Analytics 8
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This document discusses the importance of communicating data and insights to others. It notes that there is a growing need for businesspeople who can make decisions based on data analysis. While marketers do not need to become data analysts, they should better understand quantitative analysis and be able to communicate what the numbers mean to others. The document emphasizes that simply compiling data is not enough and managers should ensure insights are shared.
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Analytics 8
- 1. DATA IS IF YOU DON’T COMMUNICATE IT
- 2. LIST THE TWO MOST INFORMATIVE INSIGHTS FROM THIS ARTICLE ?
- 3. THERE IS A PRESSING NEED FOR MORE BUSINESS PEOPLE WHO CAN THINK QUANTITATIVELY AND MAKE DECISIONS BASED ON DATA AND ANALYSIS AND BUSINESS PEOPLE WHO CAN DO SO BECOME INCREASINGLY VALUABLE
- 4. MARKETERS DO NOT NEED TO BECOME QUANT JOCKS BUT BECOME BETTER CONSUMERS OF DATA WITH A BETTER APPRECIATION OF QUANTITATIVE ANALYSIS AND AN ABILITY TO COMMUNICATE WHAT THE NUMBERS MEAN
- 5. TOO MANY MANAGERS ARE SIMPLY COMPILING VAST DATABASES OF INFORMATION THAT WILL NEVER SEE THE LIGHT OF THE DAY.
- 6. WHY AND HOW ARE THESE INSIGHTS RELEVANT TO A MANAGER IN INDIA ?
- 7. AS A MANAGER IT’S NOT YOUR JOB TO CRUNCH THE NUMBERS BUT TO COMMUNICATE THEM.
- 8. IF YOU’RE GOING TO SPEND THE BETTER PART OF A DECADE ON A RESEARCH PROJECT ALSO PUT SOME TIME AND EFFORT INTO DISSEMINATING YOUR RESULTS
- 9. DISCLAIMER Created by Mohit Rai, NIT Raipur, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.