Alpha Consulting Proposal
- 2. WelcomeYour presentation will begin shortly
- 3. Our Agenda ▪ Landing Page Review ▪ Our Strategy Development Process ▪ Our Prices & Packages ▪ Quick Overview of Push ▪ Your PPC Audit ▪ New Opportunities
- 4. Pure Focus On Digital Advertising Since 2007 50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen
- 5. Our Values
- 8. 10Contracted UK Channel Partners
- 9. So what? Access to beta tests before your competition
- 10. So what?We run seminars every month at Google’s Head Offices
- 11. So what?Support to help customers expand internationally.
- 12. Global expansion Lots of our customers operate globally and have expanded into new territories working with us. Customer Areas we run campaigns in Mountain Store Hair Transplant Clinic Golf Holiday Company Diabetes Management company UK, SPAIN, FRANCE, GERMANY, USA, SWEDEN, AUSTRIA, AUSTRALIA, CANADA, SWITZERLAND, DENMARK, NORWAY, FINLAND, JAPAN BRAZIL, MIAMI, SCOTLAND, SYDNEY, GERMANY, AMSTERDAM, PERTH, ITALY, SAN DIEGO, LEBANON, SAUDI ARABIA, DENMARK, UK, NIGERIA SWEDEN, DENMARK, UK, USA UK, DENMARK, POLAND, CZECH REPUBLIC, FINLAND, NORWAY, GERMANY, HOLLAND, AUSTRIA, SPAIN, GREECE, ITALY, SWITZERLAND, FRANCE
- 13. Winner Best Customer Satisfaction Award - Google Premier Partner EMEA Awards 2016 Winner Mobile Innovation Award - Google Premier Partner EMEA Awards 2017 The only agency to win a Google Premier Partner Award 3 years in a row Winner Mobile Innovation Award - Google Premier Partner Global Awards 2017 Winner Growing Business Online Award - Google Premier Partner EMEA Awards 2018 The most highly nominated European agency
- 17. See what our clients have to say
- 18. Push Analyser The push analyser puts together reports that would take us 3-4 hours to put together manually. It saves time analysing and leaves us with more time to actually do work on your account.
- 19. We’re a process driven PPC agency
- 20. How we’re always ahead
- 21. How we keep you ahead
- 22. We Can Help Your Business Grow Through Multiple Channels
- 23. Our Agenda ▪ Landing Page Review ▪ Our Strategy Development Process ▪ Our Prices & Packages ▪ Quick Overview of Push ▪ Your PPC Proposal ▪ Other Opportunities
- 25. Search Trends ▪ We are able to see search trends for keywords in any country at any time to plan your budget for the year.
- 26. There are hundreds of keyword variations by Trends
- 27. We can see locations people search from
- 28. We can see the devices they use
- 29. Keywords Around Real Estate Bonds/Investing/Surety bonds
- 30. Keyword Around Commercial Real Estate/Real Estate Private Equity/Commercial Property Investment
- 31. Keyword Around Asset backed bonds/London Property Bonds/Property Bonds UK
- 32. Keyword Around Direct Property Investment/Investment Property /Best Property Investment
- 33. Keyword Around Investment Opportunities UK/Capital Investment/Short Term Investment
- 34. Location Search Trends Saudi Arabia
- 35. Keyword Around Investment Opportunities UK/Capital Investment/Short Term Investment
- 36. Location Search Trends Saudi Arabia
- 37. Keyword Around Direct Property Investment/Investment Property /Best Property Investment
- 39. Competitor Data
- 41. Competitor Data
- 42. Competitor Data
- 43. Competitor Data
- 44. Competitor Data
- 45. Competitor Data
- 46. Competitor Data
- 47. Competitor Data
- 48. Competitor Data
- 49. Competitor Data
- 50. Competitor Data
- 51. Our scripts identify competitors keywords not in your account
- 52. We use Google alerts to keep up to date with industry news
- 53. Benchmark CPA’s We have our own benchmarks out of our 300 clients to estimate conversion rates in your industry. Category Clicks Impressions CTR Avg. CPC Conversions Cost / conv. Conv. rate Cost Property Management 20493 707355 2.90% 0.27 95 58.28 0.46% 5536.13 Property Development 33 5830 0.57% 2 0 #NUM! 0.00% 66.06 Home Improvement 1146 62066 1.85% 2.11 48 50.27 4.19% 2412.85 Investing 1431 22255 6.43% 2.29 90 36.4 6.29% 3276.35
- 54. How we develop your strategy
- 56. Account would perform better with a national / regional structure Strategy & Structure
- 57. We structure our accounts to ensure each area has its own set of campaigns, ad groups and dedicated adverts. Strategy & Structure
- 58. This allows us to control the budgets, the bids and messaging to create a strong user journey. Strategy & Structure
- 59. From keyword to ad to the landing page we want to see locality reflected. Strategy & Structure
- 60. We can create dynamic landing pages which reflect the area visitors are from. Strategy & Structure
- 61. We have lists of every location in the country to help implement campaigns like this. Strategy & Structure
- 63. Geographic Targeting We can target any location and bid more or less based on performance.
- 64. Geographic Targeting We can target any location and bid more or less based on performance.
- 65. Demographic Targeting Demographic targeting allow us to tailor our ad copy and target specific people based on age, gender and income.
- 66. Device Targeting Device targeting allow us tailor our ad copy based on the devices that people are searching.
- 67. In-Market Audiences In-market audiences identify lists of people based on their behaviour.
- 68. Optimising results = Push Analyser
- 69. Keyword analysis The Push Analyser allows us to look at the match type performance and help us make decisions based on data.
- 70. Impression Share analysis The Push Analyser allows us to look at which campaigns have impression share under 80% and fix them.
- 71. Ad copy analysis Push Analyser can be used to show us when there is a difference between the click through rates of ads.
- 72. Wastage analysis The Push Analyser can show us all searches that have not led to a conversion in the last 30 days.
- 74. Conversion analysis The Push Analyser shows the phrases that lead to conversions, so we can add them as keywords in the account.
- 75. Scripts Save More Than Just Time Benefits Other Than Time ■ Minimise human errors ■ Analyse more data ■ Deliver better results ■ Create competitive advantage ■ Time to focus on strategy
- 76. We Use Building Scripts Build Millions of Combinations Minimise Problem ■ Millions of people searching in millions of ways. Solution ■ Input keyword themes and Script builds every possible combination.
- 77. We Also Use Bidding Scripts Bid Dynamically in Auctions Minimise Problem ■ Millions of auctions in a very dynamic game. Solution ■ Scripts are monitor market bids and optimise.
- 78. Our Quality Assurance Scripts... … Ensure Things Run Smoothly Minimise Problem ■ Too many things can go wrong on your website or your adwords account. Solution ■ Scripts scan the account flagging abnormalities.
- 79. Optimisation Scripts Adding/Excluding Keywords Minimise Problem ■ Wider audiences and keywords means discovering opportunities but also accepting wastage. Solution ■ Scripts include keywords generating value - excluding keywords creating wastage.
- 80. Optimisation Scripts Optimise Bids per hour per day
- 81. Other Examples ■ Airline company: fewer spots available, higher profit ■ Forex platform: your favourable couple gets fluctuation ■ Recruitment company: job vacancies getting filled ■ Food company: increased demand in champions league days ■ Hotels company: hotel around airport, flight delays, put your bids up
- 82. Bing
- 84. Bing Keyword Research Real Estate Bonds
- 85. Bing Keyword Research Real Estate Investment
- 86. Bing Keyword Research Property Bonds UK
- 87. Bing Keyword Research Asset Backed Bonds
- 88. Bing offers lower CPC’s
- 91. Google Display Network Place ads on a variety of news sites, blogs and other websites that are relevant to what you’re selling.
- 92. Why Display Advertising? ▪ 71% of time spent your potential customers are: ▪Reading Articles ▪Emails ▪Watching Video ▪Browsing.
- 93. CPA costs reduce whilst volumes rise Spend Display CPA Search CPA % Difference Model Account £151,000 £5.3 £6.2 16.40% Baby Products £77,000 £1.8 £2.8 59.40% Immigration Lawyers £222,450 £15.5 £26.9 73.70% Property Investment £109,600 £42.6 £65.6 54.00% Education Client £40,500 £5.3 £7.4 41.00% Life Insurance Client £326,400 £44.7 £59 32.10%
- 94. How can we target?
- 97. Remarketing By Different Audience Lists
- 101. Sites You Appear On
- 102. Sites You Appear On
- 103. Sites You Appear On
- 104. Sites You Appear On
- 105. Sites You Appear On
- 106. Sites You Appear On
- 107. Video
- 108. Video is an important part of strategy
- 109. Who You Can Target Get in front of your target audience with Youtube Video targeting & Youtube remarketing
- 110. Youtube Bumper Ads 6 second video ads which can generate a great deal of awareness at a low cost.
- 111. Keeping you ahead with Google Betas
- 112. Smart display ▪ Smart display is a fully automated display campaign which uses Google’s artificial intelligence to control bids, targeting and ad testing. ▪ Google internally report 20% increases in conversions with the same CPA and we have seen it halve the CPA for some of our customers.
- 113. Responsive ads ▪ Responsive search ads are very powerful as they tailor the ad copy based on the profile of each user.
- 114. Build relationships with your audience via Remarketing
- 115. Remarketing
- 116. Remarketing Helps
- 117. Remarketing
- 118. Video Remarketing
- 120. Making the most of your traffic with landing page optimisation
- 122. Mobile Speed
- 123. Mobile Speed
- 124. Mobile Speed
- 125. What is your Target CPA? CPC and Conversion Rates
- 138. Google AdWords industry benchmarks Average conversion rates The average conversion rate in AdWords across all industries is 3.75% on the search network and 0.77% on the display network
- 142. Summary
- 143. Our strategy development team will arrange an initial call to discuss the next steps and ensure they fully understand your business objectives. What happens next
- 144. What happens next An account plan is created and approved before we built or optimise the account.
- 145. What happens next Intelligent scripts are set up to improve account management efficiency (there are over 50)
- 146. What happens next We work with you to get tracking, reporting and the Push analyser set up
- 147. What happens next Based on your plan we build new AdWords campaigns and/or optimise your existing campaigns.
- 148. Summary
- 149. New accounts need lots of love and our teams work together to ensure we find the winning formula to grow your business. Your account manager, salesperson and strategy development manager will meet monthly for the first three months to review your account together and update you on progress. What happens next
- 150. Our commitment
- 151. Your commitment
- 152. Prices
- 153. £997 ■ Unique Push PPC strategy overseen by a team with over 20 years PPC experience (worth £750) ■ Account build/ optimisation by Google Certified Professional with up to 50 steps completed ■ Check/ Implement conversion tracking including call tracking (worth £100+) ■ Boost conversions with our exit overlay (worth £291) ■ Free Google Ads voucher for new accounts (worth £75+) Reduce your cost per acquisition through our Push analyser software Conversion Booster Wastage Reduction Ad Performance Testing New Keyword Discovery Quality Score Optimsation PPC Set Up Push PPC set up includes Push Push Analyser Includes set up on One off cost + Vat
- 154. £2997 ■ Google Ads campaign management (includes Google Shopping) ■ Bing ad campaign management (includes Bing Shopping) ■ Display network targeting ■ Native advertising ■ Video advertising ■ Remarketing, search remarketing, video remarketing, dynamic remarketing ■ Face to Face quarterly business reviews ■ Bespoke Report Dashboards ■ Bespoke Script Dashboards All Push customers have access to our unique technology (worth £297) Push analyser Call Tracking Push Scripts Exit overlays Monster Forms PPC Premier Push PPC Premier offers all Google Ads features including: Push Push Technology Ad spends up to £30,000 + Vat
- 155. £1997 ■ Google Ads campaign management (includes Google Shopping) ■ Bing ad campaign management (includes Bing Shopping) ■ Display network targeting ■ Remarketing ■ Search Remarketing ■ Video Remarketing ■ Dynamic Remarketing ■ Segmented customer audience list creation All Push customers have access to our unique technology (worth £297) Push analyser Call Tracking Push Scripts Exit overlays Monster Forms PPC Plus Push PPC Plus offers all Google & Bing Ads features including: Push Push Technology Ad spends up to £20,000 + Vat
- 156. £1497 ■ Google Ads search & shopping campaign management ■ Bing Ads search & shopping campaign management ■ Remarketing (with Google Banner Advertisements) ■ Segmented customer audience list creation ■ Performance reviewed on a daily basis ■ Dedicated certified PPC account manager ■ Comprehensive reports written in a style that suits you All Push customers have access to our unique technology (worth £597) Push analyser Call Tracking Push Scripts Exit overlays Monster Form PPC Push PPC offers all Google & Bing Ads features including: Push Push Technology Ad spends up to £15,000 + Vat
- 157. Push PPC Google & Bing search & shopping campaigns Remarketing Does not include Display Advertising Does not include Native Advertising £1497 Monthly Report Push PPC Plus Google & Bing search & shopping campaigns Remarketing Display Advertising Does not include Native Advertising £1997 Monthly Report Push PPC Premier Google & Bing search & shopping campaigns Remarketing Display Advertising £2997 Monthly Report Native Advertising