SXSW Guide 2015 by PSFK + MDC

2015
SXSW
GUIDE
An on-the-ground guide to getting the most out of sxsw interactive.
DOWNTOWN
AUSTIN
Redefining Retail
In today’s marketplace, brands need to create a unified
experience across channels to achieve retail success. Experts
will discuss how to leverage emerging tech and platforms to
build personal connections with consumers and close the gap
between product discovery and purchase.
Skills For The Modern Marketer
With people’s evolving media consumption habits, traditional
ad-based marketing has to be reevaluated for its effectiveness
in reaching consumers. Innovative brands and agencies will
debate how to best harness interactivity, personalization and
emerging platforms to keep audiences informed, involved and
entertained.
Storytelling and Community Engagement
Forward thinking companies are leveraging new technologies
and features to create interactive content experiences that
engage audiences in exciting ways. Leading creatives will talk
about new storytelling techniques and methods for building
active communities.
Harnessing The Creative Culture
Cross-functional, remote and freelance teams are becoming the
new workplace norm, forcing companies to prioritize creativity,
collaboration and flexibility. Best-in-class companies will
describe how fostering entrepreneurial and experimental work
cultures both in and outside of their organizations can become
competitive advantages.
Winning In The Data Economy
As information security and privacy become larger concerns,
transparent data policies and better controls become
competitive advantages. Market leaders will discuss how
smarter data sharing strategies can strengthen consumer
loyalty, while helping businesses improve their offerings.
Technology’s Cultural Impact
As personal, social and mobile technologies become intricately
embedded into the fabric of daily life, the immediate and
long-term impacts are still being understood. Researchers and
innovators will debate how the digital evolution is impacting
fundamental aspects like identity, relationships and happiness,
and how businesses can best take part.
MDC Agency Partners
Social Events
Places to EatRedefining Retail Creative Culture
Marketing Skills Data Economy
Engaging Community Technology Impact
What Is A Brand Now Anyway?
Gold | Platinum | Interactive Badge
11:00am - 12:00pm
Capitol Ballroom | Sheraton Austin
Connectivity and community are changing consumer expectations and
relationships around what they buy. Hear from prominent brand marketers as
they reflect on how the digital revolution has changed the value and purpose of
a brand?
http://schedule.sxsw.com/2015/events/event_IAP43191
How to Rock SXSW in 4 Hours
12:30pm - 1:30pm
Exhibit Hall 5 | Austin Convention Center
Hear 4-hour work week author Tim Ferris share his personal playbook for
creating the life of your dreams along with some practical tips for maximizing
your time spent at SXSW.
Back To The Future of Media
Gold | Platinum | Interactive | Film Badge
5:00pm - 6:00pm
Ballroom D | Austin Convention Center
In a digital landscape where content creation, distribution, consumption and
monetization are continually evolving, the metrics for success are changing.
Hear Thrillist Media Group founder/CEO Ben Lerer and his team ask the all
important question of: What does the media company of ten years from now
look like?
Defining the Next Generation Retail Experience
3:30pm - 4:30pm
Merchants must experiment with digital technologies to create a brand new
shopping experience for their customers. Join Sephora’s CMO Julie Bornstein in
conversation with Katrina Lake, Founder & CEO of Stitch Fix and Jennifer Hyman,
Co-Founder & CEO of Rent the Runway.
Party: SXSW Interactive Opening Party
8:00pm
Pool Terrace | JW Marriott
The party to start off SXSW - the annual Interactive Opening Party is a must-not-
miss event.
http://2015.do512.com/events/2015/3/13/sxsw-interactive-opening-party-
presented-by-dyn-official
Content Marketing vs. Don Draper: The End Of Ads
2:00pm - 3:00pm
As traditional ad-based marketing runs the risk of becoming obsolete, forward
thinking brands are positioning themselves as publishers, entertainers, and
providers. Hear from a panel of leading marketing and communication
professionals as they discuss the future of marketing content creation.
Lunch at Sputnik
Sputnik | 1300 E 6th St.
Enjoy gourmet burgers & artisanal hot dogs in a saloon-like bar with vintage pin-
up posters & a relaxed vibe.
Friday, March 13th
Themes to look out for

Saturday, March 14th
Party: Spectacular 2015:
9:00am
Crave | 340 E. 2nd St.
Why? Software? Hardware? Robots? Nanotech? 3D Printing? Biotech? Clean
Energy? Start the day with 25 Speed Demos and 15 Kiosks showcasing some
of today’s best emerging tech, and enjoy an awesome breakfast from Brazilian
steakhouse Fogo de Chao while you’re there.
http://2015.do512.com/techbreakfastspectacular2015
Workshop: General Assembly + SXSW free workshops:
Free with RSVP
11:00am - 4:30pm
AT&T Executive Education and Conference Center | 1900 University Ave.
Join General Assembly for free classes in web development, digital marketing,
business development, user experience design, and more. You’ll learn new skills
from seasoned practitioners and leave with the know-how to meet the next
milestone in your professional life.
http://www.eventbrite.com/e/free-ga-sxsw-workshop-programming-tickets-
15458185850?aff=es2
Turning Talent into Rock Stars
12:30pm - 1:30pm
Salon 5-6 | JW Marriott
Hear Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez
International make his case for why large companies need to invest early and
often in their employees so they reach their full potential and in turn, ensure the
company as a whole will win out in a competitive business environment.
The Future Role of Tech in Dining and Food
3:30pm - 4:30pm
Tech is shaping the ways we interact with and consume food, both inside and
outside of the restaurant. Momofuko Chef David Chang and AWL editor Matt
Buchanan team up to talk about how technology is forcing us to reexamine the
relationship we have with food.
Party: SouthBites Craft-Cocktail Happy Hour Presented by KitchenAid:
6:00pm - 8:00pm
Driskill | 604 Brazos St
Enjoy free craft cocktails made with KitchenAid appliances and new product
offerings and giveaways.
http://schedule.sxsw.com/2015/events/event_OE03675
Lunch at La BBQ
La BBQ | 902 East Cesar Chavez St.
BBQ fans line up early at this hip, lively spot with picnic tables known for free
beer & live music.
Sunday, March 15th
Additional SXSW Panel: The House of Bitcoin:
Free with RSVP
10:00am - 5:00pm
Max’s Wine Dive | 207 San Jacinto Blvd.
As digital payments become more commonplace questions around security and
privacy loom large. Swing by the House of Bitcoin to hear how cryptocurrencies
are reshaping the market, test out currency innovations, and speak to leading
industry disruptors.
http://2015.do512.com/houseofbitcoindayone2015
Bill Gurley and Malcolm Gladwell in Conversation
Interactive | Gold | Platinum Badge
12:30pm - 1:30pm
Benchmark’s Bill Gurley and best selling author Malcolm Gladwell will discuss
economic and entrepreneurial outliers, while providing insight, actionable advice
and sharing personal experiences.
SXSW Accelerator: Wearable Technologies
Gold | Interactive | Platinum Badge
2:00pm - 3:00pm
Salon FG | Hilton Austin Downtown
We are seeking wearable products that improve overall human performance
and wellness. Watch as the SXSW Accelerator pitch platform allows early stage
technology startups to pitch their products and services to industry technology
experts, high profiled media personnel, Venture Capitalists and Angel Investors.
A New Generation: Creativity and Open Source
3:30pm - 4:30pm
Salon 3 | JW Marriott
Open sourced culture has provided new tools and inspiration to creatives,
incentivizing them to openly share ideas. Matt Mullenweg, CEO and Founder of
Automattic will talk with entertainer, writer and producer Donald Glover, about
how sharing ideas will impact future outputs and how collaboration changes the
way artists and developers co-create.
POTUS 2048: Data-Driven and Groomed Since 2012
5:00pm - 6:00pm
Texas Ballroom 1 | Hyatt Regency Austin
Leveraging the power of social media, data and analytics to groom a child from
the womb will be increasingly important for future leaders. Hillary Lund, Insights
Lead at Colle+McVoy will discuss with Tim Letscher, Experience Architecture
Director at Colle+Mcvoy about how social media should be used to prepare a
child for the most powerful job on the planet - President of USA.
Party: Tech Cocktail SXSWi Celebration:
5:00pm - 11:00pm
Magie Mae's | 323 East 6th St.
Join in to see 20 of the hottest startups showcase their service offerings, while
enjoying a night of great conversation, giveaways, and cocktails.
http://tech.co/event/tech-cocktails-startup-celebration-sxswi-2015
Lunch at Frank’s
Frank's | 407 Colorado St.
Try the exotic hot dogs & sausages - from venison to veggie - plus sides, cocktails
& brunch.
DOWNTOWN
AUSTIN
DOWNTOWN
AUSTIN

Monday, March 16th
Breakfast at Cenote
Cenote | 1010 East Cesar Chavez St.
Trendy spot for French pressed coffee, farm-fresh eats & local Rockstar Bagels.
The Rise of the Creative Economy
12:30pm - 1:30pm
Salon D | JW Marriott
As design becomes an increasingly integral part of any successful business, companies
need to recruit and cultivate this creative talent. Join Adobe’s Scott Belsky and a panel
of design experts to hear about the shifts taking place in the creative field and the
challenges and opportunities these professionals face.
Lyft CEO Logan Green Wants to Change The Face of Transportation
Free with RSVP
2:00pm - 3:00pm
As the “on-demand” ecosystem continues to expand and reinvent itself, it is changing
consumer expectations and transforming how businesses operate. Join Lyft Co-founder
and CEO Logan Green as he speaks to the challenges and early successes that has led
to Lyft to quickly becoming one of the fastest-growing tech companies, and share his
vision of how he plans to transform the face of transportation forever.
http://sxsw.com/interactive/news/2015/lyft-ceo-logan-green-will-drive-interactive-
keynote-monday-march-16
Virtual Reality Journalism
3:30pm - 4:30pm
Zilker Ballroom 1 | Hyatt Regency Austin
Immersive technologies are delivering on the promise of letting audiences experience
their media and entertainment in new ways. Join a panel of leading technologists,
academics, and journalists at the cutting edge of storytelling to ask whether virtual
reality can affect how users empathize with and better understand international events.
Future15: Why Invention is Bad for Business
4:00pm - 4:15pm
Ballroom B | Austin Convention Center
Taking advantage of existing tech can sometimes be more beneficial than constantly
looking to innovate. Curtis Hougland, CEO at Attention, will talk about how harnessing
and repurposing past innovations could impact and improve marketing material.
Game of Thrones: Creating Immersive Entertainment
Gold | Platinum | Interactive | Film | Music Badge | Artist Wristband
5:00pm - 6:00pm
Ballroom AB | Four Seasons
Finding ways to interact with fans between purchases or episodes is a challenge for
any brand. Join Sabrina Caluori, VP Digital & Social Media at HBO as she talks about
how to create emotional, layered, cross-channel experiences that keep audiences
engaged all year round.
Party: The Onion & AV Club Present: Manic Monday (sponsored by TGI Fridays)
Free with RSVP
4:00pm - 12:00am
Red 7 | 611 East 7th St.
Come enjoy a musical lineup including Courtney Barnett, Real Estate, Wooden Wisdom
(Elijah Wood and Zach Cowie) and METZ at Red 7, along with drinks food and a bar
exhibit sposored by TGI Fridays.
https://www.eventbrite.com/e/the-onion-av-club-present-manic-monday-sponsored-
by-tgi-fridays-tickets-15765941355
The Case for Design Thinking In Communications
9:30am - 10:30am
Learn how implementing a design thinking approach will not only improve your team’s
problem solving skills and creative idea output, but also fundamentally change the
value of your brand marketing and communications.
Dr. Astro Teller from Google [x]
Free with RSVP
2:00pm - 3:00pm
Hear the head of Google [x] Dr. Astro Teller shed some light into his moonshot
factory for building magical, audaciously impactful ideas that can be brought to
reality through science and technology.
http://sxsw.com/interactive/news/2015/tuesday-keynote-and-more-all-star-
programming-added-2015-event
Home Smart Home: The Future Conscious Home
3:30pm - 4:30pm
Room 208 | JW Marriott
Just a few years ago, the idea of a smart home was only a dream, but its full
potential is still being realized. Join industry experts as they predict the rise of a
conscious home that will know your schedule, your wants and your needs.
Reimagining Classic Services for Millennials
11:00am - 12:00pm
Salon K | Hilton Austin Downtown
History is filled with examples of classic products or services being repackaged
or updated for evolving audiences. This panel discussion evaluated the evolution
of classic products and services, and how the way the service experience need
to change.
Party: PayPal Social Media Lounge:
9:00am - 5:00pm
Austin Convention Center
http://rsvpster.com/party/paypal-social-media-lounge-day-1/
Party: 2015 SXSW Interactive Innovation Awards
6:00pm : Pre-Party Begins
7:00pm :Award Ceremony
6th floor | Hilton Austin Downtown
The digital industry is constantly evolving and broadening in scope. Join in as
SXSW honors the best and latest advancements in platforms, apps, and devices
of 2014, and the people who made them happen.
http://sxsw.com/interactive/awards/interactive-awards
Party: Interactive Closing Party
9:00pm - 12:00am
Stubb's | 801 Red River St.
Join the festivities at the Media Temple closing party to celebrate the best of
SXSW.
http://mediatemple.net/sxsw/
Austin Things To See - HOPE Outdoor Gallery:
Check out this cool outdoor gallery featuring an ever-changing wall space that
provides muralists, graffiti artists and community groups the opportunity to
display large scale art pieces driven by inspirational, positive and educational
messaging.
https://www.facebook.com/HOPEOutdoorGallery
Tuesday, March 17th
Lunch at Clay Pit
Clay Pit | 1601 Guadalupe St.
Welcoming brick-walled restaurant serving contemporary Indian Cuisine with
over 100 wine selections.
DOWNTOWN
AUSTIN
DOWNTOWN
AUSTIN

TREND SORTED EVENTS TREND SORTED EVENTS
REDEFINING RETAIL
Exploring The Rise of Mobile Shopping
March 15, Sun. | 3:30pm - 4:30pm
The newest wave of apps, sites, and mobile shopping services are
changing the way people shop from 24 hour services to personalized
experiences for the masses. Hear how companies like Spring, eBay Valet,
and Google Shopping Express offer convenience and personalization on an
unprecedented scale, and are forcing traditional retailers to rethink what
best-in-class service means.
Book Reading: Leading Digital: Mastering Digital Transformation
March 16, Mon. | 11:00am - 11:20am
Ballroom G | Austin Convention Center
Mobile, analytics, social media, sensors, and cloud computing have already
fundamentally changed the entire business landscape as we know it. Join
MIT’s George Westerman as he highlights how large companies in traditional
industries, from finance to manufacturing to pharmaceuticals, are using
digital to gain strategic advantage.
Book Reading: The Best Interface is No Interface by Golden Krishna
March 16, Mon. | 3:30pm - 3:50pm
Golden Krishna’s SXSW keynote two years ago challenged designers to
think outside the confines of a screen when designing interfaces for new
technology. Come listen to Golden highlight excerpts from his upcoming
book, “The Best Interface is No Interface,” that will challenge the necessities
of screens at all.
Defining the Next Generation Retail Experience
March 13, Fri. | 3:30pm - 4:30pm
Merchants must experiment with digital technologies to create a brand
new shopping experience for their customers. Join Sephora’s CMO Julie
Bornstein in conversation with Katrina Lake, Founder & CEO of Stitch Fix
and Jennifer Hyman, Co-Founder & CEO of Rent the Runway.
Lyft CEO Logan Green Wants to Change The Face of Transportation
Free with RSVP
March 16, Mon. | 2:00pm - 3:00pm
Exhibit 5 | Austin Convention Center
As the “on-demand” ecosystem continues to expand and reinvent itself, it is
changing consumer expectations and transforming how businesses operate.
Join Lyft Co-founder and CEO Logan Green as he speaks to the challenges
and early successes that has led to Lyft to quickly becoming one of the
fastest-growing tech companies, and share his vision of how he plans to
transform the face of transportation forever.
http://sxsw.com/interactive/news/2015/lyft-ceo-logan-green-will-drive-
interactive-keynote-monday-march-16
Reimagining Classic Services for Millennials
March 17, Tue. | 11:00am - 12:00pm
Salon K | Hilton Austin Downtown
Why? History is filled with examples of classic products or services being
repackaged or updated for evolving audiences. This panel discussion
evaluated the evolution of classic products and services, and how the way
we experience content is changing.
Additional SXSW Panel: The House of Bitcoin:
Free with RSVP
March 15, Sun. | 10:00am - 5:00pm
Max's Wine Dive | 207 San Jacinto Blvd.
As digital payments become more commonplace questions around
security and privacy loom large. Swing by the House of Bitcoin to hear how
cryptocurrencies are reshaping the market, test out currency innovations,
and speak to leading industry disruptors.
http://2015.do512.com/houseofbitcoindayone2015
In today’s marketplace, brands need to create a unified
experience across channels to achieve retail success. Experts
will discuss how to leverage emerging tech and platforms to
build personal connections with consumers and close the gap
between product discovery and purchase.
Brand and Deliver: Creating Custom Branded Content
March 13, Fri. | 3:30pm - 4:30pm
Texas Ballroom 4-7 | Hyatt Regency Austin
The brands of today need to create engaging content in a fast paced
manner to entice readers and customers alike. Join Spencer Griffin (Vice
President, Big Breakfast; Executive Producer, CollegeHumor) and Luke
Simmons (Director of Branded Content, Electus Digital & CollegeHumor)
in conversation about how to balance brand messages, production, tight
budgets and high expectations to create engaging and fun content.
POTUS 2048: Data-Driven and Groomed Since 2012
March 15, Sun. | 5:00pm - 6:00pm
Texas Ballroom 1 | Hyatt Regency Austin
Leveraging the power of social media, data and analytics to groom a
child from the womb will be increasingly important for future leaders.
Hillary Lund, Insights Lead at Colle+McVoy will discuss with Tim Letscher,
Experience Architecture Director at Colle+Mcvoy about how social media
should be used to prepare a child for the most powerful job on the planet
- President of USA.
Content Marketing vs. Don Draper: The End Of Ads
March 13, Fri. | 2:00pm - 3:00pm
As traditional ad-based marketing runs the risk of becoming obsolete,
forward thinking brands are positioning themselves as publishers,
entertainers, and providers. Hear from a panel of leading marketing and
communication professionals as they discuss the future of marketing
content creation.
What Is A Brand Now Anyway?
March 13, Fri. | 11:00am - 12:00pm
Connectivity and community are changing consumer expectations and
relationships around what they buy. Hear from prominent brand marketers
as they reflect on how the digital revolution has changed the value and
purpose of a brand?
The Case for Design Thinking In Communications
March 16, Mon. | 9:30am - 10:30am
Learn how implementing a design thinking approach will not only
improve your team’s problem solving skills and creative idea output,
but also fundamentally change the value of your brand marketing and
communications.
Future15: Why Invention is Bad for Business
March 16, Mon. | 4:00pm - 4:15pm
Ballroom B | Austin Convention Center
Taking advantage of existing tech can sometimes be more beneficial than
constantly looking to innovate. Curtis Hougland, CEO at Attention, will talk
about how harnessing and repurposing past innovations could impact and
improve marketing material.
Back To The Future of Media
March 13, Fri. | 5:00pm - 6:00pm
In a digital landscape where content creation, distribution, consumption
and monetization are continually evolving, the metrics for success are
changing. Hear Thrillist Media Group founder/CEO Ben Lerer and his team
ask the all important question of: What does the media company of ten
years from now look like?
SKILLS FOR THE MODERN MARKETER
Traditional ad-based marketing has to be reevaluated for
its effectiveness in reaching customers. Leading brands
and agencies will debate how to best harness interactivity,
personalization and platforms to keep audiences informed,
involved and entertained.

Additional SXSW Panel: The Cast of Community on
Moving to Digital:
March 15, Sun. | 11:00am - 12:00pm
Room 18ABCD | Austin Convention Center
Despite an extremely dedicated fanbase, NBC comedy Community had
difficulty on network television. Come see the show’s writer Dan Harmon
and lead actor Joel McHale as the elucidate the opportunities and
challenges Community faced as the story shifted to a digital platform.
Additional SXSW Panel: The Future of Concerts on TV:
March 17, Sun. | 11:00am - 12:00pm
San Jacinto | Four Seasons
In an age where everything is recorded and documented on smartphones
and uploaded immediately after happening, the task of keeping live music
sacred goes well beyond the artists themselves. Dive into a discussion about
the concert experience with a panel of music professionals from AXS TV,
Eagle Rock Entertainment, and Northstar Media.
http://schedule.sxsw.com/2015/events/event_MP31421
Additional SXSW Panel: Music UX: Connecting Technology and Experience
for Fans:
March 17, Sun. | 12:30pm - 1:30pm
Room 12AB | Austin Convention Center
The music industry has never before had access to such a wide array of data
and tools, yet the consumer experience has remained fairly vapid. Come join
this panel of musicians and technologists to learn how content creators can
use technology to transform the user experience and create rich, meaningful
activations for their fans.
http://schedule.sxsw.com/2015/events/event_MP42277
Virtual Reality Journalism
March 16, Mon. | 3:30pm - 4:30pm
Immersive technologies are delivering on the promise of letting audiences
experience their media and entertainment in new ways. Join a panel of
leading technologists, academics, and journalists at the cutting edge of
storytelling to ask whether virtual reality can affect how users empathize
with and better understand international events.
Game of Thrones: Creating Immersive Entertainment
March 16, Mon. | 5:00pm - 6:00pm
Ballroom AB | Four Seasons
Finding ways to interact with fans between purchases or episodes is a
challenge for any brand. Join Sabrina Caluori, VP Digital & Social Media at
HBO as she talks about how to create emotional, layered, cross-channel
experiences that keep audiences engaged all year round.
SXSW Accelerator: Wearable Technologies
March 15, Sun. | 2:00pm - 3:00pm
Salon FG | Hilton Austin Downtown
As technology advances we are seeking all types of wearable products
that improve human performance and wellness, as well as those involved in
apparel, accessories, fashion and lifestyle. Watch as the SXSW Accelerator
pitch platform allows early stage technology startups to pitch their products
and services to industry technology experts, high profiled media personnel,
and Venture Capitalists / Angel Investors.
HARNESSING THE CREATIVE CULTURE
Cross-functional, remote and freelance teams are becoming
the new workplace norm, forcing companies to prioritize
creativity, collaboration and flexibility. Best- in-class
companies will describe how fostering entrepreneurial and
experimental work cultures can become a competitive
advantage.
Turning Talent into Rock Stars
March 14, Sat. | 12:30pm - 1:30pm
Salon 5-6 | JW Marriott
Hear Bonin Bough, VP of Global Media and Consumer Engagement at
Mondelez International make his case for why large companies need
to invest early and often in their employees so they reach their full
potential and in turn, ensure that the company as a whole will win out in a
competitive business environment.
The Rise of the Creative Economy
March 16, Mon. | 12:30pm - 1:30pm
Salon D | JW Marriott
As design becomes an increasingly integral part of any successful business,
companies need to recruit and cultivate this creative talent. Join Adobe’s
Scott Belsky and a panel of design experts to hear about the shifts taking
place in the creative field and the challenges and opportunities these
professionals face.
Dr. Astro Teller from Google [x]
Free with RSVP
March 17, Tue. | 2:00pm - 3:00pm
Exhibit Hall | Austin Convention Center
Google is known for their innovatives in context aware solutions. Hear
this year’s SXSW keynote by Dr. Astro Teller as he brings his insight from
running Google [x], the company’s factory for turning magical, audaciously
impactful ideas into reality through science and technology.
http://sxsw.com/interactive/news/2015/tuesday-keynote-and-more-all-star-
programming-added-2015-event
Book Reading: When Millennials Take Over
March 16, Mon. | 5:00pm - 5:20pm
Social media has permanently changed the relationship between individuals
and institutions. Come join Jamie Notter and Maddie Grant in a discussion
on a new more transparent, decentralized, and collaborative “normal”
powered by the Millennials’ coming of age.
Book Reading: All Edge: Inside the New Workplace Networks
March 15, Sun. | 4:30pm - 4:50pm
Today’s information and communication technologies have issued in an
era of unprecedented collaboration changing workplace power dynamics
by creating temporary, loosely organized, project oriented teams dubbed
adhocracies. Sit in on a session with UT-Austin Professor of rhetoric and
writing Clay Spinuzzi as he analyzes the strengths, weaknesses, and
possibilities associated with flexible workplaces and structures.
Bill Gurley and Malcolm Gladwell in Conversation
March 15, Sun. | 12:30pm - 1:30pm
Benchmark’s Bill Gurley and best selling author Malcolm Gladwell will
discuss economic and entrepreneurial outliers, while providing insight,
actionable advice and sharing personal experiences.
A New Generation: Creativity and Open Source
March 15, Sun. | 3:30pm - 4:30pm
Open sourced culture has provided new tools and inspiration to creatives,
incentivizing them to openly share ideas. Matt Mullenweg, CEO and Founder
of Automattic will talk with entertainer, writer and producer Donald Glover,
about how sharing ideas will impact future outputs and how collaboration
changes the way artists and developers co-create.
Workshop: GAN Accelerator & Startup Matchmaking:
Free with RSVP
March 16, Mon. | 2:00pm - 4:00pm
Speakeasy | 412 Congress Ave.
This is a chance to learn about and get involved with GAN’s accelerator
program startups. Mix and mingle in this GAN sponsored social event.
http://rsvpster.com/party/gan-accelerator-startup-matchmaking/
STORYTELLING AND COMMUNITY ENGAGEMENT
Forward thinking companies are leveraging new
technologies and elements to create interactive content
experiences that engage audiences in exciting ways.
Innovative retailers will talk about how encouraging
community participation through storytelling techniques will
reach and engage consumers.
Worlds Without Boundaries: Books, Games, and Films
March 15, Sun. | 9:20am - 10:30am
Room 18ABCD | Austin Convention Center
Fictional universes have often seen crossover from their original medium
into books, movies, and video games. VP of Niantic Labs and best selling
author John Hanke and James Frey come together to discuss their
collaboration to bring the fictional worlds from books, movies, and games
into the real world through immersive games and challenges.

Book Reading: Digital Destiny: How the New Age of Data Will Transform
the Way We Work, Live, and Communicate
March 15, Sun. | 12:30pm - 12:50pm
The digital age will continue to create significant and unforeseen change,
bringing us into a new era of humanity. Shawn DuBravac, Ph.D will speak
to the importance of preparing ourselves for the dramatic changes that we
face in the upcoming years of digital innovation.
Dual Presentation: Nebraska: Keeping Paper Alive in the Digital Age
March 16, Mon. | 9:30am - 10:30am
Big Band | Hyatt Regency Austin
Technological advances are increasingly making traditional media obsolete.
Dre Baumert, Assoc Creative Director of KBS+P will describe how to
leverage America's heritage in the ever evolving content consumption
culture.
Additional SXSW Panel: How Chef Watson Changed the Way We Prepare
Food:
March 16, Mon. | 9:30am - 10:30am
Driskill Ballroom | Driskill Hotel
Technological advances are changing how we interact with and prepare
food. Listen to IBM Watson designers and engineers in conversation with
Dawn Perry, Senior Food Editor at Bon Appetit on how IBM Watson’s “Chef
Watson” alters public perception and creates opportunity for discovery.
A Framework for Privacy By Design
March 16, Mon. | 5:00pm - 6:00pm
Technology is forcing society to rethink its previously held ideals for
personal identity, privacy, and data governance. Explore IEEE’s Future
Identity Series with Wired’s Mat Honan and Wired Trust’s Parry Aftab as
they discuss how businesses can take a proactive approach to addressing
privacy, ownership, and security concerns.
Facebook, Twitter and The Future of Free Speech
March 14, Sat. | 12:30pm - 1:30pm
Social media creates the opportunity for anyone to share their opinion
publicly at any time. Policy experts Nicole Ozer from ACLU, and Professor
Jeffrey Rosen from the National Constitution Center meet to discuss the
current situation of online censorship and the future of free speech.
TECHNOLOGY'S CULTURAL IMPACT
Personal, social and mobile technologies are becoming
intricately embedded into the fabric of daily life, with the
immediate and long-term impacts still being understood.
Researchers and innovators will debate how the digital
evolution in impacting fundamental aspects like identity,
relationships and happiness.
How to Rock SXSW in 4 Hours
March 13, Fri. | 12:30pm - 1:30pm
Hear 4-hour work week author Tim Ferris share his personal playbook
for creating the life of your dreams along with some practical tips for
maximizing your time spent at SXSW.
The Future Role of Tech in Dining and Food
March 14, Sat. | 3:30pm - 4:30pm
Tech is shaping the ways we interact with and consume food, both inside
and outside of the restaurant. Momofuko Chef David Chang and AWL editor
Matt Buchanan team up to talk about how technology is forcing us to
reexamine the relationship we have with food.
AI, Immortality and the Future of Selves - Martine Rothblatt
March 15, Sun. | 2:00pm - 3:00pm
CEO of United Therapeutics and Author of “Virtually Human: the promise-
and peril- of Digital Immortality” will speak to Lisa Miller from the New
Yorker abou artificial intelligence, robotics and the positive and negative
consequences of radical innovation.
Home Smart Home: The Future Conscious Home
March 17, Tue. | 3:30pm - 4:30pm
Just a few years ago, the idea of a smart home was only a dream, but its
full potential is still being realized. Join industry experts as they predict the
rise of a conscious home that will know your schedule, your wants and your
needs.
Interview with Hacker Josh Klein
March 15, Sun. | 5:00pm - 6:00pm
Ballroom A | Austin Convention Center
Join Hacker, Author, and Speaker Josh Klein as he breaks down some of
the as-yet unexamined forces both corporations and cryptographers are
harnessing to change the world.
WINNING IN THE DATA ECONOMY
Brands with transparent data ownership policies have the
opportunity to leverage it as a competitive advantage. Market
leaders will discuss how smarter data sharing strategies can
strengthen consumer loyalty, while helping the business
improve its offerings.
Big Data Helps Convert Fans into Customers
March 13, Fri. | 12:30pm - 1:30pm
ACL Live | ACL Live at the Moody Theater
Big data offers big opportunities to increase ROI, wow your customers and
drive conversions, but how do you identify your highest value fans and use
the right data to surprise and delight them? Featuring Turner Broadcasting,
an Indiana Pacers rep and more.

SXSW Guide 2015 by PSFK + MDC

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SXSW Guide 2015 by PSFK + MDC