Search Engine Optimization - Aykut Aslantaş
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SEO (search engine optimization) involves optimizing websites and webpages to appear high in search engine results. It includes ensuring websites are indexed by search engine bots and that all content pages are visible. SEO brings together marketing and strategy - while original, optimized content is important, performance means little without good marketing and a solid strategy. Key factors search engines consider include page rank, backlinks, meta tags, and keyword optimization.
Search Engine Optimization - Aykut Aslantaş
- 2. What is SEO? * It is the transactions implemented on your sites or pages in order to ensure that your sites or pages will be found and indexed by “Search Engines” (That the contents of your site will be seen by Google bots and all content pages will be shown) and be on the higher positions in terms of word and page in Search Engine Results Pages(SERP). * In 1994, one of the Web search engines, World Wide Web Worm could index the 110 thousands Web pages and documents. SEO = Marketing + “Strategy” Search engine optimization actually brings marketing with strategy. In terms of the content, apart from that the data is original and all compatible arrangements are made, performance has no value without a good marketing and before that having a good strategy. There is nothing to do but to wait organically (that the site’s being on a higher position by itself). “To open a shop is easy, to keep it open is an art.” Chinese Proverb Search Engines Search engine means the web sites in which nearly all web sites are listed, which is categorized, and which make us access the information through the shortest and fast way. There are hundreds of, even thousands of search engines on the internet. Some of them list the web sites of their own area and some of them serve in local areas. Some of them list any web sites in the world. In order to minimize the search criteria, when we write any word in command-line in search engines (the boxes which have buttons such as Search, Find It, Get It nearby), this search engine lists every document which includes this word. But, in these documents many documents which we do not need are listed so we start to have difficulties in finding the one which we need. For instance, if we write web in one of these search engines, there open hundred thousand pages. On the other hand, when we write “web page” to search, there open millions of pages this time because it lists the documents existing both web and page. In fact, for this , as it is everywhere on the internet, there are search parameters which provide convenience. Through these parameters we can access the documents we are searching for. Search engines consists of 3 main parts 1) Spider : First of them is the programs named “spider, bot, ant” etc.. These programs search the internet, determine the pages and save them in their own databases. 2) Database : The copy of every page visited by spider is hidden here. The changes which you made in your page do not exist in search engines until spider visits again. When a search is made, your page is evaluated and lined up according to the last form in the database. Therefore users may encounter the dead links or very different contents. You can see the form of page saved as “read from cache” order in Google.com in the database of Google.
- 3. 3) Sequence mechanism : The third part is the sequence mechanism. It tries to sequence the pages in the most appropriate way according to the search which the user made. These parts operate differently in every search engine. In some of them, it can be a problem if you use frame and image map in your page. And some of them do not save the sub tags in the database. Search Engines Market Share The Most Visited Websites * Facebook * Google Turkey * Google * YouTube * Windows Live * Mynet * Milliyet * Sahibinden * Hurriyet * Msn * Blogger * Ekolay * R10.net By looking at the list above, we can see that the users of Turkey prefer mostly sharing on social networks. The 6th web site is, one of the information sources and having a radical structure, Mynet. The result we deduce is that if it changes its algorithm structure, it is not difficult at all to make the search on www.google.com.tr as the way we want. Because the further the information which should be accessed, the sooner the legal search give results. Which features should the web sites have? * Searched information should be accessible to the visitors * A clear hierarchy and a site consisting text links should be established * There should be a site map including links showing important parts of your site for your visitors * You should think about the words written by visitors to find your pages and be sure that your site includes these words. * You should try to use text instead of images to show important names, content or links. Because Google scanner does not recognise the texts existing in images. * If you need images to show the text content, you should think about to use <sub= “”> tag to add some explanatory words. Google = WM + Ability + ? * There is a key word in Google for every site of yours. The key word of Google is hidden in “?”
- 4. *?= “Search Engine Optimization” 1. Page Rank 2. Indexing 3. Meta Tag 4. Backlink 5. Alexa 6. Article and Comment 7. Current Content 8. Domain Features . . There are other 34 titles which we could not mention. The most important ones are the 8 articles above. While these situations are reviewed if there is a system appropriate for the algorithms, this makes you gain + points. And if the data entry is made on this system systematically and in terms of the content, the system bots will recognise you because this infrastructure is well-supported. So what are these algorithms which we mention? Shortly, let us mention the names of them. Google Algorithm 1. Trustrank 2. Mozrank 3. Hilltop 4. Orion 5. Caffeine 6. Farmer 7. Panda Optimization Terms * Pagerank = Rank values assigned to 1-10 pages * Index = The sites in which the sites are listed according to the content.(Dmoz.org) * Meta Tag = It presents information about the site and the content of it to the search engines. * Backlink = The links which the other sites give to you. * Alexa = The site which gives information about the web traffic (visitors).
- 5. 1. Microformats 2. Orion Algorithm 3. Trustrank Algorithm 4. Adsense Bot 5. FreshBot 6. DeepCrawl 7. Google Dance 8. Google Bomb 9. Canonical 10. White-hat 11. Blackhat Google Webmaster Tools We became a Web Master, we have the ability and we solved what “?” means, so how will we start to operate in this sector? * FTP server software to make you get in touch with your website (Filezilla, CuteFtp, SmartFtp, FlashFxp etc.) * SEO Analyse Programs * Google WM Tools (Adsense, Adwords, Analytics, Apps) SEO Analyse Programs * Backlink Controller * URL Directing Controller * Pagerank Controller (Pagerank 1-10) * Google Ban Controller * Index Controller * Collective Indexing Measurer * Indexing Controller * Key Word Intensity Measurer * Key Word Adviser
- 6. * Link Popularity (Search Criteria) * Spider Image * Search Engine Position (Competition) * Search Results Preview * Cloaking Controller (Individual visitor) One of the important articles in this analyse is the Backlink. Shortly, let us mention about this. BACKLINK The One Above > The One Below Test Word On the condition that all the other circumstances are equal, when the results are evaluated, it is seen that; The highest sequence is in A The next one is in B And the last sequence is in C Because of this reason, the link on the highest is always is the most valuable one. External Link > Internal Link Link going to B More valuable Link going to A Less valuable Search engines, generally, cares about what the other people say about you more than what you say about yourself. Within this principle when external links and internal links are compared, the external links become more valuable than the internal ones. How much contradictious it may seem to the PageRank system, it is the system valid today. New Link Already Existing Link (First Link from xzt.com to tyv.com) High Domain Diversity = Success
- 7. The search engines attach importance to the link diversity coming from the external sites. As you may see in the schema above, because the link has been given from gzd.com to tyv.com beforehand, the links which will be given will not be as valuable as the one directing from xzt.com to tyv.com. So, you should prefer alternative sites which you will have new links instead of the sites from which you have links beforehand. Bilkent University Personal Website Here You Are SEO Technics Backlink Packs Authorized Site After a Link After 2 Links After 3 Links After 4 Links Sites close to authorized sites > Independent other sites Patent applications demonstrate that websites receiving links from authorized sites or related ones are rewarded within the algorithm named Trustrank. We recommend you to receive links from not only the authorized sites but also the other close sites. Top of the page Left Side Bar Original Page Contents Right Side Bar Footer Links in the Content > Links out of the Content Search engines have been dealing with segmental analysis of the sites and eye movements on the page of the users for years. Nowadays, the detection technology for the content of search engines is quite common. In this example the most valuable link is 1 and it is most important than the areas known as footer and sidebar. Update and qualified links spread quickly Technically it can be on a higher position than its competitor. Qualified links received in a short time are affective Contrary to general belief, receiving a lot of links from the qualified sites contributes significantly. This situation demonstrates that related site is trend on search engines. This is not valid for all of the sites, links received from authorized sites in the field contribute significantly. Advertorial services and PR Agencies serve in this field.