UX Intro 2017
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The document discusses the principles of design, focusing on creating user-centered products and services that enhance overall user experience. It emphasizes the importance of understanding user needs and the iterative design process, including stages such as empathizing, defining problems, and prototyping. Additionally, it highlights the significant impact design-driven companies have had on market performance and offers consulting services for startups.
UX Intro 2017
- 1. THE ART AND SCIENCE OF DESIGNING ADORABLE PRODUCTS (intro)
- 3. What is Design? Not UX just Design in general
- 4. Meet the designers Painter Sculptor Architecture Chef Musician
- 5. Senses Seeing Seeing Seeing Tasting + Smelling Hearing
- 7. Design vs Art ART Art + Function = Design
- 8. “Well Designed” What does it mean ? Shopping Cart Concept by IDEO
- 9. “Well Designed” What does it mean ?
- 10. What is UX Design? The process of Designing a product or service that people love to use.
- 11. What is a product? A Product mainly is web, mobile, tablet or watch app also could mean a device or gadget (hardware)
- 12. Is this a product? Not necessarily using cutting edge technology Designer: Jessica Battram
- 13. What is a service ? A Service is the outside of the screen (real life) interactions Uber is a great example of a service and product working seamlessly together resulting in a great overall user experience
- 14. How a user face looks like while using your product/service determine how good or bad it is Bad Good While using a product or service
- 15. Example Nokia N97 iPhone 1
- 16. Equal in Technology / Functionality / Features Nokia N97 iPhone 1
- 17. Deferent in experiencing them Nokia N97 iPhone 1
- 18. Successful product Elements of successful product PROFOTABILITY DESIRABILITY CAPABILITY
- 19. GOOD UX What users wants VALUABLE USABLE LOVABLE
- 20. TOOL A product is a tool meant for a user to use it to achieve a certain function or fetch a piece of content
- 21. TOOL Find a ride, A place to eat, book a Hotel Room Transport Discover Places Book Hotel Rooms It’s only valuable if it’s achieving those goals all the time (availability), easily and quickly.
- 22. TOOL It’s not a painting it’s a tool
- 23. TOOL
- 24. TOOL It’s not a painting it’s a tool
- 25. TOOL It’s not a painting it’s a tool
- 26. TOOL It’s not a painting it’s a tool
- 29. Process Overview How do we get their??
- 30. How to solve a problem? Design Thinking What’s the solution ?? Building Starting actual Design.. • Empathizing with the users. • Defining the problem • Ideation • Sketching • Rapid Prototyping • Information Architecture (user flow) • Wireframing • Prototyping / Testing • Iterating • Visual Design Input: Problem Input: Idea Vague Concrete
- 31. UX GOAL How to measure UX Success
- 32. UX vs MARKETING Marketing = Number of Visitors UX = Number of Active Users Million Users 10% of the users have converted to active users 90% bounced back Good Marketing 100 Users 90% of the users have converted to active users 10% bounced back Bad Marketing Good UX Bad UX
- 33. ENGAGEMENT A user comes in your site or app with a very small 2 batteries EffortTime
- 35. “Over a ten year period, design-driven companies outperformed the rest of the S&P index by 228%”
- 36. The world is turning to DESIGN
- 37. DESIGNING IDEAS INTO LOVABLE PRODUCTS simpleia.com
- 38. We help startups & companies understand their users needs We establish partnerships with startups & companies to mentor their team and consult them all through the process contact@simpleia.com
- 39. Sparky SmartHomes guide, based in UK
- 40. EventDuck Events Social Platform, Based in Australia
- 41. Antevz E-Commerce Meetup, based in HongKong Create Schedule DataFlow Start Date, Time, Location Buyer set a Date Time Location Mark buyer’s status as confirmed Stop If seller agree with the time and location (From Buyer to Seller) The Schedule as Locked Seller set counter time and location Show unread schedule for seller If buyer agree with the time and location Show unread schedule for buyer Yes No Choose a price plan $510.00 google emailtwitter facebook url Shared $522.00Default There are better discount available. You are missing out! Pay with PayPal (to be supported) Cash on delivery Choose a payment method Normal Shipping (to be supported) Meet up Choose a shipping method Add to cartCheck outview all seller product Next Item Check out Qty: Input Removechange price plan $500.00 Item Qty: Input Removechange price plan $500.00 Total $1000.00 Add to cart Check out Check out 5/10