Using IT Tools and Applications to gain competitive advantage
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The document provides an overview of key technological advancements, referred to as 'gamechangers', including cloud computing, e-commerce, and transaction processing systems, highlighting different organizations like Dropbox, Zara, ZipDial, Snapdeal, and Flipkart that exemplify these innovations. It discusses the importance of valuing innovation and international business strategies while outlining the advantages and challenges of employing these technologies in various industries. Additionally, it emphasizes the need for companies to adapt their strategies and operations to maintain competitiveness in a rapidly evolving digital landscape.
Using IT Tools and Applications to gain competitive advantage
- 1. RESEARCH PAPER – I TEAM MEMBERS- GROUP 5 PRIYAKSHI KACHROO RAJ SINGHRATHORE KIRANMAI REDDY VIPIN ASAVA ABHILASH MUTHINENI
- 2. OVERVIEW • GameChangers is all about the technologies that changed the course of how technology is perceived and used • Cloud Computing • International Business Strategy • Valuing Innovation • Transaction Processing System • B2B, B2C, E-Commerce • FrontRunners are organisations that adopted these technologies and stayed ahead of the curve • Dropbox • Zara • ZipDial • Flipkart • Snapdeal • Encapsulating key learnings, critical reviews and interpreting what was learnt
- 4. THE CLOUD • What is working in the cloud? Working online Storing online Guaranteed backup • Accessing your data from anywhere, anytime with Internet access
- 6. DROPBOX • Free and cost versions • More storage space when you pay • Easy to use • Allows you upload files in one step .doc, images, video, etc • Can share with others • Allowing access to your folder/s • Does not work unless you are connected to the web • Always synching so you can be up to date on all of your computers, phones, and tablets
- 7. ADVANTAGES AND DISADVANTAGES • STORAGE AND SCALABILITY • BACKUP AND DISASTER RECOVERY • MOBILITY • COST EFFICIENCY • ENABLE IT INNOVATION • CONTROL AND RELIABILITY • SECURITY PRIVACY AND COMPLIANCE • COMPATIBILITY • UNPREDICTED COSTS • CONTRACTS AND LOCK INS
- 8. ENCAPSULATE
- 9. • More application availability on the cloud • Increased growth in the market for cloud • More hybrid cloud adoption • Increased development for the cloud • More innovation because of cloud
- 11. • Value Innovation or Valuing Innovation is defined as the simultaneous pursuit of differentiation and low cost, creating a leap in value for both the buyers and the company *source-blueoceanstrategy.com
- 12. QUESTIONS EVERY ORGANIZATION SHOULD ASK Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry standards? What factors should be raised well above the industry’s standards? Which factors should be created that the industry has never offered? *source-blueoceanstrategy.com
- 14. • About ZipDial - Marketing and Analytics platform that enables brand managers to drive customer engagement by capitalizing on missed calls - Founded in 2010, the idea behind this revolutionary concept was thought off in a flight from Delhi to Bangalore - Tapping into the missed call phenomenon the platform has reached around 3 Billion • Key Platform Attributes - Engagement platform based on missed call with automatic SMS response - Real Time, Toll Free, and Simple - Zero-friction to capture leads, deliver sms content, sustain
- 15. Tapping Data of 3 Billion Mobile Users Increase Sales and profit Improve marketing and service ROI Adjust marketing plans and strategy Actionable insights for management Get customer feedback
- 16. ZipDial is Ready for Immediate Go-Live!
- 17. ENCAPSULATE
- 18. • Zipdial has kept Valuing Innovation at the very foundation of its business model • Innovation has been the key differentiator for the organization that has received 410 Million missed calls as of March 2013 • The surge in the popularity of their platform has not made the organization complacent and they have added many new one-of-its kind features like mobile number verification, building follower groups, tying with Facebook for missed call ads on the social channel thereby merging mobile with social
- 20. • International business strategy means the scattered subsidiaries acting independently and operate locally with minimal parent company coordination • A global strategy is wide range of business strategies and high level of adaptation to the local business. It involves a carefully crafted single strategy for the entire network of subsidiaries encompassing many countries simultaneously and leveraging synergies across many countries as well
- 22. ZARA’S SUCCESS STORY • ZARA is the epitome of fast fashion industry • From being a local store in Spain to a Global successful brand, It has high competitive advantages for Centralized system and vertical integrated structure • Locating themselves in Central business districts with as many outlets as possible with unique attractive interiors • Does Design, warehouse , distribution and logistics function all by itself
- 23. BUSINESS STRATEGY – GLOBAL • Zara uses global business strategy. Five keys are Stores, production, logistics and Teams • Focuses less on outsourcing, more on production and fast delivery of products • Works through value chain being vertically integrated and highly capital intensive • Manufactures 60% of merchandise by owning in-house production • More emphasis on backward vertical integration to be quick fashion follower than to achieve manufacturing efficiencies
- 25. Substitute products Bargaining power of Suppliers Bargainin g power of consumer s Rivalry among firms Barriers Entry MODERATE HIGHLOW MODERATE HIGH
- 26. TECHNOLOGIES USED Production distribution system: Distribution centre operates on dual- shifts and mobile-tracking system Information technology for collecting vital information using PDA devices for orders from stores to headquarters in Spain Highly Automated factories of their own, plants use just-in-time systems developed by Toyota in cooperation with Logistics experts.= Zara uses optical reading devices to sort articles of clothing Zara must implement more on IT & IS to improve its value chain operations.
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- 28. • Zara being a globally increasing brand with less advertising needs to invest more into advertisings as it gets difficult to compete with rivals • Changes in supply chain management are required to cut down transportation costs • Implementation of IT by switching from modem-based to broadband- based network. Zara should focus on It development to undertake ambitious developments, It should make use of IT as substitute not as adjunct
- 30. PHYSICAL STORES NOW #E- COMMERCE
- 31. HOW E-COMMERCE IS CHANGING RETAIL BUSINESS? Is it that the high street is dead?
- 33. B2B - SNAPDEAL • Snapdeal.com started as a daily deal platform • Snapdeal.com serves as an advertising platform for merchants and a discount platform for customers Features: • Helps the business with risk- free marketing • More funding
- 34. B2C - SNAPDEAL • Snapdeal.com is the fastest growing e-commerce company in India • Snapdeal.com reaches out to customers, with more than 5000 products Features: • Easy to use payment methods • User friendly site - firmness • Excellent use of technology
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- 36. • Marketing Mix • Advertising • Deal of the Day • M-Commerce
- 38. • System software that supports transaction processing • Example: Grocery store check out cash register with connection to network
- 39. HOW ONLINE TRANSACTIONS WORK
- 41. • Flipkart-Handles thousands of orders and transactions per day • Flipkart introduced its own payment gateway solution ‘PayZippy • Saves the card details in ‘PayZippy’ account • Advantages: a)Saves the transaction time b)Reduces transaction failures c)Has cut the infrastructure cost of the organization
- 42. WHAT NEXT FOR FLIPKART
- 43. ENCAPSULATE
- 44. • Transactions are one main thing E-commerce industries has to take care of • Flipkart has come with ‘PayZippy’ making the customer work easy and comfortable
- 45. THANK YOU