What you don't know about Design Thinking
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The document emphasizes the importance of design thinking in addressing everyday problems and innovative solutions across various fields. It highlights how major companies are investing in design, recognizing its role beyond aesthetics to improve overall user experience and decision-making. Additionally, it notes that design is increasingly being incorporated into policy-making, revealing its potential to solve complex societal issues.
What you don't know about Design Thinking
- 1. W H AT Y O U D O N ’ T K N O W A B O U T D E S I G N T H I N K I N G B Y: A B D E L R A H M A N O S A M A
- 2. D E S I G N T H I N K I N G I S C R E AT I V E P R O B L E M S O LV I N G F O R T H E U S E R S I T ’ S A P P LY I N G T H E D E S I G N P R O C E S S O N E V E RY D AY P R O B L E M S
- 3. WA S T I N G G A S , T I M E & E F F O R T L O O K I N G F O R F R E E PA R K I N G S L O T P R O B L E M 1 T H E S O L U T I O N
- 4. I S O L AT E D K I D S I N H O S P I TA L S P R O B L E M 2 T H E S O L U T I O N
- 5. D A R K R O O M S D U R I N G T H E D AY, N O E L E C T R I C I T Y N O L I G H T P R O B L E M 3 T H E S O L U T I O N
- 6. S P E E D I N G C A R S P R O B L E M 4 V W: T H E S O L U T I O N
- 7. S E E - S H A P E - B U I L D D E S I G N T H I N K I N G P R O C E S S
- 8. I T ' S N O T " D E S I G N A C H A I R " , I T ' S … " C R E AT E A WAY T O S U S P E N D A P E R S O N " A S K T H E R I G H T Q U E S T I O N S S O U R C E D E F I N E / S E E / I N S P I R A T I O N
- 9. Q U E S T I O N ; H O W M A N Y D E S I G N E R S W I L L I T TA K E T O S C R E W I N A L I G H T B U L B ? A N S W E R ; W H Y A L I G H T B U L B ? A S K M A N Y Q U E S T I O N S S O U R C E D E F I N E / S E E / I N S P I R A T I O N
- 10. D O N ’ T B E A F R A I D T O S U G G E S T S I L LY I D E A S , S O M E O F T H E M O S T S U C C E S S F U L I D E A S WA S R E A L LY S I L LY P R O P O S E I D E A S S H A P E / I D E A T E E X A M P L E S
- 11. D O N ’ T T RY S O LV I N G A P R O B L E M T H E S A M E WAY I T D I D N ’ T W O R K B E F O R E I N N O VA T E S H A P E / I D E A T E
- 12. T I M E T O P R O T O T Y P E Y O U R I D E A A N D S E E H O W I T F I T S P R O T O T Y P E B U I L D / I M P L E M E N T / P R O T O T Y P E
- 13. N O N E E D F O R T I M E C O N S U M I N G P R O T O T Y P I N G , J U S T R A P I D LY P R O T O T Y P E Y O U R I D E A R A P I D P R O T O T Y P E B U I L D / I M P L E M E N T / P R O T O T Y P E I M G S O U R C E
- 14. T E S T, G AT H E R F E E D B A C K & I T E R AT E T I L L Y O U G O T S O M E T H I N G Y O U C A N S TA R T P R O D U C T I O N F R O M T E S T / I T E R A T E / R E P E A T B U I L D / I M P L E M E N T / P R O T O T Y P E
- 16. U X D E S I G N S E R V I C E D E S I G N P R O D U C T D E S I G N
- 17. U B E R I S A G R E AT E X A M P L E O F S E A M L E S S S E R V I C E / P R O D U C T D E S I G N I N T E G R AT I O N W O R K I N G F O R T H E U S E R O V E R A L L E X P E R I E N C E
- 18. H O W T H E C O C A - C O L A C O M PA N Y U S E D S E R V I C E D E S I G N T O TA K E A H U M A N - C E N T R E D A P P R O A C H T O H R WA T C H
- 19. D E S I G N H A S G R O W N T O B E C O M E A K E Y PA R T O F T H E D E C I S I O N - M A K I N G P R O C E S S T H AT L E A D S T O T H E C R E AT I O N O F N E W T E C H N O L O G Y P R O D U C T S , W H E T H E R T H E Y A R E S O F T WA R E O R H A R D WA R E . C O M PA N I E S T H AT U N D E R S TA N D T H E P O W E R O F D E S I G N U N D E R S TA N D T H AT I T I S C O N C E R N E D W I T H M U C H M O R E T H A N J U S T S U P E R F I C I A L A E S T H E T I C S . A T L E A D I N G T E C H C O M PA N I E S , D E S I G N I S N O W M U C H M O R E T H A N J U S T F I G U R I N G O U T H O W A N E W P R O D U C T W I L L L O O K , S A Y S I N F L U E N T I A L A U T H O R A N D D E S I G N E R J O H N M A E D A . S O U R C E
- 20. A S A P P L E ’ S VA L U AT I O N S H O T H I G H E R A N D H I G H E R I N R E C E N T Y E A R S , A F L U R RY O F M A J O R C O R P O R AT I O N S – P H I L I P S , P E P S I C O , H Y U N D A I – A N N O U N C E D T H E A P P O I N T M E N T S O F C H I E F D E S I G N O F F I C E R S T O T H E I R B O A R D S . T H I S WA S N O M E R E C O I N C I D E N C E . S E E K I N G T O E M U L AT E T H E S T E L L A R S U C C E S S O F D E S I G N - L E D B U S I N E S S E S L I K E A P P L E , G L O B A L C O M PA N I E S A R E P O U R I N G I N V E S T M E N T I N T O D E S I G N . I B M , F O R O N E , A N N O U N C E D A $ 1 0 0 M I L L I O N I N V E S T M E N T I N I T S D E S I G N C A PA B I L I T I E S L A S T Y E A R , W I T H T H E A I M T O H I R E 1 , 0 0 0 D E S I G N E R S A C R O S S I T S G L O B A L W O R K F O R C E B Y 2 0 1 8 . T H E R I S E O F T H E “ C D O ” , C H I E F D E S I G N O F F I C E R S O U R C E
- 21. – C H R I S T I A N B A S O N “Facebook has recently set up a unit charged with improving the firm’s ability to ‘empathise’ with users in other cultures. IBM too announced that it is hiring 1,000 additional designers globally. And the company that swallowed up the entire San Francisco-based design firm Adaptive Path last year? American bank Capital One.” A R T I C L E S O U R C E
- 22. – A N N A W H I C H E R “Over a ten year period, design-driven companies outperformed the rest of the S&P index by 228%” A R T I C L E S O U R C E
- 23. T H E D E S I G N M AT U R I T Y L A D D E R S O U R C E : D A N I S H D E S I G N C E N T R E S O U R C E
- 24. D E S I G N T H I N K I N G S O LV E S C O M P L E X P R O B L E M S , O R G A N I S AT I O N S , C O R P O R AT E S , E V E N C O U N T R I E S , S TA R T E D T O R E A L I Z E T H AT. R E A D M O R E
- 25. O T H E R T H A N D E S I G N I N G F O R B U S I N E S S , A N D D E S I G N I N G F O R T H E P U B L I C S E C T O R , D E S I G N S TA R T E D T O B E U S E D I N P O L I C Y M A K I N G T O O . 1 5 O F T H E 2 8 E U R O P E A N M E M B E R S TA T E S H A V E E X P L I C I T LY I N C L U D E D D E S I G N I N T H E I R N A T I O N A L I N N O VA T I O N P O L I C Y S O U R C E
- 26. W O R K I N G W I T H P U B L I C P O L I C Y – U S I N G T H E L A B T O A L L O W F O R E X P E R I M E N TAT I O N I N T H E D E V E L O P M E N T A N D I M P L E M E N TAT I O N O F L A R G E - S C A L E L A W S , R E F O R M S , P O L I C I E S , R E G U L AT O RY E F F O R T S A N D O T H E R C H A N G E - M A K I N G I N I T I AT I V E S T H AT TA R G E T T H E P U B L I C . B Y: J E S P E R C H R I S T I A N S E N I S H E A D O F R E S E A R C H A T M I N D L A B , D E N M A R K ’ S C E L E B R A T E D G O V E R N M E N T I N N O VA T I O N U N I T S O U R C E
- 27. A L O T O F Y O U T H H AV E G R E AT I D E A S T H E Y C A N ’ T A P P LY A S T H E Y D O N ’ T H AV E A L L S K I L L S R E Q U I R E D A N D N O M O N E Y T O PAY S O M E O N E O U R P R O B L E M
- 29. L E M O O W. C O M
- 30. T H A N K S S I M P L E I A . C O M FA C E B O O K T W I T T E R P I N T E R E S T B E H A N C E S L I D E S H A R E