Analyzing Multimodal Design-Presentation handout
- 1. Critical Analysis 1. What is the Rhetorical Situation? 2. How will readers interact with the text? 3. What mode of communication is needed? ACTIVITY: TTU Cowamongus& Red RaiderMeats Explore a university website to see how the design meets (or doesn’t meet) a user’s needs Take note of design choices that stand out to you. Note how different design choices are used to meet the demands of the rhetorical situation. Link: www.depts.ttu.edu/cowamongus/westerncow ANALYSIS (Writer/Designer p. 37) 1. What elements does the design emphasize? 2. Notice the organization of elements on the page. What comes first? What comes last? Why do you think the designer chose this order? 3. How is contrast used on this page? Does the use of contrast create a certain feeling? (Consider how certain colors can be used to encourage a certain emotional response.) 4. What elements are aligned on the page? Does this alignment help you navigate the page? Does it cause your eye to travel in a certain direction on the page? Why might the designer have made this choice? How can it be improved? 5. How are elements positioned in relation to one another? Why do you think the designers of this page put certain elements in close proximity to one another while placing others farther apart? Rhetorical Situation:Set of circumstances in which an author creates a text. Concepts Learned 5-MODES OF COMMUNICATION 1. Linguistic(word choice, delivery of written text) 2. Visual (color, layout, style, size, perspective) 3. Aural (sound, voice) 4. Spatial (arrangement, organization, proximity between people/objects) 5. Gestural (facial/hand/body expressions) 1. Emphasis Stressing a word or group of words or visual content) 2. Contrast Difference between elements. Comparing elements in a text e.g. color, size, placement, shape, content. Plays large role in emphasis. 3. Balance/OrganizationHow elements on a page are arranged. Creates feeling of stability. Use Grids or Page Layout strategies. 4. AlignmentHow things line up. Controls how our eyes move across a text. 5. ProximityCloseness in space. Grouping of elements. Grouping of things in a clear, interesting way. PRESENTATION HANDOUT Analyzing DesignChoices: Reader-CenteredDocuments for the Workplace AUDIENCE PURPOSE CONTEXT OF USE GENRE TEXT RHETORICAL SITUATION 5 KEY DESIGN CONCEPTS REFERENCES Arola, K. L., Ball, C. E., & Sheppard, J. (2014). Writer/Designer: A guide to making multimodal projects. Macmillan Higher Education. Duarte, N. (2014) Slidedocs. Retrieved from: http://www.duarte.com/slidedocs/ Gurak, L. J., & Lannon, J. M. (2012). Strategies for Technical Communication in the Workplace. Pearson Higher Ed. Johnson-Sheehan, R. (2005). Technical Communication Today. Pearson/Longman. Wijaya, H. (2016) “20 Creative Invoice & Proposal Template Designs.”Retrieved from: http://bashooka.com/print-design Presented by: Susan Rauch, Ph.D | Texas Tech University