Market Discipline
  • #38: CNI:
  • #43: Resources happen to be ONE part of the alignment process in an organization. Resource allocation will very much depend on the other variables illustrated here.
  • #46: Why Constraints? Over aggressive unrealistic planning, usually by Marketing/Sales need to be grounded to real life Enables creative entrepreneurial thinking when resources are limited Enforce the need for Accountability i.e. ‘Return on Investment’ thinking for all Managers
  • #48: Resources happen to be ONE part of the alignment process in an organization. Resource allocation will very much depend on the other variables illustrated here.
  • #57: This grid and discipline will also help in: managing conflicts on where limited resources should go Solve the problem of ever compounding activities and resources
  • #61: Common issues with how an organization’s PMS (or the lack of one) actually de-motivate Talents list is gathered from my consulting experience with organizations in Asia (especially SEA)
  • #62: System problems mean that if we correct the PMS, the issues should not happen. Within the control of HR and other policy makers The rest are people problems i.e. usually with the Superior. These issues are softer and much harder to resolve.
  • #63: Exercise: What is Performance Appraisal GENERALLY used for? What does your company use it for?
  • #65: Refer to Handout and Exercise : 1. Which Performance Management System should we use.doc Managing expectations = e.g. from Finance Department and Credit Control
  • #66: Example: What do you mean by Good? A, B, or C? Achieve 5 tasks, what is your rating? You mean if I achieve all, I only get AVERAGE? You must be crazy
  • #67: This looks better for the ‘achieved all’ category But… the ratings still look ambiguous, right?
  • #68: This looks better for the ‘achieved all’ category But… the ratings still look ambiguous, right?
  • #69: This slide explains how you can REDUCE your organization’s KPIs by focusing on what matters most
  • #70: Example: Define ‘Initiative’ How do rate Initiative on a 10-pt scale?
  • #71: Example: Define ‘Initiative’ How do rate Initiative on a 10-pt scale? Exercise: Determine 1 core Competency/Values you want to evaluate Create a list of 5 ‘observable’ behaviors of that competency
  • #73: Performance The ability of a person to meet current expectations Key Words: Results, Targets, KPIs, Achievement, Expectations, Training, Job Concentrates on the Past i.e. what the person has done Potential The capacity of a person to meet future expectations Key Words: Competencies, Learning, Fit, Adversity, Failure rate, Development, Career Concentrates of the Future
  • #74: Group 1: High Potential, High Performance (Talent) Staff this category will automatically be placed in the company’s Succession Plans. Be the first priority to be considered for any promotions or upgrading exercises. Career Acceleration + Specialist Career Paths. Group 2: Average Potential, High Performance (Leadership Issues) Leadership, motivational and cultural development would be given to these staff while they perform in their current positions. Group 3: High Potential, Average Performance (Potential) Should not be given career advancement unless performance improves. Good targets for transfers or job rotations to departments that require urgent manpower. Group 4: Average Potential, Low Performance (Issues) Staff in this group should be monitored closely by HR. They should be eventually moved out of their current work function, department or even the company entirely.
  • #75: B. Adopting creative approaches and models to attract and identify right talents There are many definitions of Talent. Don’t listen blindly to Consultants nor simply trust books nor MNC practices.