An introduction to Magiq
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Magiq is an on-demand digital marketing product that uses patented technology to automatically capture visitor information and build profiles to provide personalized experiences and targeted campaigns. It analyzes visitor behavior in real-time to determine their stage in the buying process (e.g. attention, interest, desire, action). Magiq then pushes relevant content to visitors without changing the client's website. Clients only pay for the specific Magiq apps and features they use, starting at $0.50 per thousand customer records held per month. The document provides a case study of an insurer that increased conversions by 15% using Magiq's techniques.
An introduction to Magiq
- 1. An Introduction to Magiq On-Demand Digital Marketing
- 2. Why are we here? We are here to discuss a new product which we think will help you Generate additional income from current clients Shorten sales and implementation cycles for new customers Help you to deliver your creative ideas to your customers More simply More quickly More effectively At lower cost With higher returns… Demonstrate how skill can beat guesswork Agency v A/B Testing
- 3. What is Magiq? Magiq exploits a unique and patented set of technology to automatically capture information from web site visitors and… Use that to build a real-time profile of each visitor and visit Use that to build a long-term profile of each visitor’s behavior Provide you a set of apps that allow you to exploit this data Real-time personalization Self-building customer lists to drive targeted (email) marketing campaigns … and do all of that Via a pay-as-you-go cloud based service Without “tagging” the client’s site Without any programming or technical skills.
- 4. Components A Magiq file to include in the site A client app to manage your gnomes The gnomes provide a suitable metaphor for what Magiq does You hire and fire Gnomes to run the Magiq apps, you give them a budget and instructions… they do the work…. A (growing) set of apps that provide a set of digital marketing services
- 6. Magiq’s apps
- 7. Magiq’s apps
- 8. Magiq’s apps
- 9. Magiq’s apps
- 11. A real-world case study Dutch Insurer FBTO uses these techniques to drive online conversion and cross channel programs.
- 12. Pilot Real Time Interactions Relevant interactions with the visitor
- 13. Interaction with the customer/visitor who are in a specific buying phase: Attention : visit only, no goals reached Interest : visit to product information Desire : visit to premium calculation Action : bought an insurance product This profiling is done for each of 4 products Resulting in 16 visitor segments Magiq is used to push content for each segment The site is NEVER changed! AIDA model
- 14. Attention stage Empty profile/first visit. Show people three unique selling points of FBTO
- 15. Interest stage This visitor has shown interest in a specific product in the past or in this session... Show visitor test results for specific product. In this case: “ 86% of our customers would recommend FBTO health insurance to others.”
- 16. Desire stage This visitor has made a premium calculation in the past or in this session. Show visitor 3 unique selling points for that specific product.
- 17. Action stage Visitor has bought an insurance online in the past or in this session. Show all the online service elements we have for that specific product.
- 18. Results > For the products that were used in the test we have an increase of 15% in conversion rate: From 3.76% in the test group (no Magiq) To 4.32% for visitors (with Magiq) > Significant: 98%
- 19. Cross Channel Program The data was also used to target visitors who get quote but do not buy The call centre calls known visitors in this state Quote-to-call duration is tuned for maximum conversion 1 in 3 calls result in a sale!
- 21. Charging You only pay for what Magiq does for you: $0.50 per thousand customer records held per month $1.50 per thousand Chameleon page impressions $2.00 per thousand Locale page impressions $2.00 per thousand Smart changes $5.00 per 1000 downloaded Retain or Prospect records Every gnome has a budget – so no surprises. £500/month minimum charge… One month contract term One customer per instance Data privacy… Custom segmentation & site tuning against agreed/fixed quote Basket analysis, behavioral segments, rich media monitoring etc.
- 22. What can Magiq do for you? Either generate service revenue You use Magiq to provide services to the client They may never know or care how… Landing page optimization In page behavioral targeting/personalization etc.. Targeted email campaigns (where Magiq provides the data) Or you use it to generate creative revenues They buy it and use it – you create ideas, content etc. … and optionally provide a “Magiq Management” service Or you use it to pitch to new clients (as I did) and use it to implement quick wins, or explore tactical ideas.
- 23. The Magiq Touch Tag-Free implementation With a single, one-time, change to the site template Magiq puts in you control! Automated data capture Real-time Content Modification Search based, visit based, location based, behavior base etc. Self-building customer lists Lists alerting you to hot prospects and at-risk customers who you need to call All paid for on-demand, with budgets you set and manage Instigated in real-time by you Implemented in real-time by Magiq!
- 24. Any sufficiently advanced technology is indistinguishable from magic. The next generation of solutions are about pushing the technology to the next level – pushing the technology to the point where it disappears, becomes irrelevant and invisible – pushing it to the point that it just appears to be Magic… … .pure Magiq Arthur C Clarke’s Three Laws of Prediction…