Analysis template done
- 1. Camera Shots – What shots are used and why? Wide shots- when she’s walking in-shows facial expressions Close ups- show hair colour Cut in- goes from Cheryl to product Point of view shot- shows Cheryl hand picking products Mise-en-scene (What colours, sets and props are used? Why?) Colour- same theme through the video- red hair, wall, products. Sets- opening door, walking through bedroom, mirror-petals Advertising Techniques – What techniques are used and why? Celebrity endorsement Cheryl Cole Compliment the consumer Independence Peer approval- feel the need to look good Scientific claim- ‘no ammonia’ Promises a benefit Exaggerates- over exaggerates hair Eye candy Narrative – What is the story of the ad, characters, settings, conflicts, resolutions? Story- Life is too short to always have the same hair so L’Oreal is always there for you giving many desions to pick from. Character- Cheryl Cole looing happy and bubbly because of L’Oreal Setting- bedroom, classy Conflicts- life is too short to have boring hair Resolution- L’Oreal makes everything better- 32 shades, rich shimmering colour, super soft Target Audience – Who is the product for? Mainly women in this advert, it shows big bouncy, love hair with the perfect colour- mainly every girls dream 16+ Sounds - What can you hear? Chery Cole- narrating Soft music in the background Short, fun/facts- sentences