All-IP Telecom Networks
- 1. All-IP Telecom Networks Eng. Nabeel Alrohily
- 2. Contents: Telecom: The Past, Present, and Future Where are we headed next? All-IP The Impact on the Telecommunication Market Saudi Telecom Market Evolution Marketing Strategy Business Operation Personnel Plan
- 3. Contents: Telecom: The Past, Present, and Future Where are we headed next? All-IP The Impact on the Telecommunication Market Saudi Telecom Market Evolution Marketing Strategy Business Operation Personnel Plan
- 4. Telecom: Past..Present..Future 1,000,000,000 users have access to Internet 600,000,000 of them through Mobile handset 4,000,000,000 3,000,000,000 Mobile Subscribers Mobile Subscribers Social Networking 3G expansion Technology - GSM - PSTN 2001 2007 2008 2009
- 5. Telecom: Past..Present..Future LTE (4G) - integrate voice and web Mobile media is bigger than all data in an IP-based mobile communications system other channels together Sensorconomy M2M widely enabled Text-Voice Communication - Built-in sensors (GPS, Temperature, Humidity,… (Machine-to-Machine) - No language barrier etc.) 5,000,000,000 mobile subscribers Nanotechnology widely deployed 2.5 billion of them have Internet access 2010 - 2015 2015 - 2020
- 6. Contents: Telecom: The Past, Present, and Future Where are we headed next? All-IP The Impact on the Telecommunication Market Saudi Telecom Market Evolution Marketing Strategy Business Operation Personnel Plan
- 7. What Do Customers Want? Capability Mobility web Speed Access Great Value for Little Money New Reliable Customization Services Cell Calls
- 8. What Do Operators Want? Increase REVENUE Gain more CUSTOMERS Create new SERVICES Bring high SPEED Services Reduce equipment and operating COSTS
- 10. Fixed vs. Mobile: Merged data/voice/multimedia Network
- 11. Where does that lead us? Increasing Demand for new Customers Demand Multimedia Services (Individuals and Businesses) Future Technology Promises Expansion in Digital Traffic Increasing demand Operators needs for Mobility (Bandwidth, …etc) All-IP Telecom Networks - IP Everywhere - ALL IP Networks - Convergence - NGN (Next Generation Network)
- 12. Contents: Telecom: The Past, Present, and Future Where are we headed next? All-IP The Impact on the Telecommunication Market Saudi Telecom Market Evolution Marketing Strategy Business Operation Personnel Plan
- 13. R e v o l u t i o n Telecom Networking before and after All-IP:
- 14. Why IP? Secure transmission of LARGE volumes of data at HIGH speeds IP everywhere leads to the availability of Flexible Cost-effective , applications regardless of the network technology Ease of Network Superior Fault Management Tolerance Considerable Revenues
- 15. Global Telecommunications Revenues Considerable Revenues 4G
- 16. Services: Location Based Services Home E- manager Commerce Unified IPTV Messaging Open System Solutions Streamed Sensors Multimedia Ultra- broadband IP Internet Telephony Access Interactive Gaming Who knows what more .....
- 17. Example: Communication in the NGN (All-IP) era
- 18. Contents: Telecom: The Past, Present, and Future Where are we headed next? All-IP The Impact on the Telecommunication Market Saudi Telecom Market Evolution Marketing Strategy Business Operation Personnel Plan
- 19. The Impact on the Telecommunication Market: Telcos, mobile Before operators, ISPs, cable and Convergence entertainment firms are Partnership separate industries & Competition After They are in the same business Convergence New competitor from the IT environment are entering the market in the area of the applications and platforms Migration to all-IP will be a multi- year process for most operators
- 20. The Impact on the Telecommunication Market: It is an era of real equipment interoperability Any firm that can deliver an IP stream can offer any service How ?
- 21. The Impact on the Telecommunication Market: Operating expenses are low for next generation equipments However, Engineering/Management are High (labor intensive) Most operators will have other companies do it for them
- 22. Contents: Telecom: The Past, Present, and Future Where are we headed next? All-IP The Impact on the Telecommunication Market Saudi Telecom Market Evolution Marketing Strategy Business Operation Personnel Plan
- 23. Saudi Telecom Market Evolution: Mobile Service Market Growth - Total Subscriptions
- 24. Saudi Telecom Market Evolution: Fixed Telephone Market Evolution
- 25. Saudi Telecom Market Evolution: Broadband Market Evolution
- 26. Saudi Telecom Market Evolution: Telecom Sector Revenues
- 27. Saudi 4G Market: 4G/LTE 4G/WiMax Middle East's Contract Largest Pre- commercial LTE Al Hatif Network Al Jawwal World’s largest 4G/LTE network Test
- 28. Contents: Telecom: The Past, Present, and Future Where are we headed next? All-IP The Impact on the Telecommunication Market Saudi Telecom Market Evolution Marketing Strategy Business Operation Personnel Plan
- 29. Market Segments: Military and Defense Security, Safety & Remote Telecom Device Management Equipment Vendors (Next Slide) Mobile Fixed STC STC Al Hatif Mobily Atheeb (GO) Zain Mobily/Bayanat Al Oula Others PCCW - Government 4G/LTE Verizon - Healthcare 4G/WiMax - Automotive 4G/WiMax (IP Telephony, IPTV, Location Based Services, …etc.)
- 30. Equipment Vendors Cellular Infrastructure Vendors Enterprise Equipment Vendors Other Vendors And many Others……..
- 31. Marketing Plan: Target Business Executives & Decision Makers General Not too Service technical Brochure Direct On-line Host Marketing Mailing Marketing Seminars - Company Website - Existing/potential Meetings - E-mail - Using Press Release clients & partners - Regular Mail to generate - Telecom professionals Awareness & Publicity Must show Professionality and Quality
- 32. Marketing Cost: Brochure 5,000 Design + Print Direct Marketing 1,000 Mailing - e-mail 0 - Regular Mail 200 On-line Marketing - Company Website 0 - Press Release Press Release Distribution Services (Big news) 2,000 Company Website (Regular news) 0 + Seminars 10,000 Free PR Distribution Services Total 18,200 * All numbers in Saudi Riyal (SR)
- 33. Contents: Telecom: The Past, Present, and Future Where are we headed next? All-IP The Impact on the Telecommunication Market Saudi Telecom Market Evolution Marketing Strategy Business Operation Personnel Plan
- 34. Business Operation: Being from first movers is important Execution is crucial Develop strategic partnerships with domestic and international companies Sell a relationship more than Maintain latest technology services HW/SW Maintain enthusiastic, capable Offer enough services (that and empowered human resource always in demand by clients) Not to compromise on Performance feedback from Market quality continually clients monitored Services adjusted Maximize accordingly profit
- 35. Contents: Telecom: The Past, Present, and Future Where are we headed next? All-IP The Impact on the Telecommunication Market Saudi Telecom Market Evolution Marketing Strategy Business Operation Personnel Plan
- 36. Human Resource Requirements: (Engineers & Technicians) 1st year 2nd year 3rd year Engineer 5 8 10 Technician 20 32 40 Total 25 40 50 Reallocation when needed Engineer Technicians Pair Pair
- 37. All-IP makes the far future looks possible Thank You