Engaging UX in engineering
Download as PPTX, PDF0 likes215 views
The document discusses the concept and significance of user experience (UX) design, emphasizing its role in creating products that are user-friendly and engaging. It outlines the connection between technology, business, and design, highlighting the importance of translating business goals into effective UX strategies. Additionally, it presents case studies illustrating how design thinking can solve various challenges in user experience and product development.
Engaging UX in engineering
- 1. Engaging UX In Engineering @s1dd4rth
- 2. Siddarth Kengadaran User Experience Designer - Starberry Ltd. First Member - Kovai Madrasters
- 3. Time for some workout.
- 5. The Flow What is UX ?Activity Role of a UX in a team Story TimeCase StudyUX Factors
- 6. What is UX ? noun noun: user experience; plural noun: user experiences 1. the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
- 7. What is UX ? ● "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products ● UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. ● The creative and analytical process of determining what a website, device, or piece of software is going to be. ● UX design is the art and science of generating positive emotions through product interactions
- 8. What is UX ? ● UX design is a commitment to building products with the customer in mind. ● UX design is so much more than just designing for a screen. ● It’s a commitment to developing products and services with purpose, compassion, and integrity. ● It’s the practice of meeting people’s needs before, during, and after product development. ● UX design is about delighting users by anticipating their needs and giving them something they didn’t think to ask for.
- 9. UX is a product of a process. Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
- 10. Why UX matters? Because access to your competitor is only ever a tap or two away...
- 11. User experience design is the link between the three areas of technology, business, and design. Technology Design Business Translating business goals to the technology and design areas, making sure the business is what drives the features and design. Explaining technology constraints to the business and design areas, keeping the design and business goals aware of the technical realities. Communicating design ideas to the business and technology areas, and ensuring that functional and aesthetic priorities are managed. UX Translating Business Goals Explaining Technology Constraints Communicating Design Ideas
- 13. Useful Your content should fulfill a need.
- 14. Usable Enabling users to effectively and efficiently achieve their end objective with a product.
- 15. Desirable Desirability is conveyed in design through branding, image, identity, aesthetics and emotional design.
- 16. Findable It is vital to the user experience of many products. Content needs to be navigable and locatable.
- 17. Accessible Just over 1 in 4 of today's 20 year-olds will become disabled before they retire. About 15% of the world's population lives with some form of disability,
- 18. Credible Users must trust and believe what you tell them.
- 19. Valuable
- 20. Case Study 1: Search Goal: Faster Search. Solution: Increasing the size of the text box. *Solving performance issues with design thinking.
- 21. Case Study 2: Airbnb Story Problem:: People are not booking. Solution: Show users what they are looking for. Result: 200$ / week to 400$ / week *Solving business problem with design thinking.
- 22. Case Study 3: SPI Traffic Handling Problem: Handle the opening day traffic. Solution: Reduce the server load. Terminate as early as possible. Quick notification and feedback. Limit the no. of orders. *Solving technology issues with design thinking.
- 23. Story Time