Analytics and-insight
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The document discusses the importance of analytics in improving website performance and outlines a structured approach in eight steps for achieving a more effective website. It emphasizes setting meaningful goals, utilizing various Google Analytics techniques, and understanding user behavior to enhance customer experience and drive conversions. Additionally, it addresses the significance of filtering traffic, assessing campaigns, and leveraging insights from webmaster tools.
Analytics and-insight
- 1. Analytics and Insight 8 Steps to a Better Website
- 2. ● Plaudit Design is… ○ Web Strategy ○ Custom Web Design ○ Internet Marketing Who is Plaudit Design? Matt Dittbenner
- 3. Questions ● Are you currently using Google Analytics? ● How often do you review analytics? ● Do you ever compare any reports or metrics to each other? ● Is anyone else in your company interested in these? Do you report these out to anyone?
- 4. Building a Successful Website More ^
- 5. Building a Successful Website ● More sales/revenue ● Better brand recognition ● Better brand perception What is important to your business? More ^
- 6. Building a Successful Website The website is just one part of your customer’s experience with your organization. How does this impact your website? More ^ ● What role does it play in that experience? ● How should the website contribute to your company’s success?
- 7. Building a Successful Website What are the top 3 things you hope your website does for your audience? How do these help your company achieve “more success?” How does this impact your website? More ^ ● Learn about our company. ● Learn about our services. ● Get in touch with us.
- 9. Successful Measurement Analytics is a tool that can help us discover the factors that impact website performance.
- 10. Technique 1: Goals ● Choose meaningful goals ● Fulfilling a goal is a “conversion” Set goals for key actions users should perform on the site.
- 11. Technique 2: Filters Filter out traffic from irrelevant visits.
- 13. ABC’s of Google Analytics ● Acquisition - Are people getting to the site? Where are they coming from? ● Behavior - What do they do on the site? What are they viewing? How do they interact? ● Conversions - Are visitors performing a business transaction?
- 14. ABC’s of Google Analytics ● Acquisition - Are people getting to the site? Where are they coming from? ● Behavior - What do they do on the site? What are they viewing? How do they interact? ● Conversions - Are visitors performing a business transaction?
- 16. Technique 3: Campaigns Use campaigns to assess external marketing efforts. ● Email Newsletters ● Printed Materials ● Social Media ● More!
- 17. Technique 3: Campaigns Use campaigns to assess external marketing efforts. ● Email Newsletters ● Printed Materials ● Social Media ● More!
- 18. Acquisition
- 19. Technique 4: Webmaster Tools Gain access to additional SEO information.
- 20. Technique 4: Webmaster Tools This is one part of the page when click on “membership cards”
- 21. Technique 4: Webmaster Tools (These are from Webmaster Tools)
- 22. ABC’s of Google Analytics ● Acquisition - Are people getting to the site? Where are they coming from? ● Behavior - What do they do on the site? What are they viewing? How do they interact? ● Conversions - Are visitors performing a business transaction?
- 23. Technique 5: Site Search Identify information that visitors are looking for on your site. Top five searches for the reporting period:
- 24. Technique 6: Events Use events to track actions that don’t trigger pageviews.
- 25. ABC’s of Google Analytics ● Acquisition - Are people getting to the site? Where are they coming from? ● Behavior - What do they do on the site? What are they viewing? How do they interact? ● Conversions - Are visitors performing a business transaction?
- 26. Technique 7: Goal Funnels Configure and use the funnel to optimize your goals.
- 27. Technique 8: Ecommerce Configure eCommerce to better understand your services.