Analytics essentials
- 1. ANALYTICS ESSENTIALS by Ray Villalobos
- 3. WHAT IS ANALYTICS • Study of online traffic
- 4. WHAT IS ANALYTICS • Study of online traffic • Every site has a different footprint
- 5. WHAT IS ANALYTICS • Study of online traffic • Every site has a different footprint • All sites share common patterns
- 7. GOOGLE ANALYTICS • Most widely used analytics engine
- 8. GOOGLE ANALYTICS • Most widely used analytics engine • Acquired by Google from Urchin
- 9. GOOGLE ANALYTICS • Most widely used analytics engine • Acquired by Google from Urchin • Easy to install & use
- 11. PATTERNS ON WEBSITES • Most traffic happens workweeks
- 12. PATTERNS ON WEBSITES • Most traffic happens workweeks • Trafficon weekends & holidays about half
- 13. PATTERNS ON WEBSITES • Most traffic happens workweeks • Trafficon weekends & holidays about half • Photos & slideshow generate a lot of traffic.
- 14. SETTING UP A DATE RANGE
- 15. SETTING UP A DATE RANGE • By default it’s the last 30 days
- 16. SETTING UP A DATE RANGE • By default it’s the last 30 days • Can specify a range
- 17. SETTING UP A DATE RANGE • By default it’s the last 30 days • Can specify a range • Can compare to past
- 18. KEY METRICS
- 19. KEY METRICS • Visits (how many times did they come)
- 20. KEY METRICS • Visits (how many times did they come) • Unique Visitors(how many individuals came)
- 21. KEY METRICS • Visits (how many times did they come) • Unique Visitors(how many individuals came) • Pageviews (how many pages did they see)
- 22. KEY METRICS • Visits (how many times did they come) • Unique Visitors(how many individuals came) • Pageviews (how many pages did they see) • Pages/Visits (average pages/visit)
- 23. KEY METRICS • Visits (how many times did they come) • Unique Visitors(how many individuals came) • Pageviews (how many pages did they see) • Pages/Visits (average pages/visit) • Average Duration (how long did they stay)
- 24. DEMOGRAPHICS
- 25. DEMOGRAPHICS • Google gives you fairly, but not 100% accurate location info
- 26. DEMOGRAPHICS • Google gives you fairly, but not 100% accurate location info • You can also get views by Language
- 27. BEHAVIOR
- 28. BEHAVIOR • New vs Returning
- 29. BEHAVIOR • New vs Returning • Frequency
- 30. BEHAVIOR • New vs Returning • Frequency • Engagement
- 31. TECHNOLOGY
- 32. TECHNOLOGY • Browser & OS
- 33. TECHNOLOGY • Browser & OS • Network
- 34. MOBILE
- 37. VISITORS FLOW
- 38. VISITORS FLOW • Visual view of traffic through site
- 39. TRAFFIC SOURCES
- 40. TRAFFIC SOURCES • Where did traffic come from
- 41. TRAFFIC SOURCES • Where did traffic come from • Ties it to search engine results
- 42. CONTENT TRACKING
- 43. CONTENT TRACKING • Some of the most important metrics
- 45. PHYSICAL CAMPAIGNS • Creating a campaign
- 46. PHYSICAL CAMPAIGNS • Creating a campaign • Google URL Builder (http://goo.gl/OH4MX)
- 47. PHYSICAL CAMPAIGNS • Creating a campaign • Google URL Builder (http://goo.gl/OH4MX) • Google URL Shortener (http://goo.gl/)
- 48. PHYSICAL CAMPAIGNS • Creating a campaign • Google URL Builder (http://goo.gl/OH4MX) • Google URL Shortener (http://goo.gl/) • Get a QR Code!
- 49. PHYSICAL CAMPAIGNS • Creating a campaign • Google URL Builder (http://goo.gl/OH4MX) • Google URL Shortener (http://goo.gl/) • Get a QR Code! • Track under campaigns
- 51. GOOGLE LIVE ANALYTICS • New way of looking at traffic
- 52. THE END