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USABILITY
HERNÁN SCHMIDT
SUSE
U•SA•BI•LI•TY:
the ease with which

people can use a software

with the goal of reaching

a concrete objective
EFFICIENCY
MEMORABLE
ERRORSSATISFACTION
EASE
LEARNING
PEOPLE
you are not
OBJECTIVE
REACH
an
The application itself is not
a goal – it’s an obstacle
between the users and
their objectives.
ROBER HOEKMAN JR.
USABILITY?
Why
usable application
=happy users
happy users
=more users
more users
=more contributors
more contributors
=
increased capacity 

to improve our

application
EASY TO USE
an application that is
HOW DO I BUILD
?
Define the
features
1.
USABILITY
FEATURES∝ 1
An obvious application
focuses on what’s
important and leaves out
the rest.
ROBERT HOEKMAN JR.
FEATURES 😭
• Site Management

• Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed

• Administration Permission System Roles and Users

• Web Services API for easy integration between Magento and any third-party application

• Fully 100% customizable design using templates

• Customer Groups

• One-Click Upgrades

• Content Management System for Informational Pages

• Google Website Optimizer Integration for A/B and Multivariate Testing

• International Support

• Support for localization, multiple currencies and Tax rates

• Includes support for WEEE/DEEE in EU

• Configurable List of Allowed Countries for:

• Site Registration

• Shipping Destination Addresses with ability to specify per shipping method

• Billing Addresses with ability to specify per payment method

• Search Engine Optimization

• 100% Search Engine Friendly

• Google Site Map

• Search Engine Friendly URL’s

• URL Rewrites give full control of URL’s

• Meta-information for products and categories

• Auto-generated Site Map for display on site

• Auto-Generated Popular Search Terms Page

• Analytics and Reporting

• Integrated with Google Analytics

• Admin Dashboard for Report Overview

• Sales Report

• RSS feed for New Orders

• Tax Report

• Abandoned Shopping Cart Report

• Best Viewed Products Report

• eCommerce Platform for Growth

• Best Purchased Products Report

• Low Stock Report

• Search Terms Report

• Product Reviews Report

• RSS feed for New Reviews

• Tags Report

• RSS feed for New Tags

• Coupon Usage Report

• Total Sales Invoiced

• Total Sales Refunded

• Marketing Promotions and Tools

• Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products

• Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories

• Free Shipping Options

• Multi-Tier Pricing for quantity discounts
FEATURES 😭
• Site Management

• Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed

• Administration Permission System Roles and Users

• Web Services API for easy integration between Magento and any third-party application

• Fully 100% customizable design using templates

• Customer Groups

• One-Click Upgrades

• Content Management System for Informational Pages

• Google Website Optimizer Integration for A/B and Multivariate Testing

• International Support

• Support for localization, multiple currencies and Tax rates

• Includes support for WEEE/DEEE in EU

• Configurable List of Allowed Countries for:

• Site Registration

• Shipping Destination Addresses with ability to specify per shipping method

• Billing Addresses with ability to specify per payment method

• Search Engine Optimization

• 100% Search Engine Friendly

• Google Site Map

• Search Engine Friendly URL’s

• URL Rewrites give full control of URL’s

• Meta-information for products and categories

• Auto-generated Site Map for display on site

• Auto-Generated Popular Search Terms Page

• Analytics and Reporting

• Integrated with Google Analytics

• Admin Dashboard for Report Overview

• Sales Report

• RSS feed for New Orders

• Tax Report

• Abandoned Shopping Cart Report

• Best Viewed Products Report

• eCommerce Platform for Growth

• Best Purchased Products Report

• Low Stock Report

• Search Terms Report

• Product Reviews Report

• RSS feed for New Reviews

• Tags Report

• RSS feed for New Tags

• Coupon Usage Report

• Total Sales Invoiced

• Total Sales Refunded

• Marketing Promotions and Tools

• Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products

• Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories

• Free Shipping Options

• Multi-Tier Pricing for quantity discounts
FEATURES 😭
• Site Management

• Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed

• Administration Permission System Roles and Users

• Web Services API for easy integration between Magento and any third-party application

• Fully 100% customizable design using templates

• Customer Groups

• One-Click Upgrades

• Content Management System for Informational Pages

• Google Website Optimizer Integration for A/B and Multivariate Testing

• International Support

• Support for localization, multiple currencies and Tax rates

• Includes support for WEEE/DEEE in EU

• Configurable List of Allowed Countries for:

• Site Registration

• Shipping Destination Addresses with ability to specify per shipping method

• Billing Addresses with ability to specify per payment method

• Search Engine Optimization

• 100% Search Engine Friendly

• Google Site Map

• Search Engine Friendly URL’s

• URL Rewrites give full control of URL’s

• Meta-information for products and categories

• Auto-generated Site Map for display on site

• Auto-Generated Popular Search Terms Page

• Analytics and Reporting

• Integrated with Google Analytics

• Admin Dashboard for Report Overview

• Sales Report

• RSS feed for New Orders

• Tax Report

• Abandoned Shopping Cart Report

• Best Viewed Products Report

• eCommerce Platform for Growth

• Best Purchased Products Report

• Low Stock Report

• Search Terms Report

• Product Reviews Report

• RSS feed for New Reviews

• Tags Report

• RSS feed for New Tags

• Coupon Usage Report

• Total Sales Invoiced

• Total Sales Refunded

• Marketing Promotions and Tools

• Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products

• Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories

• Free Shipping Options

• Multi-Tier Pricing for quantity discounts
FEATURES
• Site Management

• Control multiple websites and stores from one
Administration Panel with ability to share as
much or as little information as needed

• Administration Permission System Roles and
Users

• Web Services API for easy integration between
Magento and any third-party application

• Fully 100% customizable design using templates

• Customer Groups

• One-Click Upgrades
Create mockups
and prototypes
2.
http://www.flickr.com/photos/jackdorsey/182613360/
http://pencil.evolus.vn
Pencil
Perform
usability tests
3.
An Intro to Usability
Usability Tests

In 4 Easy Steps
Prepare
tasks &
scenarios
STEP 1
USABILITY TESTS 101
Add an event
Add a recurring event
Add an all-day event
You don’t ever want to forget
your friend’s birthday again.

Add a reminder to your
calendar that shows up every
year on your friend’s birthday,
May 27th.
Find

victims
participants
STEP 2
USABILITY TESTS 101
Ask
participants
to complete
the scenarios
STEP 3
USABILITY TESTS 101
Say thank you!
STEP 4
USABILITY TESTS 101
An Intro to Usability
Rinse and
repeat
4.
let	ready	=	false;	
while(!ready)	{	
		chooseFeatures();	
		buildMockups();	
		ready	=	testWithPeople();	
}	
writeTheCodez();
&
TIPS
TRICKS
MORE
is
LESS
An Intro to Usability
An Intro to Usability
http://file-folder-ren.sourceforge.net/index.php?page=ScreenshotsM1
http://www.bulkrenameutility.co.uk/Screenshots.php
USERS
new
HELP
An Intro to Usability
An Intro to Usability
Polari “Welcome screen”
Polari
An Intro to Usability
USERS
your
GUIDE
Source: Shutterstock
FRICTION
reduce
Hotmail
Gmail
Windows File Browser
GNOME Files
Wanna learn more?
Robert Hoekman Jr., Designing The Obvious
Steve Krug, Don’t Make Me Think & Rocket Surgery Made
Easy
Jim Hall’s Blog

http://opensource-usability.blogspot.com
Jakob Nielsen’s Website

http://www.useit.com
An Intro to Usability
THANK YOU!
Hernán Schmidt
SUSE

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An Intro to Usability

  • 2. U•SA•BI•LI•TY: the ease with which
 people can use a software
 with the goal of reaching
 a concrete objective
  • 6. The application itself is not a goal – it’s an obstacle between the users and their objectives. ROBER HOEKMAN JR.
  • 11. more contributors = increased capacity 
 to improve our
 application
  • 12. EASY TO USE an application that is HOW DO I BUILD ?
  • 15. An obvious application focuses on what’s important and leaves out the rest. ROBERT HOEKMAN JR.
  • 16. FEATURES 😭 • Site Management • Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed • Administration Permission System Roles and Users • Web Services API for easy integration between Magento and any third-party application • Fully 100% customizable design using templates • Customer Groups • One-Click Upgrades • Content Management System for Informational Pages • Google Website Optimizer Integration for A/B and Multivariate Testing • International Support • Support for localization, multiple currencies and Tax rates • Includes support for WEEE/DEEE in EU • Configurable List of Allowed Countries for: • Site Registration • Shipping Destination Addresses with ability to specify per shipping method • Billing Addresses with ability to specify per payment method • Search Engine Optimization • 100% Search Engine Friendly • Google Site Map • Search Engine Friendly URL’s • URL Rewrites give full control of URL’s • Meta-information for products and categories • Auto-generated Site Map for display on site • Auto-Generated Popular Search Terms Page • Analytics and Reporting • Integrated with Google Analytics • Admin Dashboard for Report Overview • Sales Report • RSS feed for New Orders • Tax Report • Abandoned Shopping Cart Report • Best Viewed Products Report • eCommerce Platform for Growth • Best Purchased Products Report • Low Stock Report • Search Terms Report • Product Reviews Report • RSS feed for New Reviews • Tags Report • RSS feed for New Tags • Coupon Usage Report • Total Sales Invoiced • Total Sales Refunded • Marketing Promotions and Tools • Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories • Free Shipping Options • Multi-Tier Pricing for quantity discounts
  • 17. FEATURES 😭 • Site Management • Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed • Administration Permission System Roles and Users • Web Services API for easy integration between Magento and any third-party application • Fully 100% customizable design using templates • Customer Groups • One-Click Upgrades • Content Management System for Informational Pages • Google Website Optimizer Integration for A/B and Multivariate Testing • International Support • Support for localization, multiple currencies and Tax rates • Includes support for WEEE/DEEE in EU • Configurable List of Allowed Countries for: • Site Registration • Shipping Destination Addresses with ability to specify per shipping method • Billing Addresses with ability to specify per payment method • Search Engine Optimization • 100% Search Engine Friendly • Google Site Map • Search Engine Friendly URL’s • URL Rewrites give full control of URL’s • Meta-information for products and categories • Auto-generated Site Map for display on site • Auto-Generated Popular Search Terms Page • Analytics and Reporting • Integrated with Google Analytics • Admin Dashboard for Report Overview • Sales Report • RSS feed for New Orders • Tax Report • Abandoned Shopping Cart Report • Best Viewed Products Report • eCommerce Platform for Growth • Best Purchased Products Report • Low Stock Report • Search Terms Report • Product Reviews Report • RSS feed for New Reviews • Tags Report • RSS feed for New Tags • Coupon Usage Report • Total Sales Invoiced • Total Sales Refunded • Marketing Promotions and Tools • Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories • Free Shipping Options • Multi-Tier Pricing for quantity discounts
  • 18. FEATURES 😭 • Site Management • Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed • Administration Permission System Roles and Users • Web Services API for easy integration between Magento and any third-party application • Fully 100% customizable design using templates • Customer Groups • One-Click Upgrades • Content Management System for Informational Pages • Google Website Optimizer Integration for A/B and Multivariate Testing • International Support • Support for localization, multiple currencies and Tax rates • Includes support for WEEE/DEEE in EU • Configurable List of Allowed Countries for: • Site Registration • Shipping Destination Addresses with ability to specify per shipping method • Billing Addresses with ability to specify per payment method • Search Engine Optimization • 100% Search Engine Friendly • Google Site Map • Search Engine Friendly URL’s • URL Rewrites give full control of URL’s • Meta-information for products and categories • Auto-generated Site Map for display on site • Auto-Generated Popular Search Terms Page • Analytics and Reporting • Integrated with Google Analytics • Admin Dashboard for Report Overview • Sales Report • RSS feed for New Orders • Tax Report • Abandoned Shopping Cart Report • Best Viewed Products Report • eCommerce Platform for Growth • Best Purchased Products Report • Low Stock Report • Search Terms Report • Product Reviews Report • RSS feed for New Reviews • Tags Report • RSS feed for New Tags • Coupon Usage Report • Total Sales Invoiced • Total Sales Refunded • Marketing Promotions and Tools • Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories • Free Shipping Options • Multi-Tier Pricing for quantity discounts
  • 19. FEATURES • Site Management • Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed • Administration Permission System Roles and Users • Web Services API for easy integration between Magento and any third-party application • Fully 100% customizable design using templates • Customer Groups • One-Click Upgrades
  • 27. Add an event Add a recurring event Add an all-day event
  • 28. You don’t ever want to forget your friend’s birthday again.
 Add a reminder to your calendar that shows up every year on your friend’s birthday, May 27th.
  • 31. Say thank you! STEP 4 USABILITY TESTS 101
  • 51. Gmail
  • 54. Wanna learn more? Robert Hoekman Jr., Designing The Obvious Steve Krug, Don’t Make Me Think & Rocket Surgery Made Easy Jim Hall’s Blog
 http://opensource-usability.blogspot.com Jakob Nielsen’s Website
 http://www.useit.com