Exceed online kyle aspinal
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Magento is an open-source e-commerce platform. It has grown significantly since its beginnings in 1998, now having over 3 million downloads and facilitating $25 billion in annual transactions. Magento provides businesses flexibility and control over their online stores through its highly customizable and extensible platform. It allows merchants to choose cost-effective solutions that meet their business needs.
Exceed online kyle aspinal
- 3. • Who’s heard of Magento? Questions
- 4. • Who’s heard of Magento? • Who’s heard of Open Source Software? Questions
- 5. Brief History of Open Source
- 6. • A couple of Developers • A lot of Users • No Framework • Little Testing or Support • Little to No Documentation • Low Security – hacks are inevitable • Motivation? 1st Generation 1998 - 2005
- 7. • A bunch more Developers • A bunch more Users • PHP 5 – Fully object orientated • Modular Architecture • Frameworks - rapid application development • Motivations? 2nd Generation 2005 +
- 8. • In production and development, open source as a philosophy promotes universal access via a free license to the product's design or blueprint, and b) universal redistribution of that design or blueprint, including subsequent improvements to it by anyone. What is Open Source?
- 9. • Customers choose Magento because our cost- effective solutions—built on open source technology—enable businesses of all sizes to control and customise the look and feel, content, and functionality of their online stores. Why Magento software?
- 10. • Core Magento product is free • Available to download, and own 100% • Documentation (Is openly available) • Fully customisable • Security • Quality of code Magento + Open Source?
- 11. • Cost – opportunity costs • Freedom versus vendor lock in • Flexibility • Support Options • Try before you buy Business benefits to the Merchant
- 12. Magento in 2013 3 Million+ Downloads
- 13. Magento in 2013 3 Million+ Downloads $25 Billion Transactions / year
- 14. Magento in 2013 3 Million+ Downloads $25 Billion Transactions / year 500,000+ Community Members
- 15. Magento in 2013 3 Million+ Downloads $25 Billion Transactions / year 500,000+ Community Members 150,000+ Merchants
- 16. Magento in 2013 3 Million+ Downloads $25 Billion Transactions / year 500,000+ Community Members 6,000+ Extensions 150,000+ Merchants
- 17. TIMELINE
- 18. TIMELINE
- 19. TIMELINE
- 20. TOP ONE MILLION SITES - FEB 2013
- 24. • Team of 25 in-house full time staff • Full-service, long-term partner focus • 100% Committed to Strategies that increase revenue • Magento Excellence Award Winners (selected out of 650 partners globally) ABOUT EXCEED ONLINE
- 26. HISTORY • Worked with number of products including eStar, Compose, Vendorama, Xcart & ZenCart • Locked in and limited NEW Features • Road Map is slow and dictated by provider • 100% ‘their product’ focused • Closed black box solution • Limited back up and on-going support
- 29. UPSELLS & RELATED PRODUCTS Increasing AOV Up-sells: More expensive products designed to make the customer spend more. Related products: Complementary products shown on the product page.
- 30. CROSS-SELLS Increasing AOV Cross-Sells: Cheaper, last minute products on shopping cart
- 31. SHOP BY ATTRIBUTE (QUICK FIND) • Your customers can filter categories by Size, Colour, Brand, Price and any other attribute loaded against a product
- 32. PRIVATE SALES • Offer exclusive sales to select customers. • ‘Merchant invite only’ or ‘invite a friend’ – Further promotes the exclusivity of the sale.
- 33. CUSTOMER SEGMENTATION • Use Magento to personalise the browsing experience based off your customer data including browsing habits, birthday, products purchased etc. • Target first time site visitors with promotions and convert them into buyers. • Target returning customers based on what they’ve looked at or purchased – even location
- 34. ON SITE SEARCH
- 35. MULTI STORE
- 36. NEWSLETTER SIGNUPS • Send targeted communications via email bringing customers back to your site or other social profiles. • Acquisition versus retention
- 37. SOCIAL MEDIA
- 38. SOCIAL MEDIA
- 39. ABANDONED CART FOLLOW UP • Get people back to their cart and continuing checkout through abandoned cart follow up • People may leave cart/checkout for a number of reasons. • Recover 15-25% of abandoned carts with follow up emails
- 41. MOBILE • 26% of online purchases are now made on mobile devices • Less than 15% of Australian businesses (and even less for NZ) are optimised for mobile.
- 42. CLEAR SHIPPING & RETURNS POLICIES • Answer your customer’s concerns quickly. - How much is shipping? - How long will it take to get here? - What happens if I don’t like it?
- 43. FREE SHIPPING Better yet, offer free shipping
- 44. ECOMMERCE TRACKING • Use Google Analytics to track traffic, sources and revenue figures • Make decisions based on facts, not assumptions
- 47. INTEGRATION • Not everyone needs integration. • When manual tasks become difficult to manage use integration to streamline process & add scalability • Magento has open APIs and can integrate with any system.
- 48. INFRASTRUCTURE Don’t skimp on infrastructure.
- 52. DAY TO DAY ISSUES Clients don't have a thorough scope. “We’re in a rush!” Clients want all of the default functionality out of the box. ALL OF IT! “Let’s copy our competitors” or an international website in the same vertical with no idea whether the feature adds value to the business. Launching too many new initiatives in the first phase. Too many unknowns – Loyalty Programme, Customer Groups, Gift Registry, Gift Cards, Store Credits.
- 53. OUR APPROACH • Break the project into smaller low-risk projects/phases/iterations. • Each phase is a self-contained mini-project composed of activities such as requirements, design, programming and testing. • Prioritise Functionality to achieve rapid ROI
- 54. OUR APPROACH Focus on features that impact the bottom line
- 55. EXAMPLE PHASE ONE Magento Core Front End Interface OM/ PIM ERP Accounting
- 56. EXAMPLE PHASE TWO Extensions EMAIL ENGINE Extensions Extensions Magento Core Front End Interface OM/ PIM ERP Accounting
- 57. EXAMPLE PHASE THREE Extensions EMAIL ENGINE Extensions Extensions Word Press FaceBook Twitter REVIEWS Magento Core Front End Interface OM/ PIM ERP Accounting
- 58. EXAMPLE PHASE FOUR Extensions EMAIL ENGINE Extensions Extensions Word Press FaceBook Twitter REVIEWS Magento Core OM/ PIM ERP Accounting Front End Interface Front End Interface
- 60. FINAL THOUGHT
Editor's Notes
- #12: CostBetween the purchase price of the software itself, the exorbitant cost of mandatory virus protection, support charges, ongoing upgrade expenses and the costs associated with being locked in, proprietary software takes more out of your business than you probably even realize. And for what? You can get better quality at a fraction of the price.Given enough eyeballs, all bugs are shallow