Amjad bhatti.ppt
- 1. TOURISM AS ECONOMIC FORCE MULTIPLIER
- 2. AIM TO HIGHLIGHT THE ECONOMICAL POTENTIAL OF TOURISM INDUSTRY OF PAKISTAN
- 3. SEQUENCE Introduction Aim Pakistan tourism industry and its activities Statistics of tourists coming to Pakistan Factors affecting tourism industry Prospects and strategy of tourism industry for Pakistan Recommendations Conclusion Questions & ans
- 4. HISTORY OF PAKISTAN TOURISM Member of UNWTO in September 1949 Initially Pakistan Railways was responsible for tourism matter In 1956 , transferred to Communications and Transport Division In June 1960, was named as Bureau of Tourism In 1964, was placed under control of CAA and Tourism PTDC was set up in In March 1970 In September, 2004 it was given status of Ministry of Tourism
- 5. VISION OF MINISTRY OF TOURISM To promote and develop tourism by providing Accommodation Food Entertainment/amusement Public amenities To exploit great potential of our cultural, scenic & religious tourism to; Create employment Generate revenues Reduce poverty Bring equitable distribution of benefits
- 6. MAJOR ACHIEVEMENTS Development of Patriata sky ride project & road side service areas Mona Bao train for Indian tourists Intercity luxury bus service Adventure package tours, city towers etc Launched website for online communication
- 7. TOURISM AS ECONOMICAL FORCE It includes potential tourist spots: Various Museums of Pakistan Various national parks of Pakistan Other historical places Small scale industries Tourist spots in Northern areas
- 8. NATIONAL MUSEUM OF PAKISTAN Established in 1950 in Frere Hall Building at Karachi 11 galleries in museum including Quranic Gallery Ancient collections include; Indus Valley Civilization Artifacts Gandhara arts Islamic art Paintings Ancient Coins
- 9. LAHORE MUSEUM Established in 1894 A Mughal style building Fine collection of; Specimens of Mughal and Sikh doorways Wood work Musical instruments Ancient jewellery Textile, pottery, and armory
- 10. TAXILA MUSEUM Located on GT. Road to Peshawar Famous work of Gandhara art Sites are dating back to 600BC to 500BC Depicts ancient Taxila
- 11. PESHAWAR MUSEUM Originally called Victoria Memorial Hall Built in1906-07 in the memory of Queen Victoria Amalgamated design of British and Mughal art Largest antiques collection in the world Its preserves are; 14,101 items of Gandhara art Coins, dresses, manuscripts, weapons, jewellery, painting of Mughal era etc Greco-Buddhist art collection is 4247 pieces
- 12. LOK VERSA MUSEUM AND HERITAGE LIBRARY Located near Shakarparian Hills Preserves; living folk and traditional culture of Pakistan Jewellery wood work Metal work, ivory and bone work
- 13. HINGOL NATIONAL PARK Covers about 1,650 km² Largest of National Parks of Pakistan Lies on the Makran coast in Balochistan Firstly declared reserved in 1988
- 14. KIRTHAR NATIONAL PARK 2nd biggest National Park Habitate for; 5,000 wild goats About 150 chinkara Ibexes are 13,155 Reptiles include; Rock python Sindh cobra Royal rat snake etc
- 15. KHUNJERAB NATIONAL PARK One of highest altitude parks Animal species are; Snow leopard Marco Polo sheep Himalayan Ibex
- 16. HAZARGANJI-CHILTAN NATIONAL PARK Lies in the central area of Chilton Hills and HazarGanji Range Habitate for: Chilton wild goat or Markhor No of Chilton wild goat is about 800 Carnivores include Red fox Different species of birds and reptiles
- 17. AYUBIA NATIONAL PARK Named after President Ayub Khan Riding trails, hiking places, picnic spots and motels Chairlift is available for tourists Harbors; Golden eagle, vulture Sparrow hawk, hill pigeon Asiatic leopard Black bear, hill fox etc
- 18. DEOSAI NATIONAL PARK Located at 4,114 m AMSL Millions of flowers and wide variety of butterflies Natural habitat for; Himalayan brown bear Ibex, red fox, wolf Snow leopard Himalayan musk deer Golden eagle Griffon vulture Falcon
- 19. Located in the foothills of the Himalayas Safe habitate for; Asiatic leopard Gray goral Barking deer Red fox MARGALLA HILLS NATIONAL PARK
- 20. INDUSTRIAL POTENTIAL CARPETS TEXTILES EMBROIDERY JEWELLERY CERAMICS WOOD WORK METAL WORK SPORTS GOODS SURGICAL INSTRUMENTS
- 21. TREASURES OF GEMSTONES Northern areas have variety of gemstones Some are metamorphic in nature such as emerald, ruby, sapphire These include;
- 22. EMERALD
- 23. AQUAMARINE
- 24. PERIDOT
- 25. RUBY
- 26. TOURMALINE
- 27. TOPAZ
- 28. WOOD CARVING Ranges from smaller items to furniture items Important traditional designs are Lotus, Dragon etc
- 29. JEWELLERY Blend of Mughal jewelry and the modern jewelry Transferred from Mughal era to later generations
- 30. MONUMENTAL PAINTING An art made by applying paints to a surface Can be seen on the National Monument in Islamabad
- 31. CALLIGRAPHY Sadeqain (1930-1986) was self-made, self-taught painter and calligrapher Worked on; Book titles Portraits Sketches Quranic calligraphy
- 32. TEXTILES Art transmitted from ancient people of Mohenjodaro, Harappa and Taxila Well established in Karachi and Faisalabad
- 33. GLASS AND GLASS WARE Glimpses of these can be seen on; Ancient tombs Shrines of Makli Badshahi Masjid Shish Mehal
- 34. SHANDUR MELA (July 7-9) Polo at the top of the World Held at Shandur Pass Reflects culture, traditions of this region Includes; Folk music Dancing Fishing Horse back riding Mountaineering Hiking and exploring Trout fishing
- 35. MELA CHIRAGHAN / MELA SHALAMAR Celebrated on urs of Sufi poet /saint Shah Hussain Takes place at in Baghbanpura Ethnic foods - Gol Gappas, Sweetmeats, Qatlamas etc Thousands of candles are lit up Dervishes dance to the tunes of drums
- 36. WORLD PERFORMING ARTS The biggest international cultural event Takes place in Lahore at the Gaddafi Stadium Reflects Pakistan's cultural tradition in performing arts
- 37. Takes place in the mid of February Tourists worldwide come to join in and celebrate it It decorates Lahore with multicolored kites Source of tourist attraction JASHN-E-BAHARAN
- 38. LOK VIRSA FOLK FESTIVAL Largest cultural activity in Pakistan Artisans & performers around world participate Reflects traditionally rich culture
- 39. THE SILK ROAD FESTIVAL Main trading route between south Asia and central Asia Attracts other silk route countries like; China, kyrgyzstan, uzbekistan Tajikistan, kazakhstan
- 40. MOHENJO-DARO Means the "mound of the dead” Symbol of civilized and modern society Remarkable construction of; Buildings Highly developed drainage system
- 41. HARAPPA Harappa dates back to 3rd to 2nd millennium B.C. Harappa houses are interesting Well-maintained museum Finest collection of artifacts found in the area
- 42. MOUNTAINEERING IN PAKISTAN 05 peaks of over 800m including; World’s second highest peak K-2 (8611m) 29 peaks of over 7500m 121 peaks of over 7000m Hundreds of peaks still lying unclimbed Permits are issued for open and restricted areas
- 43. TREKKING IN PAKISTAN Pakistan is paradise for trekking (May-Oct) Generates great revenues Most of trekking routes lie in: Hindukush Korakorum Himalayas It has three zones; Open, restricted and closed
- 44. SKARDU A landscape of Towering mountains Waterfalls and Quiet lakes Located on banks of river Indus Known as mountaineers' paradise The five main valleys are; Skardu, Shigar Khaplu, Rondu Kharmang
- 45. Galliat region is famous for ; Natural beauty Cool temperatures in summer season Equally popular around the year Bhurban, Patriata and Ayubia are other attractions MURREE
- 46. KAGHAN VALLEY The best place to enjoy cool weather in summer Worth seeing places are; Lake Saif-ul-Muluk Plateaus of Shogran & Lalazar Naran , Kaghan Mansehra and Balakot
- 47. VISITORS TO PAKISTAN ANNUAL ARRIVAL DATA
- 48. ANNUAL ARRIVAL SHARES OF VARIOUS REGIONS Source: Ministry of Tourism-2006 27 250 13 2 55 101 141
- 49. ANNUAL ARRIVAL SHARES OF VARIOUS REGIONS IN %AGE Source: Ministry of Tourism-2006 5 % 42 % 2 % 1% 9 % 17 % 24 %
- 50. ANNUAL ARRIVAL SHARES OF VARIOUS COUNTRIES IN %AGE Source: Ministry of Tourism-2006 7 % 43 % 4 % 0% 8 % 9 % 24 %
- 51. PLACES OF INTEREST TO FOREIGN TOURISTS
- 53. FACTORS AFFECTING TOURISM Presence of tourist spots Levels of security for tourists Government policies for tourism Development of transport and communication Non-availability of funds Management of tourist attractions lack of infrastructure facilities Marketing at local and international level No concept of rail tourism in Pakistan Rising inflation Hunza lake incident
- 54. LEVEL OF SECURITY FOR TOURISTS Terrorism has hampered tourism industry of Pakistan 04 lacs foreign visitors came in 2008 No of tourists dropped by 6% in 2009 Pakistan’s ranking was 103/124 countries Even regular tourists are hesitant and feeling insecure
- 55. GOVERNMENT POLICIES Essential factor of tourism industry Gives direction to industry Triggers a sound economic activity Pak needs an implementable policy
- 56. DEVELOPMENT OF TRANSPORT AND COMMUNICATION Air/ground transport facility for northern areas is available in summer season No transport and communication in winter season Ranked 40th for its airline services 39th for ground transport infrastructure
- 57. NON-AVAILABILITY OF FUNDS Used for Developmental projects Funded by Govt Currently Govt has not allocated sufficient funds
- 58. NO PROMOTION OF GAMES Pakistan has huge potential for sports tourism Currently Govt has no sound policy for sports tourism Although few trials have been made for hot air ballooning in Shandur and Skardu valleys
- 59. MANAGEMENT OF TOURISTS Currently TICs established to assist the tourists in terms of; Tourist registration Tourist guidance Rent a transport Booking of hotels Scheduling events Formation of groups Package details
- 60. LACK OF INFRASTRUCTURE Current infrastructure does not meet with international standards Due to poor tourism infrastructure rankings of Pakistan are; 110/124 w.r.t accommodation 110/124 w.r.t ATM
- 61. MARKETING AT LOCAL AND INTERNATIONAL LEVEL They are redirection of revenues Needs less than 1% of Pakistan’s tourism revenue It will multiply in future
- 62. RISING INFLATION Positive aspects are; Generates more revenues Strengthens the economy Negatives are; Negative impact on intending tourists Reduces tourism
- 63. FUTURE CHALLENGES OF PTDC Eradication of terrorism Promotion of local/international tourism Drafting tourism policy by Govt Promotion of sports tourism Provision of infrastructure Development of Website for Tourism Re-vamping of Tourist Information
- 64. ERADICATION OF TERRORISM Taken many steps like; Operation Rah-e-Nijaat Operation Rah-e-Raast Struggle is continued..
- 65. PROMOTION OF LOCAL/INTERNATIONAL TOURISM Various tourism campaigns have been launched President has announced; Rent free accommodation in swat valley for local & international tourists
- 66. PROVISION OF TRANSPORT FACILITIES PIA and Pakistan railways offers following concessions; 30% discount on international flights 50% on domestic flights is for students Pakistan Railways allow 25% concession to foreign tourists Pakistan Railways allow 50% concession to Foreigner students
- 67. CONCEPT OF MEDICAL TOURISM IN PAKISTAN Medical tourism is Key element of Pakistan's tourism policy 2010 It is under discussion at parliament Positives are; To promote and develop medical health Costs half of that of India Generates revenues Punjab Govt is working on; Kidney transplant Hair transplant Heart surgery
- 68. LAUNCHING OF WEBSITE WWW.TOURISM.GOV.PK / Plate form to disseminate information to; Domestic and foreign Tourists Tourism Professionals National and international Organizations Website has been completed
- 69. RE-VAMPING OF TOURIST INFORMATION Govt. is re-vamping tourist information Objectives are: To facilitate tourists Provision of updated/ Better information Guidance to foreign and domestic tourists
- 70. PROJECTS UNDER CONSTRUCTION Purchased 16-Kanals for service area at khajut Installation of chairlift/cable car system at fort Monroe Construction of hotel/tourist facilities at Bahawalpur Mangla view resort (pvt) ltd Hashwani hotel ltd islamabad Grand sari hotel, lahore Serena hotel islamabad Islamabad club Royal raim golf ; country club lahore Rehman residency hotel, lahore Holiday inn, islamabad Grand leisure, karachi Lahore regency
- 71. Regency Inn Hotel Islamabad Sozo Adventure Park, Murree Millennium Entertainment Avari Hotels Karachi Pearl Continental Hotels Pizza Hut Restaurant Karachi Hawk Gliding Club Lahore Wayzgoose Park Chakwal Jacaranda Family Club, Islamabad. Aashiana Hotel Lahore Lahore Sports Meadows, Lahore Gloria Jean's Coffees Lahore PROJECTS UNDER CONSTRUCTION
- 72. RECOMMENDATIONS To frame sound policy for sport, religious, beach, cultural tourism, rail tourism, medical tourism To give it status of industry in real sense To create awareness among people Manpower may be trained for it Education system (at degree level) may devised like other countries like India, Egypt etc
- 73. CONCLUSION BEGGARS- DEVELOPE POTENTIAL
- 75. ?