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An introduction to PR for events

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LaurenTroughton

The document presents an introduction to public relations (PR) for events, covering key topics such as the definition of PR, components of a good story, and the purpose of press releases. It emphasizes the importance of effective communication for brand awareness and outlines strategies for writing compelling press releases and finding journalists. Key elements include crafting strong headlines, personalizing content, and providing engaging narratives that resonate with the audience.

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An Introduction to PR For Events Rachel Harrison Lauren Troughton
Agenda •What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
An introduction to PR for events
“Public Relations is about reputation - the result of what you do, what you say and what others say about you.”
Why is it important to the events industry? ● Publicity and promotion ● Sales and revenue ● Creates a presence ● Brand awareness ● Message communication
Agenda • What is PR? •What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
● Impact ● Timely ● Relevant ● Insightful ● Emotional ● Prominence ● Shareable What makes a good news story?
Agenda • What is PR? • What makes a good story? •What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
What is a press release? An official statement issued to newspapers giving information on a particular matter What do you need to include? 1. Have a strong headline 2. Include a date 3. Tailored to the right person 4. Make it easy to read and jargon free 5. Identify your three key points
6. Answer who, what, why, where and when 7. Use a quote and make it relevant 8. Include a link to images 9. Provide contact details 10. Use notes to editor if needed
Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
1. Personalise it 2. Save journalists extra work 3. Get quotes from people of public interest 4. Offer it as an exclusive 5. Send it in a creative way How can you stand out?
Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
The Guardian The BBC
The Express The Independent
The Best Day of the Year to Propose How Should Someone Propose?
An introduction to PR for events
Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
An introduction to PR for events
An introduction to PR for events
Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
An introduction to PR for events
Rachel Harrison Lauren Troughton @laurenfaet Thank You

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An introduction to PR for events

  • 1. An Introduction to PR For Events Rachel Harrison Lauren Troughton
  • 2. Agenda •What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 4. “Public Relations is about reputation - the result of what you do, what you say and what others say about you.”
  • 5. Why is it important to the events industry? ● Publicity and promotion ● Sales and revenue ● Creates a presence ● Brand awareness ● Message communication
  • 6. Agenda • What is PR? •What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 7. ● Impact ● Timely ● Relevant ● Insightful ● Emotional ● Prominence ● Shareable What makes a good news story?
  • 8. Agenda • What is PR? • What makes a good story? •What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 9. What is a press release? An official statement issued to newspapers giving information on a particular matter What do you need to include? 1. Have a strong headline 2. Include a date 3. Tailored to the right person 4. Make it easy to read and jargon free 5. Identify your three key points
  • 10. 6. Answer who, what, why, where and when 7. Use a quote and make it relevant 8. Include a link to images 9. Provide contact details 10. Use notes to editor if needed
  • 11. Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 12. 1. Personalise it 2. Save journalists extra work 3. Get quotes from people of public interest 4. Offer it as an exclusive 5. Send it in a creative way How can you stand out?
  • 13. Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 16. The Best Day of the Year to Propose How Should Someone Propose?
  • 18. Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention
  • 21. Agenda • What is PR? • What makes a good story? • What is a press release? • Media space: how to make your press release stand out • How to write a killer headline • Find influencers/journalists • Alternative ways to earn attention