Amul Ppt By Teamd
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AMUL was established in 1946 as a cooperative dairy in Anand, Gujarat and has since grown to become the largest food and beverage conglomerate in India. AMUL follows a strategy of low prices, high quality, strong supply chains, relationship building, and adopting new technologies. It is known for its iconic "Amul Girl" advertising campaign featuring a little girl representing the cooperative. Through umbrella branding and mass advertising, AMUL has successfully promoted its dairy products as "Utterly Butterly Delicious" to Indian consumers.
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Amul Ppt By Teamd
- 1. Presented byD * VIVEK JAIN
- 2. INTRODUCATION & HISTORICAL GROWTH OF AMULABOUT AMUL
- 3. AMUL IN 1946 KARIA DISTRICT CO-OPRATIVE MILK PRODUCERS UNION LTD.AMUL in 1954
- 4. IN 1973 AMUL SET UP A MARKETING AGENCY NAMED GUJARAT CO-OPRATIVE MILK MARKETING FEDERATION. Now AMUL
- 7. Strong supply and distribution channel
- 9. Follow new technologyUTTERLY BUTTERLY AMUL AMUL GIRL.
- 10. THE BUTTER GIRL AND CHEESE BOY
- 11. UTTERLY BUTTERLT DELICIOUS AMUL.Branding strategyUmbrella brand strategy : common brand ‘AMUL’: save huge budgets for positioning and promoting product Advertising strategy
- 12. Campaign and contest program CONCLUSION