Build a Thriving eCommerce Business with Magento
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This document discusses building an e-commerce business using Magento. It introduces CLEARgo as an e-commerce agency and describes their services. They are an official Magento solution partner. The document outlines key elements to consider when planning an e-commerce site like merchandising, customer care, branding and more. It also discusses factors to consider when choosing an e-commerce platform and provides examples of Magento implementations.
Build a Thriving eCommerce Business with Magento
- 1. BUILD A THRIVING E-COMMERCE BUSINESS WITH MAGENTO Feb 2014
- 2. A Quick Introduction about CLEARgo
- 3. CLEARgo’s Proposition: The Brand eCommerce Agency that delivers eCommerce success for clients
- 4. CLEARgo Services PLAN BUILD OPERATE GROW E-Business Strategy Online Branding, User Experience & Technology Day-to-day Management of the Online Business Performance Marketing, CRM & Conversion Optimization
- 5. Our Clients
- 6. Official Magento Solution Partner As Magento Solution Partner, CLEARgo provides Magento site design and development, customized modules development, Magento hosting, and multichannel solution that integrates with Magento and eBay.
- 7. Building your eCommerce presence
- 8. Key Elements in Planning Your eCommerce Presence Merchandising & Inventory Mgmt Customer Care Branding & Channel Order & Fulfillment Management Marketing & CRM eCommerce Technology
- 9. What you need to look for when planning your eCommerce site How would you scale your business Supported Countries / Languages / Currencies / Dispatch Centers
- 10. What you need to look for when planning your eCommerce site How would you scale your business Supported Countries / Languages / Currencies / Dispatch Centers
- 11. What you need to look for when planning your eCommerce site How would you scale your business - Single Site vs. Multi-Sites / Multi-Stores
- 12. What you need to look for when planning your eCommerce site What devices will consumer use - Responsive Design / Mobile Version
- 13. What you need to look for when planning your eCommerce site How consumers would shop your products - Site-wide filter / Quick finder Quick Finders
- 14. What you need to look for when planning your eCommerce site How consumers would shop your products - Product Search & Filter
- 15. What you need to look for when planning your eCommerce site How consumers would shop your products – Selecting sizes, colors, etc.
- 16. What you need to look for when planning your eCommerce site How consumers would shop your products - Product Attributes
- 17. What you need to look for when planning your eCommerce site How consumers would shop your products - Product Bundles
- 18. What you need to look for when planning your eCommerce site How consumers would shop your products – Subscription Purchase
- 19. What you need to look for when planning your eCommerce site How consumers would shop your products - Product Information
- 20. What you need to look for when planning your eCommerce site Help consumers to make up their mind to check out Create urgency to check out Help Available Now Confidence in Checkout Push for Higher AOV Free Shipping Qualification Additional Checkout Methods
- 21. What you need to look for when planning your eCommerce site Improve the checkout process - social connect & guest checkout
- 22. What you need to look for when planning your eCommerce site Improve the checkout process – store pick-up / select delivery time
- 23. What you need to look for when planning your eCommerce site Improve the checkout process – accepting various payment methods
- 24. What you need to look for when planning your eCommerce site Ability to run promotions flexibly • Product-based promotions • Shopping cart-based promotions • Customer segment-based promotions
- 25. What you need to look for when planning your eCommerce site Integration requirements ERP OMS CRM eCommerce Email WMS Analytics
- 26. What you need to look for when planning your eCommerce site Scalability & Availability of your eCommerce Infrastructure • • • • • Scalability Availability Performance Security Backup
- 27. Deciding the right eCommerce platform
- 28. Factors in deciding your eCommerce platform • Ability to fit your immediate requirements • Ability to grow with your business • Initial investment & maintenance cost • Technical resource requirements & availability in the market
- 29. eCommerce platforms in the market Mostly used by major International brands with complex requirements and significant online business. Cost over US100k for licensing a year. Investment usually cost around USD300k-1M to begin with. Very complex requirements One of the popular open source options for expandability and no licensing cost. Typical investment at around USD2050k to begin with. Open source or inexpensive SaaS platforms for rather small sellers. Typical investment around USD1k-20k to begin with. One of the popular Enterprise option due to relatively cheap licensing (USD15k per license per year) and rich features. Typical investment at around USD50k-100k to begin with. Very simple requirements Very small sellers Very large sellers
- 30. Different types of eCommerce platforms • SaaS-based – For small business: Shopify, Magento Go, etc. – For large business: Demandware • Open source license – Magento Community, Prestashop, etc. • Commercial license / open source – Magento Enterprise • Commercial license / non-open source – ATG, IBM Websphere Commerce, etc.
- 31. Magento is the most popular platform for Alex’s Top 1M sites http://www.magentocommerce.com/blog/comments/magento-is-the-leading-ecommerce-platform-for-alexas-top-1m-sites/
- 32. Magento is popular across different scales Top 10k sites Source: Builtwith.com Top 1M sites Top 100k sites All sites
- 34. Different Magento Versions • • • • SaaS-based US$15-125 / mo Suitable for small sellers only Limited capability in customization & integration • • • • • Open source license No license fee / Free! Need your own infrastructure Rich feature set and fully customizable Large number of 3rd party plug-ins • • • • Commercial license with open source Around US$15,500 per license Need your own infrastructure Enterprise level product with better performance, security, advanced features, support, etc.
- 35. Key Magento Features Attract & Convert Make Buying Easy • • • • • • • • • Get Found with SEO Support Dynamic Customer Segmentation Flexible Marketing Promotions Targeted Promotions based on Segments Custom Coupons Recommendations, Cross & Up Sell based on flexible rules Product Reviews Automated Email Marketing Reminders • • • • • • • Multi-Site, Multi-Lingual, MultiCurrency Support Flexible Product Setup Search Engine with Apache Solr Advanced Product Filtering Multi-Devices Support One-Page Checkout Flexible Payment & Shipping Options Returns Management Support Retain Customers Scale, Manage & Custom Integration • • • • • • • • • • • Loyalty & Reward Programs Private Sales to VIP Members Custom Gift Registry, Gift Cards & Store Credits Email Platform Integration Enterprise-only features highlighted in Red High Performance Scalable Architecture PA-DSS Compliance & Encryption Full Page Cache Custom Customer Attributes Content Staging and Merging Fully Customizable Ability to Integrate with ERP & CRM Systems
- 36. Fundamental Magento Concepts Global | Site | Store | Store View
- 38. Managing Orders
- 40. Managing Products – Setting Price
- 41. Managing Attributes & Attribute Sets
- 42. Managing Customers, Attributes & Groups
- 43. Managing Dynamic Customers Segments
- 45. Magento Connect
- 48. Project management methodology The goal of our process is to provide consistent procedures for all engagement steps which encourage usage of best practices, while providing clients with greater clarity of expectations, weekly progress reports, and a higher degree of project organization. Our process helps us achieve on-time and on-budget solutions. Discover Assimilate all marketplace, brand, competitive, consumer & market information relevant to the engagement objective Define Prioritize opportunities & define resources, clarify client needs Design Develop Refine & document technical specifications, information architecture, creative design comps etc… Build elements required to implement the solution, Extensive QA Deploy Deliver the final solution. Deploy measurement strategy to refine efforts, Maintenance, Extensive QA
- 49. Discover Define Design Develop Deploy Discover At the initial stage of our engagement, CLEARgo will work with client to perform the following: • • • • • Business objectives & targets Brand positioning & online audit Consumer analysis Competitive analysis Demand provisioning
- 50. Discover Define Design Develop Discover Client needs to decide on the business strategy of the e-commerce store, which includes the following: - The branding & product mixes of the shop - - Target markets & audience - - Country/language combination Logistics & customer service management Shipping methods, pricing & returns policies - - Store brand / Product brands / Categories Personas development Flat-rate / table-rate / customized calculations Payment methods Deploy
- 51. Discover Define Design Develop Define • • • • • • • Define branding and creative brief Define information architecture and user experience flow Confirm if there is any unique site functionality or advanced functions that requires customized development on Magento Define user segment requirements (e.g. general vs. VIP vs. trade customers) Identify integration requirements & workflow (shopping process, integration with backend system such as ERP system, POS system, third party system etc.) Define administrative functionality and requirements Define product types, formats & attributes Deploy
- 52. Discover Define – Information Architecture • • • • Set up site map Prepare a detailed taxonomy of all elements of the e-Commerce site Define a unique and clear label for each item in taxonomy Highlight important items and place in higher location in site map Define Design Develop Deploy
- 53. Discover Design • • • Information architecture design Creative design Technical design Define Design Develop Deploy
- 54. Discover Define Design Develop Deploy Design – Functional Design / Wireframe To facilitate information architecture design. Our UI team will create wireframe for each page to communicate and confirm with client on content & functionality
- 55. Discover Design – Functional Design / Wireframe Define Design Develop Deploy
- 56. Discover Define Design Develop Deploy Design – Creative Design • • • Mood board Initial creative concepts Layout & template design
- 57. Discover Define Develop – frontend & backend • • • • • • Install Magento site in development server Extension selection for advanced functionality Extension development for customized functionality HTML production for Frontend layout Template integration System integration with 3rd party systems Design Develop Deploy
- 58. Discover Develop - Magento Configuration • • • Setup product categories and attributes Setup store and contact information Setup HTML email template for transactional email o • • • Client provide contents Setup shipping method such as table rate or flat rate Setup payment options such as paypal And other build in features…… Define Design Develop Deploy
- 59. Discover Define Design Develop Deploy • Data Input o Sample products will be created in system for client to follow and input products o CVS will be provided for batch input o Client provide content / translation such as shipping policy, About Us, etc. to replace dummy content • UAT o User acceptance testing will be conducted before the site launch. o The purposes are system testing, debug and proofreading • Deployment & Launch o After confirm the site is ready to launch, the system will be deployed to the production/live server and launch to public Deploy
- 60. Timeline for Development (reference only) Discover / Define Design Technical 8-10 weeks 3-4 weeks • Translate Business Requirements •Review Business Plan •Target Audience & Demog. Analysis Information Architecture Analysis 2-3 weeks Develop / Deploy • Use Case development •Content •Schematics • Site Maps & Work Flow •Functional Requirements • Technical Requirements - Production Environment • Final Technology Selection •Magento Configurations •Integration & Customization Design •HTML Design •Revised Creative •Copy Writing • Backoffice System & Payment Gateway Integration • Magento Module Development • Template Integration •Data Population & Migration •Quality Assurance & UAT Key Outputs: • Discover Document • Brand Themes • Positioning Statement • Use Cases • Navigation • Draft Site Map • Detailed Design Doc. • Final Site Maps and Information Architecture • First Site Prototype • Site Launch
- 61. Case Studies
- 62. Our Magento Enterprise Experience Super Book City http://www.superbookcity.com Project Highlight • • • • • Based on Magento Enterprise Over 1 million SKUs Integration with SAP, Membership system, DRM, etc. Highly customized fulfillment & return process implementation Fully redundant infrastructure implementation
- 63. Our Magento Enterprise Experience Cartridges Direct http://www.cartridgesdirect.com.au Project Highlight • • • • • Based on Magento Enterprise Migration from previous .Net platform Integration with Microsoft Dynamics NAV On-going optimization Abandoned cart recovery with SaleCycle
- 64. Our Magento Enterprise Experience Jebsen Fine Wines http://www.jebsenfinewines.com Project Highlight • • Based on Magento Enterprise Integration with Oracle ERP & WMS
- 65. Our Magento Experience Proactiv Background Solution Since its launch in Hong Kong in 2011, Proactiv has become the most popular acne solution in town. Following its launch through traditional channel, Proactiv is looking to sell online to provide better service to its Proactiv Club members. Working closely with Proactiv, CLEARgo provided Magento-based e-commerce solution that is tailored to Proactiv’s requirements, including the Proactiv Club membership features, and product subscription with recurring payment, mobile e-commerce, etc.
- 66. Our Magento Experience Responsive Web Design for Puzhen http://www.puzhen.com
- 67. THANK YOU for your time & attention For more information, please contact: Charles Chan charles@cleargo.com +852 9470 6088 http://www.cleargo.com