A veteran British entrepreneur saw his reputation damaged online overnight as negative comments and allegations against his business appeared across multiple websites. Having built his successful business over 35 years through hard work and integrity, he was unprepared for how quickly online opinions could impact his brand. He consulted his long-time lawyer, who acknowledged this new online territory required a careful approach different from traditional legal tools. They recognized the need to address the situation delicately to avoid further exacerbating problems through standard legal responses.
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