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OCR	
  Media	
  Studies	
  –	
  AS	
  Level	
  
	
  
Unit	
  G321:	
  Founda<on	
  Por?olio	
  in	
  Media	
  
	
  
Preliminary	
  Task,	
  Log	
  Book	
  and	
  Evalua<on	
  
	
  
Name:	
  Jerin	
  Roy	
  
Candidate	
  Number:	
  6738	
  
Center	
  Name:	
  St.	
  Paul’s	
  Catholic	
  College	
  
Center	
  Number:	
  67440	
  
Set	
  Brief	
  -­‐	
  Print	
  
	
  
Music	
  Magazine	
  –	
  Produc<on	
  
	
  
Preliminary	
  Task	
  Progression,	
  Log	
  Book	
  and	
  
Evalua<on	
  
Sec<on	
  1)	
  –	
  Log	
  Book	
  
Preliminary	
  Task	
  Progression–	
  Evidence	
  FRONT	
  COVER	
  	
  
Step-­‐by-­‐step	
  
Preliminary	
  Task	
  Progression–	
  Evidence	
  Contents	
  Page	
  	
  
Step-­‐by-­‐step	
  
Music	
  Magazine	
  –	
  Genre	
  research	
  
Masthead	
  
Main	
  
Headline	
  
Cover	
  lines	
  
Main	
  image	
  
Barcode	
  	
  
Established	
  Magazine	
  for	
  my	
  Research	
  
Rhetorical	
  quesPon	
  to	
  
interest	
  the	
  reader	
  and	
  
to	
  get	
  the	
  reader	
  
thinking	
  about	
  the	
  
magazine,	
  which	
  makes	
  
want	
  to	
  know	
  more	
  
about	
  the	
  arPc	
  monkeys	
  
and	
  what	
  they	
  are	
  up	
  to.	
  
Front	
  Cover	
  image	
  
Masthead	
  
Barcode	
  
Missing	
  convenPons:	
  	
  
Strapline,	
  which	
  is	
  
important	
  as	
  it	
  describes	
  
the	
  magazine	
  and	
  to	
  the	
  
passive	
  audience.	
  
Star	
  appeal	
  
Publisher	
  Research	
  
‘IPC	
  Media	
  is	
  the	
  UK's	
  leading	
  consumer	
  
magazine	
  and	
  digital	
  publisher’	
  
NME,	
  Nuts,	
  Uncut	
  and	
  
Style	
  at	
  home	
  are	
  
brands	
  that	
  are	
  
published	
  by	
  IPC	
  Media	
  
With	
  more	
  than	
  60	
  media	
  brands	
  IPC	
  creates	
  content	
  for	
  mulPple	
  
plaZorms,	
  across	
  print	
  online	
  mobile	
  tablets	
  and	
  events.	
  they	
  engage	
  
with	
  26	
  million	
  UK	
  adults	
  -­‐	
  almost	
  two	
  thirds	
  of	
  UK	
  women	
  and	
  over	
  
40%	
  of	
  UK	
  men.	
  Their	
  award	
  winning	
  porZolio	
  of	
  websites	
  reaches	
  
over	
  25	
  million	
  global	
  users	
  every	
  month.	
  
IPC	
  Media	
  reveled	
  in	
  June	
  2010	
  that	
  uncut	
  was	
  UK's	
  most	
  authoraPve	
  
music	
  and	
  movie	
  magazine	
  with	
  an	
  overall	
  circulaPon	
  of	
  almost	
  75k.	
  
In	
  May	
  2008	
  the	
  magazine	
  NME	
  received	
  a	
  redesign,	
  aimed	
  at	
  an	
  older	
  
readership	
  with	
  a	
  less	
  pop	
  like	
  and	
  more	
  classic	
  vibe.	
  The	
  first	
  issue	
  of	
  the	
  
redesign	
  featured	
  a	
  free	
  seven-­‐inch	
  Coldplay	
  vinyl	
  single.	
  CirculaPon	
  of	
  the	
  
magazine	
  has	
  fallen	
  conPnuously	
  since	
  2003.	
  In	
  the	
  second	
  half	
  of	
  2011,	
  
the	
  magazine's	
  circulaPon	
  was	
  23,924,	
  66%	
  down	
  to	
  2003	
  figure	
  of	
  72,442.	
  
This	
  could	
  be	
  due	
  to	
  the	
  fact	
  that	
  many	
  of	
  the	
  magazine's	
  old	
  fans	
  believe	
  
it	
  has	
  changed	
  it's	
  style,	
  and	
  as	
  a	
  result,	
  IPC	
  are	
  receiving	
  a	
  financial	
  blow.	
  
IPC	
  Media	
  has	
  recently	
  changed	
  its	
  name	
  to:	
  
Time	
  Inc.	
  UK	
  
“CONSUMERS	
  INTERACT	
  WITH	
  
TIME	
  INC.	
  UK	
  BRANDS	
  MORE	
  
THAN	
  A	
  QUARTER	
  OF	
  A	
  BILLION	
  
TIMES	
  A	
  YEAR	
  -­‐	
  THAT’S	
  OVER	
  10	
  
MEANINGFUL	
  INTERACTIONS	
  PER	
  
SECOND”	
  –	
  Time	
  Inc.	
  UK	
  
hjp://www.Pmeinc.com/businesses/Pme-­‐inc-­‐uk/	
  
ConvenPons	
  of	
  
Rhetorical	
  quesPon	
  to	
  
interest	
  the	
  reader	
  and	
  
to	
  get	
  the	
  reader	
  
thinking	
  about	
  the	
  
magazine,	
  which	
  makes	
  
want	
  to	
  know	
  more	
  
about	
  the	
  arPc	
  monkeys	
  
and	
  what	
  they	
  are	
  up	
  to.	
  
Front	
  Cover	
  image	
  
Masthead	
  
Barcode	
  
Missing	
  convenPons:	
  	
  
Strapline,	
  which	
  is	
  
important	
  as	
  it	
  describes	
  
the	
  magazine	
  and	
  to	
  the	
  
passive	
  audience.	
  
Star	
  appeal	
  
The	
  target	
  audience	
  for	
  this	
  magazine	
  will	
  be	
  teenagers	
  as	
  teenagers	
  are	
  more	
  interested	
  in	
  alternaPve	
  rock	
  
and	
  indie.	
  In	
  terms	
  of	
  Hartley	
  these	
  magazines	
  are	
  perfect	
  for	
  social	
  climbers	
  as	
  they	
  want	
  to	
  know	
  what's	
  
happening	
  and	
  talk	
  about	
  it	
  to	
  their	
  group	
  and	
  are	
  more	
  likely	
  to	
  promote	
  the	
  magazine	
  towards	
  the	
  other	
  
teens	
  who	
  hear	
  about	
  the	
  magazine	
  from	
  the	
  social	
  climbers.	
  While	
  survivors	
  want	
  the	
  security	
  of	
  knowing	
  
their	
  band	
  who	
  may	
  have	
  broken	
  up	
  have	
  come	
  back	
  together,	
  for	
  which	
  they	
  will	
  by	
  the	
  magazine	
  and	
  will	
  
thereby	
  become	
  a	
  social	
  climber	
  as	
  they	
  will	
  announce	
  if	
  their	
  favorite	
  band	
  has	
  broken	
  up	
  or	
  come	
  together,	
  
to	
  their	
  friends.	
  When	
  applying	
  to	
  Maslow	
  age	
  will	
  really	
  majer	
  as	
  there	
  is	
  only	
  a	
  certain	
  age	
  range	
  that	
  will	
  
buy	
  my	
  magazine,	
  which	
  is	
  16-­‐28	
  (as	
  this	
  is	
  the	
  Pme	
  they	
  will	
  feel	
  their	
  rock/indie	
  vibe).	
  Gender	
  does	
  not	
  a	
  
concern	
  for	
  the	
  audience	
  as	
  both	
  genders	
  seem	
  to	
  like,	
  the	
  general	
  rock/indie	
  music,	
  so	
  the	
  will	
  also	
  like	
  my	
  
magazine.	
  This	
  also	
  applies	
  to	
  class,	
  naPon	
  and	
  family	
  as	
  well	
  as	
  people	
  of	
  all	
  classes,	
  naPon	
  like	
  rock/indie	
  
magazine.	
  But	
  I	
  think	
  that	
  ethnicity	
  and	
  self	
  image	
  of	
  the	
  audience	
  majer.	
  Ethnicity	
  majers	
  as	
  not	
  all	
  ethnicity	
  
like	
  rock/indie	
  music	
  as	
  some	
  prefer	
  rap	
  and	
  hip-­‐hop	
  music.	
  I	
  think	
  that	
  self	
  image	
  majer	
  as	
  the	
  audience	
  
model	
  themselves	
  around	
  the	
  arPsts	
  they	
  like	
  and	
  therefore	
  will	
  like	
  my	
  magazine	
  as	
  they	
  will	
  be	
  shown	
  many	
  
image	
  of	
  their	
  favorite	
  arPsts.	
  For	
  Katz	
  I	
  think:	
  Personal	
  relaPonship,	
  inform	
  and	
  educate	
  and	
  diversion	
  were	
  
the	
  most	
  important	
  out	
  of	
  the	
  4.	
  I	
  choose	
  personal	
  relaPonship	
  as	
  through	
  interviews	
  about	
  the	
  arPst(s)	
  or	
  
though	
  the	
  the	
  cover	
  lines	
  of	
  the	
  magazine,	
  the	
  audience,	
  over	
  Pme	
  through	
  the	
  magazine	
  learns	
  more	
  
informaPon	
  about	
  the	
  arPst(s),	
  such	
  as:	
  what	
  they	
  do	
  while	
  not	
  wriPng	
  or	
  recording	
  songs	
  or	
  where	
  they	
  are	
  
going	
  next	
  or	
  who	
  they	
  are	
  going	
  to	
  collaborate	
  in	
  their	
  new	
  album	
  which	
  leads	
  to	
  inform	
  and	
  educate.	
  I	
  
included	
  diversion	
  as	
  the	
  audience	
  will	
  escape	
  from	
  their	
  Presome	
  reality,	
  into	
  the	
  text,	
  having	
  a	
  face	
  to	
  face	
  
chat	
  and	
  imagine	
  the	
  arPst(s)	
  talking	
  back	
  to	
  them	
  as	
  they	
  feel	
  themselves	
  becoming	
  the	
  interviewer,	
  
interviewing	
  the	
  arPst(s).	
  
Star	
  appeal	
  is	
  the	
  unique	
  selling	
  point	
  of	
  my	
  magazine	
  magazine,	
  as	
  the	
  passive	
  audience	
  expect	
  
to	
  see	
  their	
  favorite	
  band	
  on	
  the	
  front	
  cover	
  of	
  the	
  magazine.	
  

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Log book

  • 1. OCR  Media  Studies  –  AS  Level     Unit  G321:  Founda<on  Por?olio  in  Media     Preliminary  Task,  Log  Book  and  Evalua<on     Name:  Jerin  Roy   Candidate  Number:  6738   Center  Name:  St.  Paul’s  Catholic  College   Center  Number:  67440   Set  Brief  -­‐  Print     Music  Magazine  –  Produc<on     Preliminary  Task  Progression,  Log  Book  and   Evalua<on  
  • 2. Sec<on  1)  –  Log  Book  
  • 3. Preliminary  Task  Progression–  Evidence  FRONT  COVER     Step-­‐by-­‐step  
  • 4. Preliminary  Task  Progression–  Evidence  Contents  Page     Step-­‐by-­‐step  
  • 5. Music  Magazine  –  Genre  research   Masthead   Main   Headline   Cover  lines   Main  image   Barcode    
  • 6. Established  Magazine  for  my  Research   Rhetorical  quesPon  to   interest  the  reader  and   to  get  the  reader   thinking  about  the   magazine,  which  makes   want  to  know  more   about  the  arPc  monkeys   and  what  they  are  up  to.   Front  Cover  image   Masthead   Barcode   Missing  convenPons:     Strapline,  which  is   important  as  it  describes   the  magazine  and  to  the   passive  audience.   Star  appeal  
  • 7. Publisher  Research   ‘IPC  Media  is  the  UK's  leading  consumer   magazine  and  digital  publisher’   NME,  Nuts,  Uncut  and   Style  at  home  are   brands  that  are   published  by  IPC  Media   With  more  than  60  media  brands  IPC  creates  content  for  mulPple   plaZorms,  across  print  online  mobile  tablets  and  events.  they  engage   with  26  million  UK  adults  -­‐  almost  two  thirds  of  UK  women  and  over   40%  of  UK  men.  Their  award  winning  porZolio  of  websites  reaches   over  25  million  global  users  every  month.   IPC  Media  reveled  in  June  2010  that  uncut  was  UK's  most  authoraPve   music  and  movie  magazine  with  an  overall  circulaPon  of  almost  75k.   In  May  2008  the  magazine  NME  received  a  redesign,  aimed  at  an  older   readership  with  a  less  pop  like  and  more  classic  vibe.  The  first  issue  of  the   redesign  featured  a  free  seven-­‐inch  Coldplay  vinyl  single.  CirculaPon  of  the   magazine  has  fallen  conPnuously  since  2003.  In  the  second  half  of  2011,   the  magazine's  circulaPon  was  23,924,  66%  down  to  2003  figure  of  72,442.   This  could  be  due  to  the  fact  that  many  of  the  magazine's  old  fans  believe   it  has  changed  it's  style,  and  as  a  result,  IPC  are  receiving  a  financial  blow.   IPC  Media  has  recently  changed  its  name  to:   Time  Inc.  UK   “CONSUMERS  INTERACT  WITH   TIME  INC.  UK  BRANDS  MORE   THAN  A  QUARTER  OF  A  BILLION   TIMES  A  YEAR  -­‐  THAT’S  OVER  10   MEANINGFUL  INTERACTIONS  PER   SECOND”  –  Time  Inc.  UK   hjp://www.Pmeinc.com/businesses/Pme-­‐inc-­‐uk/  
  • 8. ConvenPons  of   Rhetorical  quesPon  to   interest  the  reader  and   to  get  the  reader   thinking  about  the   magazine,  which  makes   want  to  know  more   about  the  arPc  monkeys   and  what  they  are  up  to.   Front  Cover  image   Masthead   Barcode   Missing  convenPons:     Strapline,  which  is   important  as  it  describes   the  magazine  and  to  the   passive  audience.   Star  appeal  
  • 9. The  target  audience  for  this  magazine  will  be  teenagers  as  teenagers  are  more  interested  in  alternaPve  rock   and  indie.  In  terms  of  Hartley  these  magazines  are  perfect  for  social  climbers  as  they  want  to  know  what's   happening  and  talk  about  it  to  their  group  and  are  more  likely  to  promote  the  magazine  towards  the  other   teens  who  hear  about  the  magazine  from  the  social  climbers.  While  survivors  want  the  security  of  knowing   their  band  who  may  have  broken  up  have  come  back  together,  for  which  they  will  by  the  magazine  and  will   thereby  become  a  social  climber  as  they  will  announce  if  their  favorite  band  has  broken  up  or  come  together,   to  their  friends.  When  applying  to  Maslow  age  will  really  majer  as  there  is  only  a  certain  age  range  that  will   buy  my  magazine,  which  is  16-­‐28  (as  this  is  the  Pme  they  will  feel  their  rock/indie  vibe).  Gender  does  not  a   concern  for  the  audience  as  both  genders  seem  to  like,  the  general  rock/indie  music,  so  the  will  also  like  my   magazine.  This  also  applies  to  class,  naPon  and  family  as  well  as  people  of  all  classes,  naPon  like  rock/indie   magazine.  But  I  think  that  ethnicity  and  self  image  of  the  audience  majer.  Ethnicity  majers  as  not  all  ethnicity   like  rock/indie  music  as  some  prefer  rap  and  hip-­‐hop  music.  I  think  that  self  image  majer  as  the  audience   model  themselves  around  the  arPsts  they  like  and  therefore  will  like  my  magazine  as  they  will  be  shown  many   image  of  their  favorite  arPsts.  For  Katz  I  think:  Personal  relaPonship,  inform  and  educate  and  diversion  were   the  most  important  out  of  the  4.  I  choose  personal  relaPonship  as  through  interviews  about  the  arPst(s)  or   though  the  the  cover  lines  of  the  magazine,  the  audience,  over  Pme  through  the  magazine  learns  more   informaPon  about  the  arPst(s),  such  as:  what  they  do  while  not  wriPng  or  recording  songs  or  where  they  are   going  next  or  who  they  are  going  to  collaborate  in  their  new  album  which  leads  to  inform  and  educate.  I   included  diversion  as  the  audience  will  escape  from  their  Presome  reality,  into  the  text,  having  a  face  to  face   chat  and  imagine  the  arPst(s)  talking  back  to  them  as  they  feel  themselves  becoming  the  interviewer,   interviewing  the  arPst(s).   Star  appeal  is  the  unique  selling  point  of  my  magazine  magazine,  as  the  passive  audience  expect   to  see  their  favorite  band  on  the  front  cover  of  the  magazine.