Using Google Analytics Effectively
1 like419 views
The document discusses using Google Analytics effectively, providing an overview of key Google Analytics concepts and features. It covers basics of analytics including types of metrics collected, Google Analytics terminology, how to set up tracking properly, and how to interpret top reports on audience, acquisition, and site content. The presentation emphasizes how to tie analytics data back to business decisions and optimization efforts to improve marketing strategies and the user experience.
Using Google Analytics Effectively
- 1. Using Google Analytics Effectively Presented by CrucialClicks.com
- 2. Ken Kelly CrucialClicks.com Chief Web Development Officer Email: kkelly@crucialclicks.com Twitter: @crucialclicks
- 3. Google Analytics Basics • Definition • Analytics is the discovery and communication of meaningful patterns in data • Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimization web usage
- 4. Basics - Types of Analytics • Onsite • Visitors • # of Pages Viewed • Time on Site • Popular Content • Common Exit Pages • Actions Completed • Offsite • Potential customer pool (search opportunity) • Share of Voice (visibility) • Commentary (reviews, social engagement)
- 5. Google Analytics 101 • Terminology • Proper Set-up • Top Reports • Turning Findings into Actions
- 6. Analytics Lingo • Tracking Code • JavaScript placed on each page of your site • Tracking URL • Web Address of the page on your site you want to direct visitors to + relevant marketing info • Campaign • Marketing initiative; Email Blast; Paid Search Ads
- 7. GA Dashboard
- 8. GA Dashboard
- 9. Audience • Map Overlay • New vs. Returning • Languages • Mobile • Browser Capabilities
- 10. Audience
- 11. Audience
- 12. Audience
- 13. Audience
- 14. Audience
- 15. Audience
- 17. Audience Mobile
- 18. Acquisition • Channels • Direct Traffic • Referral Traffic • Search Engine Traffic (Organic) • Keywords
- 39. Acquisition Keywords On 18th October 2011, Google announced some big news for website owners. Going forward, when a search is made on a secure Google webpage and the result clicked, the search term would no longer be passed to the destination website. Instead, these visits would simply be grouped together in Google Analytics under the keyword "(not provided)".
- 40. Site Content ! • All Pages • Navigation Summary • Landing Pages • Exit Pages
- 59. Tying it all together
- 60. Tying it all together • Make company decisions (e.g mobile)
- 61. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit
- 62. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit
- 63. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit
- 64. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit
- 65. Tying it all together • Make company decisions (e.g mobile) • See where your marketing efforts are working, or find some low hanging fruit • See how people identify with your brand and product
- 66. CrucialClicks.com Offers • Search Engine Optimization • Pay-Per-Click Management • Website Design with Responsive Technology • TenantConnect™ • ReputationRepo™ • Etc.
- 67. Special Offer For FSSA Members Self Storage Responsive Web Design! $495.00 (regularly $749.00) ! Call 888-894-0422 for details. Valid through 05/31/2014.
- 68. Special Thanks
- 69. Special Thanks
- 70. Special Thanks
- 71. Special Thanks
- 72. Tweet us @Crucialclicks Email me kkelly@crucialclicks.com Check out our site http://crucialclicks.com Download this deck http://cruclick.us/fssa-analytics Questions?
- 73. Thank You!