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A PREDICTIVE
ANALYSIS PRIMER
LIST THE TWO MOST
INFORMATIVE INSIGHTS
FROM THIS ARTICLE ?
NO ONE HAS THE ABILITY TO ANALYZE
AND VISUALIZE DATA FROM THE
FUTURE
LACK OF GOOD DATA IS THE MOST
COMMON BARRIER TO THE ORGANIZATIONS
SEEKING TO EMPLOY PREDICTIVE ANALYSIS
WHY AND HOW ARE THESE
INSIGHTS RELEVANT TO A
MANAGER IN INDIA
?
CUSTOMER
LIFETIME VALUE:
ANALYTICS TO
DETERMINE HOW
MUCH A
CUSTOMER WILL
BUY FROM THE
COMPANY OVER
TIME
DISCLAIMER
Created by Mohit Rai, NIT
Raipur, during a marketing
internship by Prof. Sameer
Mathur, IIM Lucknow.

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