AMAZON FBA PL Assignment By Dr. Naveed

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AMAZON FBA (PL)
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Naveed Siddiqui PhD. M.B.E. PgDip (IT)
facebook.com/NaveedAhmedSiddiqui33
linkedin.com/in/dr-naveed-siddiqui-191a4b2b
youtube.com/user/nvd30
youtube.com/user/NaveedAhmedSiddiqui3
nasiddiqui333@gmail.com

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How to Sell on Amazon FBA for Beginners | Complete Step-by-Step Guide by
Jungle Scout (2022) Video Link:
www.youtube.com/watch?v=Id8yj5lKaho
How to Sell on Amazon FBA for BeginnersStep by Step
What is Amazon FBA?
FBA means fulfillment by Amazon. Which simply refers that product of individuals are stored in Amazon
fulfillment centers then they pick it, pack it and ship it to customers with its customer services. FBA also helps
in scaling businesses so that we can reach our customers more easily and rapidly.
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What is Private Label? PL
Private label is all about finding those products which has the high sales but with low numbers of review on it.
Furthermore it refers to product’s labeling by upgrading its presentation and existing product’s originality
through the creation of our own brand with some uniqueness.
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0:00 What This Video Will Cover
1:05 The 4 Amazon Business Models
2:02 What is Amazon FBA?
2:56 STEP 1: How to Find Products to Sell on Amazon (8)
3:49 Jungle Scout Product Database
4:52 Jungle Scout Chrome Extension
5:21 6 Criteria of a Good Product on Amazon
5:37 High Demand
6:15 Low Competition
6:58 Profitability
7:29 2 Main Costs That Affect Profitability
8:55 How to Calculate ROI
9:38 Jungle Scout FBA Profit Calculator
10:28 Improvement Potential
12:20 Legal & Liability Issues
14:36 Ease to Sell
15:32 Amazon Product Research Strategies
17:53 Key Takeaways

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19:15 STEP 2: How to Find Amazon Suppliers (14)
19:58 Jungle Scout Supplier Database
21:22 4 Step Process to Sourcing a Product
21:53 Create a List of 5-10 Suppliers
22:16 Send an Initial Contact Email
22:43 Contact Email Template
23:46 Free on Board (FOB) vs Ex Works (EXW)
24:32 Narrow Down Your List of Suppliers
24:37 Jungle Scout Supplier Tracker
25:04 4 Qualities of a Good Supplier
28:09 Order & Evaluate Product Samples
29:15 Key Takeaways
30:15 STEP 3: How to Pick What to Sell on Amazon(19)
30:46 Jungle Scout Product Tracker
31:28 Compare Different FBA Product Ideas
32:23 STEP 4: How to Set Up Your Amazon Business(21)
32:53 Choosing a Brand Name for Amazon
33:28 Setting Up an LLC
34:31 How to Create Your Amazon Seller Central Account

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35:28 Individual vs Professional Account
38:59 Amazon Brand Registry Program
40:18 Key Takeaways
41:03 STEP 5: Amazon FBA Packaging, Labels & Barcodes(25)
41:15 Purchasing Amazon UPC Barcodes
41:58 Packaging Requirements for Amazon FBA
42:44 Amazon UPC vs FNSKU Barcodes
43:14 How to Design FBA Product Packaging
44:33 Key Takeaways
45:14 STEP 6: How to Place Your First Order with Supplier(28)
45:32 Price Negotiation Tips
46:26 How to Create a Purchase Order
46:30 Purchase Order Template
47:03 Amazon FBA Product Inspections
48:31 Key Takeaways
49:16 STEP 7: How to Ship Your Products into Amazon(30)
49:30 Air vs. Sea Shipping for Amazon
50:16 How to Use Freights to Hire a Freight Forwarder
51:38 FCL vs. LCL Shipping

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52:50 How to Create a Shipping Plan in Seller Central
59:22 Key Takeaways
1:00:17 STEP 8: How to Create Your Amazon Listing(33)
1:01:02 Amazon Keyword Research Tips
1:02:41 How to Create A Product Listing on Amazon
1:04:55 Draft Your Listing’s Title
1:05:50 Draft Your Listing’s Bullet Points
1:06:59 Draft Your Listing’s Product Description
1:07:14 Create A+ Content on Amazon
1:07:50 Amazon Product Image Requirements
1:09:56 Key Takeaways
1:10:39 STEP 9: How to Launch Your Product on Amazon(39)
1:11:09 3 SEO Factors That Affect Search Ranking on
Amazon
1:12:20 Amazon FBA Pricing Strategy
1:13:56 Using Profit Calculator to Strategize Launch
Price
1:14:17 2 Best Amazon Product Launch Strategies
1:14:31 Creating Coupons on Amazon

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1:15:21 Creating Amazon PPC Ads
1:15:34 More Strategies for Getting Sales on Amazon
1:17:05 STEP 10: How to Get Product Reviews on Amazon(46)
1:18:18 Jungle Scout Review Automation
1:18:48 Amazon Vine Program
1:20:45 STEP 11: Amazon PPC Advertising Strategies(47)
1:21:31 Sponsored Product Ads
1:21:54 Automatic vs Manual Campaigns
1:22:35 How to Create an Automatic Campaign
1:23:21 Amazon Campaign Bidding Strategies
1:24:29 How to Create a Manual Campaign

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STEP 1: How to Find Products to Sell on Amazon
 Jungle Scout Product Database
Products are based on data. Jungle scout is the research tool for beginners for products that can help to
find products through its present data on jungle scout. But for that first you should select market place
where you want to drop your product. USA is the best place due to known as the biggest market place in
all over world. Data on which we should focus on are: reviews, rating, sales and price strategies.
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 Jungle Scout Chrome Extension
Jungle scout chrome extension is basically a browser to have and evaluation of new opportunities,
products forecast as well as for requesting reviews through the extension for Amazon.
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 6 Criteria of a Good Product on Amazon
Very first thing is to list 10 to 15 product ideas on paper which you have already been thinking about.
There are 6 criteria’s based on high demand, low-competitions, profitability, and improvement potential,
no legal issues and easy to sell.
 High Demand
We can recognize the high demand through data. A product that indicates 300 three hundred or more
than that units per month and 10 (ten) or more than 10 sales per day is probably high on demand.
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Low Competition
Competitions of any product can recognize through the no. of reviews. If according to reviews revenue is
nearby 3000 or less it is more chances of low competition with high demand. And a new innovation in
same product could be a good chance to grow your sales faster.
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 Profitability
For profitability in database we can put minimum to maximum price for reviews just like 20$ to 70$ lower
than 20$ would not be favorable even 70+ dollar would not get good sales margin. So 20 to 70$ are
considerable prices for profitability margin.
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 2 Main Costs That Affect Profitability
The cost that affects profitability, One is landed cost another one is Amazon fees landed cost is mixture of
two that is product cost and shipping cost whereas, Amazon fees includes long term storage charges, FBA
fees and referral fees (15%).
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 How to Calculate ROI
First of all the main aim or target is to have at least 100% return on investment. While calculation of ROI
three thing are main,one third (1/3) portion is of landed cost, other 1/3 is of Amazon fees and last profit
portion. Easiest way to calculate ROI is to use the jungle scout FBA profit calculator.
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 Improvement Potential
Again for improvement potential we will go back to data base and see the star ratings from 1-5. Then
product with 3 stars would be chosen and will pick to apply more improvement on those product because
only those product are able to get improved which will leads to good sale margins. Improvement could be
done by color, size, functioning and unique specification.
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 Legal & Liability Issues
Legal and liability issues refer to the different things like patent and pattern of your product should not be
same from any other seller. On other side liability matters through copyright, trademark and flammable
hustle products which can cause liability issues in future on Amazon and it could restrict you on Amazon to
sell products. Your product should be handy and lighter that could not break easily while shipping.

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Ease to Sell
Choosing those products that are easy to sell is good choice. It must be high demand but low competition
and through that we can made good money.
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 Amazon Product Research Strategies
The strategy is to select only top 10 products with its reviews. If they has 500 or less reviews then select a
product because it will be good selection.
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 Key Takeaways
 Use research tools always such as product database.
 6 criteria must be in your mind.
 Use proper calculator to estimate.
 Use your best judgment and go with any one or two criteria among 6 of them.

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STEP 2: How to Find Amazon Suppliers
 Jungle Scout Supplier Database
No need to go some other place to find suppliers or to meet them personally the best source is Ali Baba.
Jungle scout supplier database helps in verifying suppliers through getting free information there of all
shipments. It will also describes the total size or no. of shipments sent to other buyers successful which
shows authenticity of supplier, through supplier’s experience it can also easily determine their information
about their work. You can also directly type company/supply name with their particular supplied products
for a to z information so this way jungle scout supplier database is used to get information with
authenticity.
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 4 Step Process to Sourcing a Product
Mainly the four steps for process to sourcing
product are:
1. Create shortlist of 5 to 10 suppliers.
2. Send an initial email.
3. Vet supplier responses (to find top 3).
4. Order samples (evaluate quality).

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 Create a List of 5-10 Suppliers
After creation of a list of 5 to 10 supplier go to Ali Baba, click on product and go to those product which
has low cost with proper suppliers contact. After that, open their shipping history graph to check their
records with proper year and month.
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 Send an Initial Contact Email
From the list of 5 to 10 suppliers that you created now it’s time to contact them via email. This email will
further guide you about your product details as well as direct communication with supplier.
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 Contact Email Template
Very first introduce yourself in email, now ask some questions as your query and tell them that you are
interested in placing 300 or 500 units, as well as attach picture of your product clearly with require picture
specifications.Also ask some important questions that are:
1. What is the product lead time?
2. Does your price include packaging?
3. How much will a sample cost?
4. Minimum order quantity?

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Hello. My name is [FULL NAME] and I'm the Purchasing Manager for [COMPANY NAME]. We are looking to have a
product, similar to the following manufactured: [AMAZON LISTING LINK] (with alterations) for the US market. See
attached photos. Our primary sales channels will be through online marketplaces. We estimate up to 10,000 pcs.
as the annual purchase volume after a trial order of 500-1000 pieces and a sample evaluation.
Specifications:
-[DIMENSIONS]
-[CUSTOMER RESEARCH INNOVATION DETAILS]
-The following accessories would be included in the packaging (if you can manufacture them): [LINK TO LISTING IF
THERE ARE OTHER ACCESSORIES YOU ARE CONSIDERING]
We're currently interviewing new suppliers and I have a few questions:
1) Are you a manufacturer or a trading company? If you are a manufacturer are you able to create models
similar to the Amazon listing referenced above and the attached photos?
2) What is your best price for this product and please provide an FOB Quotation for the initial trial order of
500 pieces?
3) What is your lead time for sample and trial order?
4) What is the sample cost with shipping by express mail to [YOUR ADDRESS].
5) Furthermore, we will be paying for the initial sample via PayPal, could you please provide us your PayPal
information?
6) What kind of packaging comes with this product? Does your price include customizing this packaging?
7) Does the price you quoted include adding our logo to the product? If not, what does that cost?
8) What is your preferred method of communication?
[CONTINUE ADDING ANY ADDITIONAL QUESTIONS
YOU MAY HAVE]
We look forward to building our business with you.
Sincerely,
[YOUR NAME]
Purchasing Manager. [COMPANY NAME]

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 Free on Board (FOB) vs Ex Works (EXW)
Free on board (FOB) refers to the responsibilities and cost in to the middle whereas, Ex works leave all the
duties and responsibility of cost and risk bearing on buyer only. And EXW is more cheaper than FOB but
most of the time FOB is preferable on Amazon. Either its FOB or EXW in both international trade there is
involvement of freight forwarders and who work as logistics
 Narrow Down Your List of Suppliers
Now only list down top 3 suppliers out of 10, you can easily track them through jungle scout supplier
tracker._________________________________________________________________________________
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Jungle Scout Supplier Tracker
Through this supplier tracker we can track but also we can determine and get to know about sample cost
and shipping cost too easily.
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 4 Qualities of a Good Supplier
1) First quality is high quality product. On Amazon people go with the reviews to buy anything so
good reviews matter a lot plus, supplier region matters too.
2) Quality 2 is experience. Because suppliers experience is core factor to us and it can be known
through supplier database.
3) Third quality is communication, supplier must capable of communicate properly there should
not be gap in communication from your or supplier’s side.
4) Last quality is price which should be according to market price or lesser. Because it could affect
your profit margins.
 Order & Evaluate Product Samples
Order and test the product with personal use because evaluation is mandatory rule to check product’s
quality. It will ensures your and customer’s satisfaction for future.
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Key Takeaways
 To find suppliers always use Ali Baba and suppliers’ database.
 Send initial contact email to suppliers of your top ten listed.
 Later on, choose any top 3 suppliers.
 Samples should be order from different suppliers for testing. According to price, communication,
quality and experience of supplier chose your product and supplier.

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STEP 3: How to Pick What to Sell on Amazon
 Jungle Scout Product Tracker
Demand, competition and profitability could be use to choose what to sell on Amazon and you can also
use jungle scout product tracker by typing your specified product and see its sales over the 2 or 3 weeks
from top 10 product ideas.
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 Compare Different FBA Product Ideas
To compare different product idea just remember 6 criteria of good product. And then go to product
tracker on jungle scout again now see each product’s demand, low competition, high profitability and
other 3 criteria and compare it which is the better product idea for you.
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STEP 4: How to Set Up Your Amazon Business
 Choosing a Brand Name for Amazon
Name of your product for Amazon should be generic and simple. But if hitting particular market important
to you then go with some specific such as Eva’s spatula store or Eva’s store dog product like choose
particular name according to your product whereas, if you are not hitting particularly any product category
the name it generally like jungle creations etc.
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 Setting Up an LLC
There are 3 main benefits of setting up an LLC. First benefit is that it won not affect your taxes too much
nor it is particularly expensive, second benefit is that LLC creates separation between you and your
business, last one that an individual would be able to separate their business account and credit card.
It does not matter to keep name of your LLC but you must set it up because this is the procedure to setting
up your Amazon business.

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 How to Create Your Amazon Seller Central Account
It is very easier to create Amazon seller central account. Very first step is to go to services.amazon.com
and sign up with further details which is requires starting tour account.
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 Individual vs Professional Account
You are two option either individual or professional account on Amazon totally up to you. As individual
account free but charge 0.99$ on each sale as well there is not all the categories are available on individual
account whereas, professional account cost you 40$ per month with any free category sells as well as you
are access for Amazon advertising console. According to the selection of account enter further information
as required._________________________________________________________________________

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 Amazon Brand Registry Program
Brand registry program involves listing control, additional functionality and additional protection with in all
products registered brands. To sign up you must have registered trademark but it takes some time so to
speed-up this process we can take Amazon IP accelerator because Amazon registry is the requirement to
sell on Amazon as well as there are lots and load of benefits to have brand registry.
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 Key Takeaways
 Choose simple and generic brand name.
 Create LLC for your business.
 Sign up for seller central account on Amazon.
 Consider all pros and cons of individual and professional both selling accounts.

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STEP 5: Amazon FBA Packaging, Labels & Barcodes
 Purchasing Amazon UPC Barcodes
These UPC barcodes are seen on every pack or box and the best source to purchase these barcodes are
GS1 because they sell barcodes really, cheap in price. To sign-up go to GS1.org and create your account to
buy UPC barcodes.
 Packaging Requirements for Amazon FBA
There are 2 main packaging requirements for Amazon FBA. First one must include country of origin;
another requirement is you must have FNSKU barcodes.
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 Amazon UPC vs FNSKU Barcodes
To order or create a listing only UPC barcodes requires and once you order to create listing there is only
FNSKU barcodes needs to place it on product packaging.
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 How to Design FBA Product Packaging
Initially ask your factory that what they really do typically for this type of product?
Also consider that what actually your customer is expecting. As well as also there are some packaging extra
are: put your business card inside packaging or kind of feedback as small card mentions product review,
their email address or other product in catalogue. Of you want to make own product packaging you can
design it by the help of up work and other sites, like Canvas.com.
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 Key Takeaways
 Purchase required UPC barcodes from GS1.org.
 Use it to create rough draft of your listing.
 Packaging must include country of origin with FNSKU barcodes.
 Ask your supplier about their packaging design with pricing.
 If you are designing own packaging style make sure the use of several tools on Canvas.

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STEP 6: How to Place Your First Order with Supplier
 Price Negotiation Tips
This process take place before you decides the final supplier so here are some tips.
Tips 1: You must have more than one supplier to work with.
Tips 2: Determine what max price you can pay and if not satisfied just walk away.
Tips 3: Also determine how much units need to order to get cheaper possible price.
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How to Create a Purchase Order.
It is easy to order by clicking on the supplier tracker and start trading your order.
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 Purchase Order Template
Template order are based on two choices. First typical payment term is to pay 30% upfront and
rest 70% after order ships.Second payment term is 50% upfront and rest 50%
payment after ships.
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 Amazon FBA Product Inspections
Amazon FBA product inspection is also necessary and the alternative of this process is to work through
third parties or freight forwarders because they will also take care of timely transactions of payment. You
can also see product through video call and do inspection easily.
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 Key Takeaways
 Negotiate the price with supplier to
figure out how maximum you can pay.
 Create purchase order with template
on supplier tracker.
 Run an inspection for quality
assurance.

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STEP 7: How to Ship Your Products into Amazon
 Air vs Sea Shipping for Amazon
Sea shipping is most common and cheaper than air shipping as. It cost approx $1 per kilo and it takes
about a month to arrive your product.
Air shipping is much more expensive as it cost approx 5 Dollar per kilo but it also only takes 5 to 10 days to
arrive your product.
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 How to Use Freights to Hire a Freight Forwarder
Because freight forwarders have knowledge of shipping terms, customs, packaging and duties we need to hire
them. Freightos.com is the place to hire them, for that first select your origin country now enter your
destination country and enter address where to ship exactly through Amazon address finder on freightos.com.
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 FCL vs LCL Shipping
FCL is full container load and LCL is loose or less than container load. FCL is used when you book whole
container whereas, LCL is for loose products in lesser quantity.
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 How to Create a Shipping Plan in Seller Central
For this you first go to inventory and then go to manage FBA shipments where you will see the address of your
forwarder next select your origin and destination. Now press your product and packaging details there then
select individual or case box and further enter all details provided by the freight forwarder.
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Key Takeaways
Use freight forwarding company.
Use sea shipping.
Create shipping plan in seller central.
Do not be stressed.

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STEP 8: How to Create Your Amazon Listing
 Amazon Keyword Research Tips
Amazon key word research is the essential step to do. First tip to do this is to use keyword scout to search for
your most relevant keyword. Second tip is to search for top competitors and also copy ASIN into scout. ASIN is
unique identifier which is given to each product by Amazon.
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Keyword Research:
30 Days Search Volume:

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ASIN(Amazon Standard Identification
Number)
 How to Create A Product Listing on Amazon
Just click on catalog and add products. Now scroll down and search your desired product, and now there is
product ID name and brand then on next page set any variations if you may have it. You will reference you
seller SKU to make it easier to identify.
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 Draft Your Listing’s Title
Listing could help you in avoiding duplication of keywords. Listing title includes flows and legible, also top
relevant keywords, list title which is easy to readable by customers. For this you have tip that use many
characters as you are allowed and other listing components
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 Draft Your Listing’s Bullet Points
It is must to inform customers about top features of your product with this also include rest of your highly
searched keywords. You must have 80 to 500 max feature characters for bullet points if not you can go and
check out competitor’s listing.
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 Draft Your Listing’s Product Description
Here you usually use some additional keywords because this is read by your customers. In this section you can
discuss anything or any good feature of your brand.

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 Create A+ Content on Amazon
You can find this A+ content on seller account. In this section you try to make your product more superior
through attractive pictures and information. Amazon has different templates to make your content A+ layout.
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 Amazon Product Image Requirements
(Main, Life Style, Info Graphics, Videos)
You have two options to getting your products image either hire a professional or take them by yourself.
Some product image requirement are: picture should be clear with plain white background without having any
logos or watermarks on it, 85% of image taken up by product and only text that part of product. Last but not
least use 2000x2000 pixels with 7 to 9 pictures.
 Key Takeaways
 Research the keywords to include
in listing.
 Create listing by adding your
product to Amazon.
 Add keywords to title, bullet
points and description.
 A+ Content should be creating.
 Upload and click high quality
images of product.

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STEP 9: How to Launch Your Product on Amazon
 3 SEO Factors That Affect Search Ranking on Amazon
There are some factors that affect search ranking:
1. Keeping your product consistently in stock.
2. Relevance also matters as for keywords and elements.
3. Customer success which refers that how shopper is interacting with your product.

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 Amazon FBA Pricing Strategy
The best way for FBA pricing strategy is that if competitor’s price is near 22 to 25$ per product then you fix
your pricing strategy from $19 to $21. And keep eye on competitor’s price because your strategy should rely
less than their product’s price.
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 Using Profit Calculator to Strategize Launch Price
Open the chrome extension then click on net column from here now enter your total landed cost which will
include manufacturing, shipping and anything else per unit adjust selling price until you find either your break
even number or a number that allows you to make small profit.

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 2 Best Amazon Product Launch Strategies
First strategy is to promote your product through the usage of coupons and another strategy is to use
Amazon’s advertisement platform to further accelerate your sales.
 Creating Coupons on Amazon
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 Creating Amazon PPC Ads
To create Amazon PPC advertisement you have to run paid traffic advertisement by paying it to Amazon which
is run on Amazon site as PPC advertisement.
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 More Strategies for Getting Sales on Amazon
Ask your family and friends to buy your product, another way to getting sales is to create pages on Facebook
and Instagram, also ask social media influencers to promote your product at last you can drive paid traffic to
your product too.
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Key Takeaways
 Keep eye on 3 factors that affects search ranking.
 Keep product in stock always.
 Product relevance and customer success is also important.
 You must have competitive price point and a good no. of reviews.
 Also use profit calculator to determine an initial launch price coupons and PPC.
 Additional marketing campaigns to drive more traffic to your product’s listing.

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STEP 10: How to Get Product Reviews on Amazon
 Jungle Scout Review Automation
The best way to get reviews is to request a review button from your customers. You can easily send review
request to your customers for every order placed in the last 30 days. Amazon also designed the review
automation as average time per review request based on only 16 seconds and this is the easiest way for jungle
scout review automation in every 24 hours. And only you have to go to review automation and switch on the
option for that.
 Amazon Vine Program. Enroll your product to Amazon vine program. It will see under
advertising and then by clicking essentially how this work is that reviewers that are people so Amazon
thinks leave great reviews and they can request product.
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Key Takeaways
Enable review automation inside of jungle
scout.
Review automation is 100% Amazon terms of
service complaint.
Enroll your product in the Amazon vine
program.

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STEP 11: Amazon PPC Advertising Strategies
 Sponsored Product Ads. Sponsored product advertisements are appears on the top and
bottom of the research results page as well as in the product’s listings as with all types of PPC you are
only charged when someone clicks on your ads.There are two types of sponsored product campaigns
that are automatic and manual.
 Automatic vs Manual Campaigns
Automatic campaigns are easier to setup rather than manual campaigns and that’s why automatic campaign is
the best place to start.Manual campaigns take little more time to setup because in this you have to select
keyword that you want to target, but in automatic campaign Amazon bids on your keyword.

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 How to Create an Automatic Campaign
First from seller central account click on advertising then on campaign manager then next click on create a
campaign start by giving your campaign a name for now we will just call the automatic targeting. Now under
portfolio select your product or create new portfolio and name it with product with setting an end date if you
want as well as set your daily budget.

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 Amazon Campaign Bidding Strategies
Campaign bidding strategy for automation campaigns is dynamic bids up and down a fixed bid refers to exact
amount that you want to pay for each bit and it will never go higher or lower than what you set it in contract
dynamic bids up and down means Amazon will adjust bid higher if you have good chance of getting sale or
they will just down if you have poor chance of getting a sale.
Dynamic bid down mean that they will only adjust it down and not up. Now create an ad group and select
product you want to advertise with selection of default bid, also setup negative keyword targeting but this is
an optional step. At last click on launch campaign.

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 How to Create a Manual Campaign
Creation of manual campaign is also as similar as automatic campaign process. However you will instead
entering own keywords for this copying over the same keywords found it earlier doing keyword research.

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 Key Takeaways
 Create automatic campaign for each of your ASIN’s.
 Identify keywords with most sale and profit margins.
 Create list to setup manual campaign.
 You can also test new campaigns for control over bids.

AMAZON FBA PL Assignment By Dr. Naveed

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