The GDSN MR3 update introduces significant changes to global data synchronization standards for product information exchange, impacting about 40% of attributes and necessitating system updates by May 11, 2016. Key enhancements include new and modified attributes, support for multiple regulations, and improved validation rules. Riversand Technologies is positioned as a leader in Master Data Management with solutions certified for MR3, aiding companies in compliance and effective data synchronization.