Analysis pp
- 1. Magazine Analysis Weekly music magazine March 1952 first publication. During 1972 and 1976 it became associated with punk rock- to then change back to its original reputation of indie/alternative. 11 editors- 2009-currently their first female editor NME.com Set up by editor Steve Sutherland.
- 2. Rivals and Content Q and MOJO magazine are the biggest rivals for a magazine like NME due to similar stories, features and audiences. This is why on context analysis and involvement of the audience, NME succeed to continue their power on the music magazine industry and remain popular even with closely linked competitors.
- 3. Publishing The publishing institution of NME. The following people are the team that makes NME such a successful magazine: Editor: Krissi Murison Publishing Director: Paul Cheal Publisher: Faith Hill Ad Manager: Neil McSteen Head of marketing: Tim Pearson Licensing: Andrew Horton There is a massive process onto making this music magazine with a lot of research and fast movement with a weekly turn over. With very few head members of the team listed on the left, it is interesting to see just how talented and “in the know” the members are to be able to continuously give the audiences what they want and remain popular.
- 4. Typical Reader Profile 59% Male 41% female After reading some statistics 59% of readers were males therefore being more aimed at the male gender you will expect to see a lot of male adverts. Looking through the NME magazine the first section contains a lot of adverts for products that the reader could bye or own. Statistically it has been researched that a typical reader would spend £667 on audio per year. Also the magazine is a weekly print out therefore the reader would be in a part time or more likely full time job to afford this. Products at the start of the magazine mean that the advertisers can see exactly what sort of products they could show in the NME magazine. Also this music magazine involves a lot of technology advertising this means that the reader may be into consoles and audio technology. It also includes band tees so clothing may be important to them. Being a magazine that includes a lot about festival gives the readers profile that they may be 17+ and enjoy socialising and having a good time. The average age of an NME reader would be 24- 25. 52% work full time and 29% are still studying. Lastly most of the readers would be ABC1’s out of the tiers of audience classification.
- 5. Price and Barcode convention Main band- main story Fitting to young (16-25) audience with festival teasers etc Banner style- subtitle above main title. Main title- well known heading/icon Popular mainstream band Rhetorical Questions- Readers own thoughts Featuring both well known festivals; acting like a guide to summer Conventional color scheme
- 6. Overall Front cover Analysis It has been said that lately readers feel that NME is becoming more and more like a gossip magazine instead of how it used to be a rock magazine with a lot more to it then gossip and celebrity news. I think that this layout does reflect the values of its audience due to the fact it has a lot of information about Reading and Leeds festival which is one of the biggest rock festivals in the world. It also has a famous band which has a lot of followers therefore would be interesting to readers. As NME is about new coming bands also, the front page also achieves this by including the V-festival banner at the bottom. V festival has new bands and more of the pop side of the music industry. This is effective and been achieved on the first page.
- 7. Comparative Analysis with a different Genre Heat is the UK’s most famous celebrity magazine brand going. It has been going since the year 2000 and with a weekly edition it is a must have for the typical reader. It sets out to innovate and delight its audience and with ways to contact the reader themselves interactively at any point i.e. via email or text, you are bound to be the first to no the latest moments in celebrity news. Heat has a sense of humour and sarcastic comments and a dedication to the love of gossip and has things that the readers want to know.
- 8. Content and Team Heat magazine has the daring factor that most gossip magazines don’t have. It asks the celebrities during interviews the questions they know readers will really be interested about and sees how far into their personal life they can get. Heat also presents celebrities to not be so perfect, as they seem. They include pages on “barometer” which shows what’s hot and what’s not. Also you are bound to have pages of embarrassing snaps of the celebrities where they may not look so great. It makes a girl feel more feels and every celebrity a girl may aspire to be like, there may be points in the magazine to show that they are real people and they are not so great after all. For example “celebrities without makeup” pages. You can see them for what they really look like and not just the airbrushed effect they always end up with. The heat team. PR - Sarah Ewing Advertising Magazine - Rob Walsh Production (Display) - Claudine Platt Advertising Online - Tatiana Osei Advertising Radio - Lauren Carter Editorial - Helen Wardman PR - Jess Blake
- 9. Typical Reader Profile The tiers of audience classifications they would fall into are ABC1 Women ages 16-35 who love celebrity gossip, or gossip in general. It is mainly based around mid 20 readers with the sense of humour that the younger age group may not understand completely. Also the life situations they talk about in the magazines, mid 20’s plus may have experienced. They tend to be social butterflies with unsteady careers. They love socialising, going out, catching a film, romantic comedy’s film renting, soap opera addicts and may speak about the gossip they read in every day life such as “did you no Jordan and peter split up” etc. They love beauty products and shopping is a must for them. It is a key leisure activity for them and knowing about high street fashion, which is in the magazine, is very important to them. They could also be very stereotypical women in the way of coffee mornings, pampering, and trophy wife.