From Napkin Sketch to Product
3 likes1,369 views
The document outlines a workshop on user experience (UX) for startups, emphasizing the critical role UX plays in product interaction and customer engagement. It discusses various aspects of UX, including its necessity, innovative nature, and the importance of understanding customers. The content also covers practical UX design strategies, prototyping methods, and recommended resources and books for further learning.
From Napkin Sketch to Product
- 1. From napkin sketch to product A workshop on UX for startups Nicky Szmala | Christian Drehkopf | October 2011 3DS Shanghai @Tongji University
- 2. Nicky in a nutshell Corporate side Startup side Europe Germany_Berlin (onsite) Germany_Dusseldorf (onsite) Germany_Hamburg (onsite) England_London France_Paris Finland_Helsinki (onsite) North America USA_Santa Monica Asia China_Beijing (onsite) China_Shanghai (onsite) China_Guangzhou (onsite) Singapore (onsite) UAE_Dubai Japan_Tokyo
- 3. Chris in a nutshell • 10 years experience in the advertising and design world for offline, online, mobile and digital media • Design Lead at iconmobile Group, Berlin, Germany – delivering high end digital user experiences CHICAGO HELSINKI BERLIN LOS LONDON NEW ANGELES YORK PARIS SHANGHAI SEOUL Member of Selection of clients
- 4. What is UX?
- 5. Ux = User Experience
- 6. This is an experience
- 7. And this too …
- 8. And of course this …
- 9. Or this …
- 10. Also this …
- 11. A simple model …
- 12. User-Experience (UX) is about how a person feels when interacting with a product, system or service. ISO 9241-210 ergonomics of human system interaction
- 14. User Experience is • required – your product / service cannot not have an user experience
- 15. User Experience is • required – your product / service cannot not have an user experience • innovative – designing UX is one of the most efficient ways of communicating and controlling your product outcome
- 16. User Experience is • required – your product / service cannot not have an user experience • innovative – designing UX is one of the most efficient ways of communicating and controlling your product outcome • useful – the UX of your product is often the first experience your customers have with your product or service
- 17. UX examples
- 18. UX is about device input ... 5 Way Jumping 5 Way from link Cursor to link based Touch screen
- 19. … and device output. 28 6 3 Features Features Browse Features View Browse Slideshow View Share Share AirPrint AirPlay
- 20. … but especially about the connections.
- 21. UX is a strategy to present ...
- 22. ... to manage content.
- 23. ... and peer interactions.
- 24. User Experience is about knowing your customer … individual practical brand focused rational emotional no-car extroverted social
- 25. User Experience is about knowing your customer and your market. individual Highest (anticipated) opportunity brand focused rational emotional social
- 26. UX applied
- 27. “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” Antoine de Saint-Exupery (french writer, poet and pioneering aviator)
- 28. Designing User Experiences is an agile process abstract concept design analytic synthetic research development real
- 29. UX testing
- 30. Measuring User Experiences Using the right method generative formative predictive Quantitative Qualitative Time
- 31. Creating User Experiences Low-Fi-Prototypes Start Simple ITERATIONS Learn and optimize
- 32. Measuring User Experiences Paper Based Prototyping
- 33. Measuring User Experiences Customer Recreation
- 34. Measuring User Experiences Qualitative Your PC Webcam or Steadycam Or simply Camtasia record Studio interaction Trail with phone Version camera
- 36. Test Drive
- 38. UX resources
- 39. Find and hire designers www.behance.net
- 40. Download professional Web Designs under 50$ www.templatemonster.com
- 43. “Everything should be made as simple as possible but not simpler.” Albert Einstein
- 45. Recommended Books Steve Krug – Rocket Surgery … -> Do-It-Yourself guide for usability testing
- 46. Recommended Books Steve Krug Adaptive Path – Rocket Surgery … – Subject to Change -> Do-It-Yourself guide -> Why user experience for usability testing matters + examples
- 47. Recommended Books Steve Krug Adaptive Path John Maeda – Rocket Surgery … – Subject to Change – Simplicity -> Do-It-Yourself guide -> Why user experience -> A book about how for usability testing matters + examples to design
- 49. Make it work.
Editor's Notes
- #2: \n
- #3: Numbers on how bad UX can affect business ( conversion rates)\n
- #4: Numbers on how bad UX can affect business ( conversion rates)\n
- #5: \n
- #6: \n
- #7: \n
- #8: \n
- #9: \n
- #10: \n
- #11: \n
- #12: \n
- #13: \n
- #14: News aggregators: flipboard, pulse\n
- #15: News aggregators: flipboard, pulse\n
- #16: News aggregators: flipboard, pulse\n
- #17: \n
- #18: News aggregators: flipboard, pulse\n
- #19: News aggregators: flipboard, pulse\n
- #20: News aggregators: flipboard, pulse\n
- #21: Numbers on how bad UX can affect business ( conversion rates)\n
- #22: News aggregators: flipboard, pulse\n
- #23: News aggregators: flipboard, pulse\n
- #24: \n
- #25: \n
- #26: \n
- #27: \n
- #28: \n
- #29: Talking about lean ux\n
- #30: \n
- #31: Talking about lean ux\n
- #32: \n
- #33: \n
- #34: \n
- #35: \n
- #36: Talking about lean ux\n
- #37: Talking about lean ux\n
- #38: \n
- #39: Talking about lean ux\n
- #40: \n
- #41: Talking about lean ux\n
- #42: Talking about lean ux\n
- #43: News aggregators: flipboard, pulse\n
- #44: News aggregators: flipboard, pulse\n
- #45: \n
- #46: Talking about lean ux\n
- #47: Talking about lean ux\n
- #48: Talking about lean ux\n
- #49: Talking about lean ux\n
- #50: Talking about lean ux\n
- #51: Numbers on how bad UX can affect business ( conversion rates)\n