Walton High Tech Company Ltd presented on their competitive advantages in the appliance market in Bangladesh. They analyzed competitors such as LG, Sony, Singer, and Samsung in refrigerators, TVs, and air conditioners. Walton has competitive advantages over these companies including lower production costs due to having heavy manpower, lower import costs, and an understanding of the local consumer culture. They also outlined their marketing mix and showed how Walton has lower prices than competitors through various price comparisons while maintaining quality, variety, distribution, and opportunities for growth.
