An Overview of Walton
- 1. GLOBAL UNIVERSITY BANGLADES(GUB) Welcome
- 2. Welcome To Our Presentation An Overview of
- 3. GLOBAL UNIVERSITY BANGLADESH (GUB) BARISAL Submitted To Md.Mahiuddin Sabbir Lecturer, Dept. Of Business Administration Global University Bangladesh (GUB),Barisal. Submitted By Group members name & ID Isttiak Hossain :162-001-038 Sabbir Hossain :162-001-021 Nahiddujaman Nahid :162-001-027 Abdulla Al Imran :162-001-029 Batch :162 Course code : MAT -108 Program : BBA
- 5. Introduction • Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh. • It is a sister concern of R.B. Group. • Walton is one of the largest electrical, electronics and automobiles manufacturing companies in South Asia. • It’s headquarters is situated at Dhaka, Bangladesh.
- 6. Company Profile • Name: Walton Hi-Tech Industries Limited. • Type: Private Limited Company. • Industry: Home Appliances, Consumer Electronics and Automobiles. • Founded: Walton Hi-Tech Industries Limited set up its manufacturing industry at Chandra,in Kaliakoir of Gazipur, about 40km (25 miles) north of the capital Dhaka, in 2006. • Parent Company: Rezvi and Brothers, formed in 1977, which was later merged with R.B. Group, a leading business conglomerate in private sector of Bangladesh. There are eight sister concerns under R.B. Group and Walton Hi- Tech Industries Limited is one of them.
- 7. Company Profile • Founder Chairman: S.M. Nazrul Islam, Founder Chairman, of Walton Hi-Tech Industries Limited. • Headquarters: Dhaka, Bangladesh. • Areas Served: Bangladesh, South Asia, North America, Australia, Middle East and Africa. • Manufacturing Capacity:1.4 million Refrigerators and Freezers, 300,000 Motorcycles, 300,000 Air-conditioners. • Walton Micro-Tech: 1 million Televisions (3D, LED, LCD, CRT). • Employees: 10,000 (directly employed) and 20,000 (indirectly employed)
- 8. Board Of Directors • S.M. Nurul Alam Rezvi, Chairman, R.B. Group. • S.M. Shamsul Alam, Managing Director, R.B. Group. • S.M. Ashraful Alam, Managing Director, Walton Hi-Tech Industries Limited. • S.M. Mahbubul Alam, Director, R.B. Group. • S.M. Rezaul Alam, Director, R.B. Group. • S.M. Monjurul Islam Ovee, Director, R.B. Group. • Ilias Kanchan, Executive Director, Walton Hi-Tech Industries Limited.
- 9. Vision • Walton vision is “ AMADER PONNO” that means Walton ltd. is always there to help the customers get the full assistance of communications services in their daily lives. • There are the 120 outlets different place in our country.
- 10. Mission • The company desires to provide the latest technology based products with innovative design, excellent quality and many different models & capacities.
- 11. Services & Functions • Walton pursues its 21st century vision of becoming a true universal digital brand through innovative design, latest technology and proper customer satisfaction. • Walton service network is the country’s only ISO 9001:2008 Standard Certified after sales service network.
- 12. International Market: •The products of the company have acquired a significant local market share and are also exporting to different countries in the world like United Arab Emirates, Myanmar, Sudan, Qatar etc. •And they are also preparing for huge market access to Australia, Singapore, Poland, Romania, Ethiopia, Saudi Arabia, South Africa, Oman, Kuwait, Yemen, Bhutan, Nepal, Bahrain, Nigeria and Ghana.
- 14. TVC • WALTON uses Channel I; A.T.N Bangla; NTV and other Bangladeshi channels for their advertising purpose. Also maintaining a special program in Bangla Vision named “Walton Mobile Music Club” by WALTON Hi-tech Industries Ltd.
- 15. Newspaper • Three Major Newspaper ‘Jugantor’, ‘Bangladesh Pratidin’ and ‘prothom- Alo’ are used for their advertising purpose. In English version, they used ‘The Daily Star’and ‘New Age’ for placing advertisements. Also, they used other newspapers if required.
- 16. Social Sites • Walton understand that the future direct response advertising occur through related social site. Walton concentrates in here to capture the most attraction from the customers.
- 17. Billboard and Posters • Billboard is the most important marketing tools to attract the potential consumers. • People become aware of the brand. • Very few numbers of Walton uses for advertising throughout the country.
- 18. Point of purchase • Consumer can purchase product in different outlet of Walton. • Walton has a strong chain outlet all over the country. • Potential consumers go there and purchase whatever they like.
- 19. WALTON PRODUCTS
- 20. WALTON PRODUCTS
- 22. Main Products
- 23. Competitors Analysis Walton Refrigerator
- 24. Walton mobile
- 25. Walton Microwave
- 26. Walton Motor Cycle Competitors
- 27. Market Comparison Price Quality Variety Distribution Scoop For Growth Walton **** ** * *** **** LG *** **** **** **** ** Sony * *** *** * * Singer *** ** ** ** ** Samsung ** *** ** * *
- 28. CSR Activity of Walton Walton Regulatory Compliance Greenhouse Gas Emissions Water Consumption Energy Consumption
- 29. Walton High tech company Ltd
- 30. Conclusion • Walton has become a company to be proud of in the export arena. • Walton has truly redefined Bangladesh from being a consumer country to a producer country for home appliances.
- 31. DO YOU HAVE ANY QUESTION?