Google Whitepaper - Project Border
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This white paper proposes a solution called "Project Border" that allows users to search across predefined sets of websites (borders) instead of all websites. Users could create borders comprising specific websites they trust in a given domain. They could then search keywords within those borders to quickly get focused, high-quality results. This would provide faster, more accurate searches tailored to individual interests and information needs. The paper outlines advantages like reduced spam and incentivized quality content across supported domains and websites. It also envisions future applications of this concept for technologies like Google Glass and planetary exploration.
Google Whitepaper - Project Border
- 1. White Paper: Search Multiple Websites at once AMIT VITHAL RAMPURKAR User Experience Professional email: rampurkar.amit@gmail.com
- 2. 2 Google Search Overview • Started by Larry Page and Sergey Brin in January 1998 as a research project originally nicknamed as ‘BackRub’. • Search engine Market share as of March 2013: 67.1% (Source: comScore Explicit Core Search Share Report). • Introduced a fast paced learning culture by helping users find what they want; quickly! • Larry Page once described the ‘perfect search engine’ as something that ‘understands exactly what you mean and gives you back exactly what you want’.
- 3. 3 Size of Google Search! • The World Wide Web is increasing at an enormous rate. • The number of webpages crawled by Google Index increased from 35 billion to 47 billion (estimated) in the past 2 years. Source: http://www.worldwidewebsize.com/
- 4. 4 Problem Statement • Getting the right search results is becoming more important as users are getting more focused on the quality of results shown than the quantity. • If the user is not able to find his results, he will simply change his keywords rather than continue to scroll through the search results. Source: Slingshot SEO Study (July-2012)
- 5. 5 Problem Statement • A search for ‘celebrity news’ returns about 1,220,000,000 results in 0.33 seconds. • There is no doubt that the search time for Google is the fastest out there, but in reality, are we going to see that many pages!
- 6. 6 Problem Statement • The Page Rank system works brilliantly by ranking all of the web-pages for specific keywords but, the search results are enormous for very commonly used keywords and the user doesn’t have any control on what he would like to see first. • The user is more dependent on the content providers to provide him with better content for his search query. • The search results are always across multiple domains and there is no simple way to search across a specific domain such as design, finance, technology, etc.
- 7. 7 Sample Scenario • Consider, I am a follower of www.justjared.com • This website shows up on Page 2 for the keywords ‘Celebrity News’. • For me, the search results are a little irrelevant as it doesn’t show me the websites where I usually look for content / news.
- 8. 8 Sample Scenario • Due to increase in use of mobile technology, the users are looking for more accurate and focused search results; since there is limited real estate available on mobile devices such as smartphones, tablets, etc. • As seen here, only 2 results show-up for a search using Google Search (as viewed on Samsung Galaxy S2 Chrome browser ver. 26.0.1410.58). • There is no easy way to filter the search results as per the user’s liking.
- 9. 9 Solution • A system which can provide the users to select and search through the websites that he wants. • The user can then select his own set of websites and only look for results from those websites; which he trusts the content from. • If the user is still not sure what he is looking for, he always has the option to simply use the Global Google Search to crawl through everything that Google has to offer.
- 10. 10 Solutions by Google! • Google provides a Keyword based approach to search through multiple websites. • Every time I have to search through multiple websites, I have to input my search string in the format as shown.
- 11. 11 Solutions by Google! • A good example where Google applies the concept of returning domain specific search results is ‘Google News’. • The results span through multiple websites looking only for news related articles. • But still, I rely on Google to select the website domains.
- 12. 12 • I had like to call this solution as: ‘Project Border’ which simply implies creating Borders across the search results OR defining the limits for your search area. • The user can create a Border which is nothing but a group of websites very specific to his search domain. • He can then use his Borders to search for his queries only with the limits / websites decided by the user himself. Solution Proposal
- 13. 13 Sample Scenario • I want to search for a new startup called ‘AmitVerse’ only on the following websites, which I trust: Techcrunch, Engadget, Gizmodo • I will create a Border called ‘Technology’, add the above websites in this border and while searching, will simply type: AmitVerse border:Technology • The above string will show me results for AmitVerse only from the selected websites, viz. Techcrunch, Engadget and Gizmodo.
- 14. 14 Sample Scenario (conti…) • Using Google Search, users can add single or multiple website domains to their saved Borders. • This will save the users from typing long strings in the search box every time they want to search multiple websites at once.
- 15. 15 Border Add-ons • The user can save his Borders by linking them with his Google account. • The user can use his Borders anywhere, as long as he is signed-in to his Google account. Alternatively, he can also save Borders them on his local machine with the help of an extension with the Google Chrome Browser which would then only be available on the machine where he saves them.
- 16. 16 Visual Aid Google Border = Sky Borders of Amit = Cloud One cloud = One user Border of Technology, Finance and Design = Individual Vapors • As our sky has infinite number of clouds, Google Border can have infinite number of users. • As a cloud can have infinite Vapors, each Google User can have infinite Borders.
- 17. 17 Border Community • Google can provide suggestions, references on which sites to include by having a preset collection of Borders. • Within the community, users can: Share Borders Rate Borders Write Reviews for Borders Help create a Open Border Market!
- 18. 18 Advantages of Google Border • Focused search would reduce the time required to search a high quality result. • Provide instant and accurate search results, in a fast-paced environment where time is of utmost importance. • Reduced number of SPAM hits! – As a Border can only contain the websites selected by the user.
- 19. 19 Advantages of Google Border • Would force the website owners / creators to improve their content so that they can be included in the highest rated Borders for that particular domain – User Wins! • Would help engage the users more in using Google as their primary source of search engine for any of their needs – Google Wins!
- 20. 20 To the future – Project Glass • I see Project Glass by Google as the biggest technological advancement that would be made available to the public after Star Wars! • Wearing these glasses, users would be looking for more faster / accurate results while driving, walking their dogs, relaxing on their couch, etc. • Combining Project Border with Google Search, users can search for more focused and specific results in a blink!
- 21. 21 • Planetary Resources, the way I see it, is the most ambitious project ever! • In the not so distant future, users on Earth would be looking for accurate information about many asteroids. • Combining Project Border with Google Search, would help users search seamlessly for a group of asteroids / planets / stars and probably even Galaxies; all in a blink! To the future– Planetary Resources
- 22. 22 A feature that groups well, can be the future that serves well, and can be the culture that grows well! Based on the Borders concept, many more concepts can be derived… This is just the beginning!
- 23. Thank-you for viewing my White Paper Amit Vithal Rampurkar email: rampurkar.amit@gmail.com