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UX DESIGN
WOOOAAT?
Soooo
WHAT IS DESIGN?
Many Types of design
Many Types of design
Many Types of design
Empathy for the context
Creativity for Insights and Solutions
Rationality and Analisys
Design == Solving Problems
WHY IS GOOD DESIGN
IMPORTANT?
Good person == Trust
Good design == TrustBad design ≠≠ Trust
This is real
PROCESS
Strategy and competitive
Advantage in the marketplace
Everybody is invited
DesignersAccounts
Developers
StakeholdersUser/Client
We all have experiences
From ideas to products
BUT WHY?
Present Ideas
Best Idea EVAAAR!
Designers under pressure
What is UX?
End of the project
Life without design
It is not only digital
Print designers would be like…
IT IS IMPORTANT
for everyone
Seriously
Also to you accounts ;)
Emotional decision making
DESIGN IS
Advertisement
Advertisement
Advertisement
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Help me, Help you
Jerry Maguire
How many times have you ever
wished to change a Product?
Lets meet the Hero
Lets meet the REAL Hero
Don Norman
KANSEI?
Sensitivity
Sensibility
Intuition
How clients/users are
RealityExpectation
HOW?
What specific things can I
do that will encourage
teamwork?
What problems have I
seen ?
We need to stop designing for
ourselves
Observe and listen
Be curious
UX as a service
Communication Delegation
Consistency
Communication Humility
WHATS NEXT?
What is UX?
Team up and Educate
AgileLean
Know the Methods
Web Tools
More learning and less shipping
UX POLAND
Workshops
Kendra Schimmel ’'Outsourced: The New Future
of Your Life?''
Lea Simpson : “Design as a Superpower:
exploring forces of good and evil"
Wyatt Starosta from OpenTable: "Exposing the
Hidden Choreography of Restaurant Hospitality"
Marcin Bober from Google: "Invisible UI and
other lies."
Avi Itzkovitch from UX Salon: ''The Invisible
Interface: Designing the Screenless Experience'
Jeff Gothelf: "Almost Everything I've Learned
From 5 Years of Lean UX"
Martin Oberhäuser from Bureau Oberhaeuser:
"Interface design in times of information overflow"
Thanks

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