Analysis of existing products- The Script
- 1. Analysis of existing products The Script
- 2. Music Video – Man Who Can’t be Moved The video starts with different shots of the lead singer of the band walking down the street. Before the song beings, the camera cuts 11 times to show different shots of him. This allows the audience to see who he is and make first impressions of him. Because he is the lead singer, he represents the band, therefore how the audience sees him, reflects on the rest of the band. He is dressed casually in black jackets and trousers. This conforms to typical conventions of pop rock and indie genre, so the audience can tell what genre the band performs. When the lyrics starts, the singer immediately starts lip-syncing and looks straight into the camera, having direct address with the audience. When he mimes the lyrics “where I first met you” there’s a close up shot of him Looking straight at the audience. He’s drawing in young teenage girls, who are the majority of their target audience, and it’s as if he is singing to them. He’s using his looks to sell the image of him and his band. This is evidence of Goodwin’s theory. There are frequent close up shots of him which promotes the band and the video. The Script is a pop rock band and there are conventions and stereotypes of the genre throughout the video. There are wide shots so the audience can see all the band. The lead singers is slightly in front with the rest of the band behind them which is typical of the genre. There are close ups of the bands , especially of the guitar which is a typical convention of pop rock music. These shots help to conform to and construct peoples ideas and stereotypes towards the genre. There are more close ups of the lead singer than there is of instruments showing that the band is more interested in trying to sell themselves using the lead singer. Another convention of the genre are the band’s clothing. They are all wearing black or dark causal clothing such as jeans and jackets, which is typically seen in pop rock videos. The lead singer, who is the person that the audience sees the most, is wearing a leather jacket which is linked to the rock and pop rock genre. It makes him look edgy which is a convention of the genre.
- 3. Analysis Dyer stated that pop bands are photocopies of other bands. The Script has included lots of conventions of the pop rock genre, and therefore, their video doesn’t stand out from other videos in the same genre. For example, the clothing that they are wearing is seen a lot in this genre. OneRepublic wear the same thing that The Script are wearing in their videos. Both lead singers are wearing a leather type jacket and the rest of the band behind them are wearing dark or black casual clothing. Both of the lead singers are also seen singing into a microphone are a mid shot so that the audience can see what’s going on behind them, but also see their face well and clearly. This proves the point that bands are photocopies of other bands. The relationship between lyrics and visuals are illustrative because the video literally shows a man not wanting to move until his girlfriend or ex girlfriend comes to meet him, so the video is narrative based. The editing is used to drive the narrative forward. A editing technique that was used in the video was the time lapse that emphasised how long he had been waiting for the girl to come meet him. Time lapse was used to amplify the lyrics of the video. It shows the audience how much time has gone by, by showing the watch change time quickly and showing seasons change. The audience sees how long the lead singer is willing to wait for the girl he’s singing about.
- 4. Digipak – The Script: Science and Faith The hands also conform to the title. The hands on the back to the album could show prayer and have connotations religion and faith. The hands at the front show a bond like a handshake Inside the cover, there’s a booklet which contains lyrics of each song track. There’s also thank you messages from the band including a message written to the fans that have bought the album. This is to create the image that The Script care about their fans and the album is for them The band is looking away from the camera. Creates enigma. The audience want to find out what the band is looking at. By listening to the album, they might find out. Also shows them to be a serious band, not just performers The hands show that the album is about love. Most of the singles released by the band are about love and relationships so it conforms to their image. Typography of the band name has been kept consistent on the past 2 albums, and has become their logo. Easily recognisable to everyone, not just fans. The band name is on the top of the CD cover so introduces the band straight away All albums include the record label, companies involved in making the album and productions and distribution credits. Pop rock/indie albums don’t usually feature the band or artist on the front of the album. The Script have used hands to symbolise what the album is about. We are making a digipak for a rock album, so we are following conventions by not have the band on the cover
- 5. Acts as a logo for the band. People can easily recognise the band from the font. Clicking the logo makes it easy to get back to the home page The first thing an audience sees in the bands website are pictures of the band during live performances. The picture changes every few seconds. This creates an image of the band, showing the audience that they are performers and a serious band that cares about the music. Pictures also show them to be happy to show fans that they are glad to be performing for them. Used as a marketing tool so that fans who haven’t been to one of their concerts see what they’re missing out on and want to buy tickets. Themed around The Script’s latest album, following the same colour scheme and pictures of the band. This scheme and layout are constant throughout the whole of the website. Website Easy for the audience to navigate their way around the website. The website meets the need of their target audience, who are teenagers aged between 12 – 18. The band is on lots of popular social networking sites, which is shown throughout the website as there are hyperlinks to the sites. Also there isn’t lots of writing that the audience has to read. Information is presented short and simple with the option for audiences to read more. The majority of The Script fans are girls, so there are pictures of the band throughout the site, most of which show the lead singer very clearly. Merch and music store . The band is using the website to sell their music and other products such as clothing and accessories. You can also buy tickets online which makes it easy for fans to find out about concerts and festivals the band are playing and buy tickets. There are links through the whole website to buy their album online or from iTunes and to buy concert tickets Hyperlinked to social networking sites. Dyers claims that pop stars and bands use social network sites to create their own persona, as other people update the official website. The social networking sites make the audience feel as if they have a personal relationship with the band and they feel closer to them. The audience is able to have a constant interaction with the band.