Analytic Projects
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This document discusses several potential analytic projects focused on route analytics for the automotive industry, including measuring current traffic situations, predicting traffic jams, and visualizing traffic data and analysis. It also discusses using emotion analysis for customer relationship management in private banking, including advantages for relationship managers and impacts on customers. Finally, it proposes developing a wearable device and monitoring service to detect orthopedic infection complications and monitor patient recovery.
Analytic Projects
- 1. Analytic Projects based on Structured or non Structured data Helping customers to discover new business opportunities in their data, setting up and managing Analytic Projects with enterprise focus groups. 2017 Copyright - RS & Associati 1
- 2. Route Analytics for new services in Automotive • How to aquire new business through services derived from mobility? • How to enhance the brand to position it as top technology expression? 2017 Copyright - RS & Associati 2
- 3. Questions we want to answer • Current traffic situation – What are the relevant entities for analysis? – How many traffic jams are there in a given route? – What is the duration of a traffic jam? – What is the temporal correlation with other kinds of data? • Data – What is the coverage /accuracy of XFCD compared to GPS data? – Check consistency with other data sources that might be available – How do we visualize traffic data and analysis? • Prediction – What is the probability of a traffic jam on a given route? 2017 Copyright - RS & Associati 3
- 4. Measuring Emotions… To understand, recognize and therefore… Anticipate 1. What are the advantages for your relationship managers in front of a customer? 2. What is the impact on the customer? 4 Emotion Analysis for CRM in Private Banking 2017 Copyright - RS & Associati
- 5. Dialog Outline 52017 Copyright - RS & Associati
- 6. Measuring the Emotion Pattern… Understand, Recognize and therefore… Anticipate! 2017 Copyright - RS & Associati 6
- 7. Marketing Questions • Who are my most valuable customers? (i.e. product specific, promotion-sensitive, etc.) • Who are my most loyal customers and what promotions and programs are most effective for impacting behavior and retention? • What promotions and programs are most effective for re- activation? • What promotions worked? Who responded? How did they respond? What was their post-behavioral activity? • How can advertising effectiveness be impacted, measured, and improved? Sales Analysis for Chemical Products 2017 Copyright - RS & Associati 7
- 8. Business Value • Consolidated customer view • Capture customer transaction and interaction history • Profitability and churn analysis • Treat individuals differently based on value to the business • Detail analysis of offer / channel / product performance • Detail Customer success analysis 2017 Copyright - RS & Associati 8
- 9. Orthopedic Infections Sensors Monitoring in Healthcare – To develop and market a wearable device and an automatic service – To detect early signals of post-surgical complications – To check adherence to prescriptions – To monitor function recovery and performance – To provide alerts to patients/doctors – To collect data to analyze for recommendations 2017 Copyright - RS & Associati 9
- 10. Overview – To develop a Software as a Service (SaaS) based on the usage of a device with multiple sensors skin attachable or integrated to a washable garment • Worn by a patient • Driven by an app • Connected to a Big Data cloud server – Addressing • Patients • Surgeons and doctors • Hospitals • Institutes for medical analysis and for physiotherapy • Medical device vendors and distributors • Pharmaceutical companies 2017 Copyright - RS & Associati 10
- 11. Activities • Sensors positioning and app activation on the smartphone • Easiness to follow the medical guidelines • Compare detected measurement • Alert doctors Benefits • Minimal life style impact • Early detection of complications • Immediate counter measures • Reduction of healing time • Tranquillity gain The patient point of view 2017 Copyright - RS & Associati 11
- 12. International Network of Associates. • Europe – Finland, Helsinki – France, Paris – Germany, Munich – Great Britain, Offton (Suffolk) – Ireland, Cork – Poland, Warzaw – Spain, Madrid, Barcelona – Switzerland, Lugano, Zurich • USA – California, San Diego – Maryland, Baltimore – Oregon, Portland • China – Shanghai – Hong Kong 2017 Copyright - RS & Associati 12