Magento eConnect for Infor M3
- 1. ECOMMERCE PRACTICE Digital Enablement Across Your Enterprise
- 2. About Us LeanSwift is a global leader in M3, eCommerce and Mobile solutions for Infor customers in Fashion, Distribution, Food & Beverage and Manufacturing.
- 3. Major B2B Trends Trend 1. B2B is Going Mobile B2B eCommerce is riding the wave of mobile eCommerce. It makes sense that buyers who already make personal purchases on mobile would reach for their smartphones and tablets for business purchases.
- 4. Major B2B Trends Trend 2. Demand is Increasing for Amazon-Like Experiences Business buyers are also consumers. They know what’s out there, and they want B2B sites to provide the same price transparency, immediacy, and convenience as the Amazon shopping experience.
- 5. Major B2B Trends Trend 3. Online Procurement is Driving Infrastructure Improvements B2B companies are already ditching their heavy paper catalogs, phone banks, and order entry systems in favor of web sites and automated internet transactions.
- 6. Magento – What’s in the box anyway?
- 7. Magneto Features Marketing, Promotions and Conversion Tools • Related products, up-sells and cross-sells • Catalog promotional pricing with the ability to restrict to stores, categories or products • Flexible coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories • Generate a set of unique coupon codes for reach promotion and export the list of codes for offline distribution, email, newsletters and more. • Easily manage and monitor coupon usage and generate detailed reports Search Engine Optimization • 100% search engine friendly • Google Site Map • Search engine friendly URL’s • URL rewrites give full control of URL’s • Meta-information for products, categories and content pages • Auto-generated site map for display on site • Auto-generated popular search terms page • Google Content API for shopping
- 8. Magento Features Site Management • Control multiple websites and stores from one Administration Panel with the ability to share as much or as little information as needed • Administration permission system roles and users • Fully 100% customizable design using templates • Support for multiple languages and currencies. • Web Services API for easy integration between Magento and third-party applications Catalog Management • Simple, configurable (e.g. size, color, etc.), bundled and grouped products • Create different price points for different customer groups, such as wholesalers and retailers • Virtual products • Downloadable/digital products with samples • Unlimited product attributes • Attribute sets for quick product creation of different item types • Inventory management with backordered items, minimum and maximum quantities
- 9. Magento Features Catalog Browsing • Layered / faceted navigation for filtering of products in categories and search results - Filter products by price and display a range of prices based on even increments or by a similar number of products within each range • Static block tool to create category landing pages • Product comparisons with history • Configurable search with auto-suggested terms • Breadcrumbs • Ability to assign designs within category and product level (unique design per product/category) Checkout, Payment and Shipping • One-page checkout • Guest checkout and checkout with account to use address book • Shipping to multiple addresses in one order • Option for account creation at beginning of checkout • SSL security support for orders on both front-end and back- end • Saved shopping cart • Accept gift messages per order and per item • Shopping cart with tax and shipping estimates • Saved credit card method for offline payments
- 10. Ways to Improve the B2B Experience When considering how to improve your B2B eCommerce capabilities, the one thing to keep in mind is that nearly all the best features of B2C eCommerce have applications in the B2B world.
- 11. Ways to Improve the B2B Experience Focus on Your Customer’s Mobile Experience • Buyers everywhere are using mobile devices to conduct business, and that includes making B2B purchases. They may want to complete a purchase on their way to a client visit, or perhaps calculate a bill of materials for a client at a job site
- 12. Ways to Improve the B2B Experience • Bulk Ordering - The ordering process is more complicated in B2B since it usually involves a lot of product items with numerous sizes, colors, weights, textures and so on and so forth. So, sellers need to carefully focus on that stage of purchases and provide customers with suitable bulk purchase functionality, including multi-attribute and multi-item product selection tools. • Customer Level Pricing- Wholesale and manufacturing companies require more complex and advanced pricing, including individual and group discounts, tire and location-oriented prices, sales-volume based prices, etc. The above sellers are more flexible about pricing and need to take advantage of this benefit to the full. • Customer Segmentation - Individual prices can be only ensured with the mandatory login process for customers and that’s why this functionality is indispensable for the B2B segment. Customer segmentation may also refer to particular shipping terms, additional services availability, order processing priority, etc.
- 13. Ways to Improve the B2B Experience • Flexible Checkout Process - The checkout process also differs and usually is burdened with some additional conditions including customer credit limits, shipping restrictions, additional approvals, etc. • Multiple Devices and Screens - In addition to the specific functionality of the segment, B2B sellers operate as any other ecommerce units and have to follow all the best practices required in this business area. So, Magento-based stores are always mobile-friendly and look great on all devices due to its responsive templates. • Sales Representatives Access - Of course, those plentiful sales combined with an individual approach to each customer have to be fulfilled by multiple sales representatives simultaneously. These account managers can also have different roles and access permissions that need to be regulated by the corresponding backend functionality.
- 14. Ways to Improve the B2B Experience • Order Approvals - As far as the inventory and price management is complicated, some B2B merchants have to approve orders manually before their processing. This is almost impossible in retail stores due to the overwhelming number of transactions that need to be inspected. So, it’s purely a B2B-related functionality requirement to be met by any ecommerce platform, including Magento. • Re-ordering - Most wholesale buyers act as regular customers and often purchase constantly the same or at least quite similar sets of items. So, they will gladly take advantage of the subscription or some other similar functionality. • Search and Navigation - High-quality search and navigation facilities are equally important for both B2B and B2C segments. So, Magento is able to provide all necessary opportunities to make the process as intuitive and straightforward as possible.
- 15. Ways to Improve the B2B Experience • Ability to view: Invoices opened / paid • Ability to view: Delivery Certificates • Ability to view: Status of work orders • Ability to view: Inventory balance of pallets • Ability to view: Advanced Invoice #, Order #, PO #, Transaction Date and Status. • Invoice PDF and a button to pay • Customer Purchase Reports • Ability to run Date Range Search of Order History Backend to Magento Functions
- 16. Emails – Points of Contact • The Fundamentals • Order Confirmation • ASN Fulfillment • Email Signup • Forgot Password • Customer Registration Are you well connected to your customers? • Advanced • Subscribe page – Welcome • OOS Add To Waitlist (pdp, QV) • Welcome Package from Marketing • Marketing Emails • CC Expired Change Profile • Contact Us
- 17. UX Focus – Establishing a Basis of Success • UX Fundamentals – We can help your team implement analytics that focus on 16 ways to measure the health and wellbeing. These analytics target not only your Customer's overall experience but also expose any glaring negative trends that have cropped up. User Goals Should Always be Tracked
- 18. UX Focus - Analytics Marketing Sales • Generate More Qualified Leads • Improve Lead Conversion Rate • Increase Awareness • Increase Email Signup • Increase traffic via social media • Increase traffic via PPC • Increase Traffic via Email Marketing • Increase Returning Customers Customer Satisfaction • Generate More Sales • Improve Sales Conversion Rate • Increase the number of carts created • Increase the overall order value • Improve Sales Support • Search Success • Improve Customer Satisfaction • Reduce Time to Complete a Task
- 19. Web Activities • Web Activities are the intelligent abilities of your ecommerce site. • Characteristics • Customer Recognition • Page by page reaction to behavior • Improved conversions • Behavioral Experiments
- 20. Web Activities – Examples Customer Abandons Cart Example: When a customer leaves items in their cart without purchasing, after a pre-defined period of time send an email to them with a coupon. Send an email letting them know they left items in their cart. If they do not complete a purchase, send a new email with a discount.
- 21. Web Activities – Examples Creating Customer Segments Example: When a customer has 5+ orders, send them an email thanking them for being a preferred customer “If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be immediately more pioneering.” – Jeff Bezos, CEO of Amazon
- 22. Web Activities – Examples Send Message Example: When a customer signs up for an account on the brand sites, send them a welcome e-mail. Immediately make the customer feel recognized and invited in.
- 23. Web Activities – Examples Current Page Promotion Example: Display category promotions on a PLP Display promotions at a product group level on the PLP. As they move from category to category update the promotion accordingly. Display a default promotion on pages not defined.
- 24. Web Activities – Examples Impact Browsing Behavior Example: If a customer views the workwear, clearance footwear, or outerwear specials categories, show a link to the corresponding guide on the cart.
- 25. THANK YOU