all in one slides

Design Thinking, Tim Brown
• “Coasting” came up and aim to make riding a more simple, straight forward and fun
activity.
Design, Business & Innovation Diana ( Yiduo Qian )

• The team develops the more “in-stored retailing strategies” and take more care of
consumers

• Besides the strategies in stores, there are more things out of stores that the team did
for consumers.

Design Thinking, Critical Question 1
• Is “Coasting” really a good way to drive a bike?
Chris Chambers DSA ADI Owner / Proprietor | Chris Chambers School of Motoring

Design Thinking, Critical Question 2
• Why you should apply design thinking to your life?
Co.design website

Going Deeper, Seeing Further Jane Fulton Suri
• Ethnography becomes a more important term for people to get deeper insights
Design, Business & Innovation Yiduo Qian(Diana)

• 10 Ways that going deeper and have more valuable insights
• Linear connection between observation and impact eg: ATM&mirror
• Zooming out to have a larger and complete view of context
• Standing on others’ angles and overlapping people’s views

• Considering extreme people and similar cases
• Understanding the culture force that might influence individuals
• Mixing multiple sources to have a nuanced understanding

• Make the process available to peer
• Open up the process to the public
• Take a look on our own
• Widen the business range or “target”

• These efforts should go deeper and further and become important in business
field

Ethnographic Research Observations, Brooklyn Bridge Park
Design, Business and Innovation Yiduo Qian (Diana)
Like pose and mystique
but shy while posing

Tall enough to catch the basketry without
much leap and want to dunk like a
basketball player

Playtime when we done shooting photos

Trying to have a typical JUMP shooting
and compare the height they jump after
shooting photos

Find out they all wear
black shirt, want to pose
like prelude of a fight

• Strict to the place we shoot photos
• Boys prefer dark shirts
• like treason style photos
• In some points, boys like posing and taking phots more than girls
• Beautiful views can inspire people taking photos and pose differently
Ethnographic Research Findings

Interviewing Humans
•Prepare for the interview
- brief description and goal
-have a expect response
-Small talk
-questions
Design, Business and innovation Yiduo Qian (Diana)

Interviewing Humans
• Structure of the interview
– introduction (warm up)
– Body (doing deeper ; open-ended Q)
– Conclusion

Interviewing Humans
• Host the interview
– Breathe
– Focus on the interview
– Attention vague answers
– Not information about yourself

Interviewing Humans
• Before interview
– Make a checklist
– List questions

Interviewing Humans
• Post-production the data
– Find themes
– Specific language
– Point out problems

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