AmCham - Web Analytics: Do It Yourself
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The document provides guidance on improving user experience and web design through various methods such as website visit recording, click tracking, eye tracking, A/B testing, and sketching. It mentions specific tools for each method and emphasizes the importance of usability testing. The authors are Michal Blažej and Ondřej Prostředník, partners at LB Studio.
AmCham - Web Analytics: Do It Yourself
- 1. Web Analyics Do It Yourself web: www.lbstudio.sk tel: +421 948 CALL LB Lighting Beetle User Experience & Webdesign // +421 948 CALL LB // www.lbstudio.sk
- 2. Kto sme Michal Blažej Partner & Business Development Ondrej Prostredník Partner & Design Lead
- 4. How to craft a beautiful user experience. Analyze Sketch Deploy iterate
- 5. 1 Record website visits to help you get rid of user confusion
- 7. ClickTracking - ClickTale.com tools - MouseFlow.com
- 8. 2 Is eye-tracking worth the money?
- 10. Affordable - Gazehawk eyetracking tools
- 11. 3 Identify correct design approaches with A/B testing
- 13. 34% difference
- 14. A/B testing tools - Optimizely
- 15. 4 Sketching: a fine way to work out your ideas
- 18. Sketching tools - Balsamiq mockups - Pen & Paper - Whiteboard - OmniGraffle - HTML
- 19. How to: Proof of concept for your design ideas
- 21. Proofing tools - VerifyApp - Notable - Paper mockups
- 22. 6 Don't guess, test! And test again.
- 25. Usability testing - Silverback tools - Morae - Paper mockups - Usertesting.com
- 26. Thank you for your attention. Questions?