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ALL UX JOBS ARE
(NOT)
CREATED EQUAL
⚠
Madison+ UX
July 11, 2014
Director, User Experience at Recurly
San Francisco, CA
@mntgmry
Andy Montgomery
⋆
1998
2004
2012
Software Engineer
UX Designer
UX Director
Interactive Director
2007
A brief history.
Director, User Experience at Recurly
San Francisco, CA
@mntgmry
Andy Montgomery
⋆
A brief history.
Director, User Experience at Recurly
San Francisco, CA
@mntgmry
Andy Montgomery
⋆
AGENCIES
T R I C Y C L E
STARTUPS
DESIGN AT RECURLY
Team.


Visual Designer
UI Designers (2)
Front-End Engineers (2)
UX Designer / Design Director (me)
Philosophy.


Everything is UX (and UX is Everything)
Work.


Product
Marketing
You name it
DESIGN AT RECURLY
DESIGN AT AGENCIES
🌄
DESIGN AT AGENCIES
🌄
What is an Agency?


Work for hire: Client services, Consulting, Freelance

Paid to produce something, and then hand it off

External to company and product

Short-term relationship with the client and the product (usually)

Some environments are better than others
DESIGN AT AGENCIES
🌄
How does it work?


Focus on billing hours and producing deliverables

Waterfall process

Estimated and then billed by the hour

Multiple clients and projects at once

More specialized skill set and defined roles related to waterfall

Less iterative, more sequential

Hard(er) Deadlines
DESIGN AT AGENCIES
🌄
Why does it work this way?


Traditional Ad Agency Model (think Mad Men)

Clients pay for “deliverables”

Deliverables have to look good (PSDs, not sketches)

Resource management is hard
DESIGN AT AGENCIES
🌄
Pros.


Exciting!

Variety

Learning

Practice

Portfolio
DESIGN AT AGENCIES
🌄
Cons.

Model is sorta broken

Clients

Stressful

Not (usually) iterative

Combative relationships
DESIGN AT STARTUPS
🚀
What is a Startup?


A company with a product or service

Creating or improving quickly with a goal of acquisition or IPO

Design for an internal team helping to create or improve the product

Long-term relationship with the product and customers

Some environments are better than othersDESIGN AT STARTUPS
🚀
How does it work?


Focus on improving the product to meet customer needs

Process is collaborative (sometimes) and lean (hopefully)

Broader skill set required

Flexible deadlines (sorta)
DESIGN AT STARTUPS
🚀
Why does it work this way?


Build faster

Learn faster

Customers, not clients

Product effectiveness
DESIGN AT STARTUPS
🚀
Pros.


Focus

Purpose

Collaborative relationships

Failure is valuable

Highly iterative (hopefully)DESIGN AT STARTUPS
🚀
Cons.


Slower, deeper learning on one product

Riskier (sometimes)

Customers

Sometimes boring?

Limited portfolioDESIGN AT STARTUPS
🚀
so... WHAT TO DO?
%
It depends.


There are upsides to both

Start at an agency, move to a product company

Think about what you like to do most and focus there

Consider lifestyle you want

Look for somewhere that appreciates UX from the top down

Never stop learning

Keep skills current

Design A LOT

Volunteer

Share your work (early and often)
so... WHAT TO DO?
%
Questions?
❓
Questions?
❓
@mntgmry
Additional Reading.
!
UX Design at Digital Agencies is F*cked (Part 2 & a Response)
Lean UX in an Agency World
How I’ve Come to Love Agile UX Design
The Agile Mindset – Perceptions around Failure
How I Learned to Become a Failure
The McDonald’s Theory
Lean UX: Getting Out Of The Deliverables Business
10 Most Common Misconceptions About UX Design
Konigi: User Experience Definitions
When To Apply UX
Apple's Design Approach
“Your Brain Is Hooked on Being Right”
Thinking, Fast and Slow
Insights on Collaborating with Steve Jobs
This Advertising Life
Tweets.
!
@mntgmry

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All UX Jobs Are (Not) Created Equal

  • 1. ALL UX JOBS ARE (NOT) CREATED EQUAL ⚠ Madison+ UX July 11, 2014
  • 2. Director, User Experience at Recurly San Francisco, CA @mntgmry Andy Montgomery ⋆
  • 3. 1998 2004 2012 Software Engineer UX Designer UX Director Interactive Director 2007 A brief history. Director, User Experience at Recurly San Francisco, CA @mntgmry Andy Montgomery ⋆
  • 4. A brief history. Director, User Experience at Recurly San Francisco, CA @mntgmry Andy Montgomery ⋆ AGENCIES T R I C Y C L E STARTUPS
  • 6. Team. 
 Visual Designer UI Designers (2) Front-End Engineers (2) UX Designer / Design Director (me) Philosophy. 
 Everything is UX (and UX is Everything) Work. 
 Product Marketing You name it DESIGN AT RECURLY
  • 8. DESIGN AT AGENCIES 🌄 What is an Agency? 
 Work for hire: Client services, Consulting, Freelance
 Paid to produce something, and then hand it off
 External to company and product
 Short-term relationship with the client and the product (usually)
 Some environments are better than others
  • 9. DESIGN AT AGENCIES 🌄 How does it work? 
 Focus on billing hours and producing deliverables
 Waterfall process
 Estimated and then billed by the hour
 Multiple clients and projects at once
 More specialized skill set and defined roles related to waterfall
 Less iterative, more sequential
 Hard(er) Deadlines
  • 10. DESIGN AT AGENCIES 🌄 Why does it work this way? 
 Traditional Ad Agency Model (think Mad Men)
 Clients pay for “deliverables”
 Deliverables have to look good (PSDs, not sketches)
 Resource management is hard
  • 12. DESIGN AT AGENCIES 🌄 Cons.
 Model is sorta broken
 Clients
 Stressful
 Not (usually) iterative
 Combative relationships
  • 14. What is a Startup? 
 A company with a product or service
 Creating or improving quickly with a goal of acquisition or IPO
 Design for an internal team helping to create or improve the product
 Long-term relationship with the product and customers
 Some environments are better than othersDESIGN AT STARTUPS 🚀
  • 15. How does it work? 
 Focus on improving the product to meet customer needs
 Process is collaborative (sometimes) and lean (hopefully)
 Broader skill set required
 Flexible deadlines (sorta) DESIGN AT STARTUPS 🚀
  • 16. Why does it work this way? 
 Build faster
 Learn faster
 Customers, not clients
 Product effectiveness DESIGN AT STARTUPS 🚀
  • 17. Pros. 
 Focus
 Purpose
 Collaborative relationships
 Failure is valuable
 Highly iterative (hopefully)DESIGN AT STARTUPS 🚀
  • 18. Cons. 
 Slower, deeper learning on one product
 Riskier (sometimes)
 Customers
 Sometimes boring?
 Limited portfolioDESIGN AT STARTUPS 🚀
  • 19. so... WHAT TO DO? %
  • 20. It depends. 
 There are upsides to both
 Start at an agency, move to a product company
 Think about what you like to do most and focus there
 Consider lifestyle you want
 Look for somewhere that appreciates UX from the top down
 Never stop learning
 Keep skills current
 Design A LOT
 Volunteer
 Share your work (early and often) so... WHAT TO DO? %
  • 22. Questions? ❓ @mntgmry Additional Reading. ! UX Design at Digital Agencies is F*cked (Part 2 & a Response) Lean UX in an Agency World How I’ve Come to Love Agile UX Design The Agile Mindset – Perceptions around Failure How I Learned to Become a Failure The McDonald’s Theory Lean UX: Getting Out Of The Deliverables Business 10 Most Common Misconceptions About UX Design Konigi: User Experience Definitions When To Apply UX Apple's Design Approach “Your Brain Is Hooked on Being Right” Thinking, Fast and Slow Insights on Collaborating with Steve Jobs This Advertising Life Tweets. ! @mntgmry