![Go to Market Plans
MARKETING & BUSINESS PLAN
How will the solution be brought to market?
• Start with pilot program to gain adoption in reputable institution; gain credibility, use as a case study to expand into market
• Transition to other graduate medical education programs, followed by acute care and long term care facilities
• Collaborate with established medical partners such as Doximity (integrated in Dec. 2012)
Market size
• 4,427 [number of residency programs in 2012]
• 5,754 [number of U.S. hospitals in 2010]
• $2.8 trillion [health care expenditures in 2012], $81 billion [global health IT market size]
• $1.8 billion [global healthcare SaaS market in 2011], $5.4 billion [global healthcare SaaS market projected in 2017]
• 2.74 million [number of nurses in 2010], 3.45 million [number of nurses projected in 2020] = +26% growth
Other marketing strategies: Search engine marketing, direct marketing, healthcare conferences, academic publications,
public relations
Which Allscripts customer segments will be targeted? Physicians, hospitals, post acute facilities
What is the proposed price point for the solution? Subscription-based model, proposed price point is $199/month per
team
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Allscripts smart signout-final
- 1. get your hands on a better handoff SMARTSIGNOUT.COM
- 2. Solution Overview SMART SIGN OUT IS CHANGING THE WAY DOCTORS COMMUNICATE ABOUT PATIENTS High Level Solution Description • iPad and mobile-friendly web application designed to specifically address the transitition of care of patients from one provider to the next • Smart Sign Out gives providers synchronous, real-time access to accurate patient data from any device • The application is organized in a way that providers are able to rapidly extract critical data needed to make safe patient care decisions in emergency situations (i.e., knowing a patient’s accurate code status) Healthcare/Business Problems Addressed due to Defective Handoffs: • Quality of care (adverse events, delayed or inappropriate treatment, omission of care) • Cost of care (readmissions, increased length of stay, increased costs, inefficiency) • Caregivers cannot take care of patients 24/7, which leads to increased number of handoffs and discontinuity of care • Patient safety and patient experience at risk The Application Developed Addresses the Following Category: • Applications that improve management of high cost chronic diseases • Innovative approaches to addressing value-based care imperatives • Both PAGE 2 OF 8
- 3. Usability and Design HOW SSO WILL BE USED BY A HEALTHCARE PROVIDER TO IMPROVE OUTCOMES Provide details on how your application will be used by a healthcare provider to improve outcomes. By making real-time, accurate patient data available to providers from any device, we hope to: • Reduce opportunities for delayed, forgotten, or inappropriate treatment through better coordination of care • Reduce readmissions and “bounce backs” through effective discharge planning and follow-up care instructions • Reduce medical errors and preventable adverse events caused by defective handoffs • Reduce time spent on handoffs, allowing doctors to spend more time with patients at the bedside • Increase accuracy and reliability of data transferred from one provider to another • Improve physician to physician communication through provider accountability • Increase patient satisfaction PAGE 3 OF 8
- 4. Development Stage DEVELOPMENT STAGE AS OF PHASE 1 SUBMISSION DATE Please indicate the development stage as of the Phase 1 Submission Date: • Idea • Prototype • Code development in progress • Code complete • Code complete, tested and approved by Allscripts. Provide additional information here on the degree of development • Product is complete, integration with Sunrise Clinical Manager is in development • Native mobile product currently developed as dedicated iPad app; future plans to expand to other native platforms for Android mobile, Android tablet, Windows 8 mobile, Windows 8 tablet, iOS mobile • Fully-compatible with any Mac or PC (including Windows 8) via any web browser PAGE 4 OF 8
- 5. Integration Description INTEGRATION POINTS WITH ALLSCRIPTS, APIs/WEB SERVICES CALLS USED Detail integration points with Allscripts solution(s): • Integration via the Helios Web Services API and Sunrise Clinical Manager to retrieve patient data for use in Smart Sign Out • Our web server will make periodic calls to integration points to retrieve updated patient data from Sunrise • Patient lists are retrieved by Team/List name and the patients are reconciled in Smart Sign Out • Individual Patient Visits are retrieved and patient as well as clinical data are updated in Smart Sign Out • We plan to incorporate documents and labs/imaging after the initial integration phase List APIs/Web Services calls used: The primary web services in use are: • /PatientSelect/GetPatientList • /PatientSelect/GetPatientVisit • /PatientSelect/GetPatientVisits • /PatientSelect/FindPatient • /ClinicalInfo/GetAllergies • /ClinicalInfo/GetMedications • /ClinicalInfo/GetProblems • /ClinicalInfo/GetObservations PAGE 5 OF 8
- 6. Go to Market Plans MARKETING & BUSINESS PLAN How will the solution be brought to market? • Start with pilot program to gain adoption in reputable institution; gain credibility, use as a case study to expand into market • Transition to other graduate medical education programs, followed by acute care and long term care facilities • Collaborate with established medical partners such as Doximity (integrated in Dec. 2012) Market size • 4,427 [number of residency programs in 2012] • 5,754 [number of U.S. hospitals in 2010] • $2.8 trillion [health care expenditures in 2012], $81 billion [global health IT market size] • $1.8 billion [global healthcare SaaS market in 2011], $5.4 billion [global healthcare SaaS market projected in 2017] • 2.74 million [number of nurses in 2010], 3.45 million [number of nurses projected in 2020] = +26% growth Other marketing strategies: Search engine marketing, direct marketing, healthcare conferences, academic publications, public relations Which Allscripts customer segments will be targeted? Physicians, hospitals, post acute facilities What is the proposed price point for the solution? Subscription-based model, proposed price point is $199/month per team PAGE 6 OF 8
- 7. Video Demonstration OVERVIEW, HOW IT WORKS Link to video https://vimeo.com/58835994 Description of what the demo shows The demo video provides an overview of patient handoffs: the current issues faced due to failures in communication and how Smart Sign Out is working to improve it with our innovative technology. Additionally, a viewer will get to see the Smart Sign Out application in action with a short screencast of how the software works. PAGE 7 OF 8
- 8. Why Should SSO Be Selected? SMART SIGN OUT + ALLSCRIPTS = IMPROVED, SEAMLESS COMMUNICATION With Sunrise Acute Care integration from Allscripts, Smart Sign Out will have the tools necessary to deliver a measurable impact on one of the biggest problems currently plaguing healthcare providers: poor communication during care transi- tions that result in serious medical errors and adverse events. By integrating our application with Sunrise Acute Care, we are giving caregivers an easy-to-use, seamless tool to provide their patients with the highest quality care available – meanwhile, increasing accountability, providing a structured format for patient handoffs, lowering costs, saving time, and most importantly, saving lives. PAGE 8 OF 8