SlideShare a Scribd company logo
www.thelearningconnection.com Copyright @2016 Charlotte Johnson
Welcome to Analyzing for Instructional Design online training.
In this course we will explore the first step of the instructional
design process- Analysis.
By using a systematic approach to create informative and
engaging online instructional modules, learners will achieve
the highest level of results that are both beneficial and
rewarding.
This course provides some fundamental basic knowledge of
how important the Analysis phase is to creating effective
learning modules.
AnalyzingForInstructional
Design
Click arrow to advance each slide
www.thelearningconnection.com Copyright @2016 Charlotte Johnson 2
Instructional Design Process
Exploring the steps to great design
Needs Analysis
Discovering the problem
Basic Steps of Preparing the Assessment
Performing the analysis
This course focuses on four target areas of the analyzing phase- Design, Needs Analysis,
Business Goals, and Assessment. Click Title to advance to subject
Business Goals
Identifying the desired outcome
www.thelearningconnection.com Copyright @2016 Charlotte Johnson 3
 Perform the Analysis Phase of Instructional Design
 Identify the different types of Analysis
 Describe the basic steps of preparing an assessment
 Identify the factors that may lead to a training need
 Define Instructional Design
www.thelearningconnection.com Copyright @2016 Charlotte Johnson 4
What is Instructional Design
Instructional Design or Instructional systems design (ISD), is a systematic process of creating instructional
experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing. This
process consists broadly of determining the desired outcome from the learner, the end goal of instruction, and
creating some intervention to assist in the transition.
There are many instructional design models many are based on the ADDIE model with the five phases: Analysis,
Design, Development, Implementation, and Evaluation.
Once it is determined that a training need exist to ensure that business goals and objectives are met a systematic
process must be followed to achieve the desired results. In the next slide we will review in detail the steps of the
ADDIE model and the purpose of each step.
Click Here to
go back to main menu
www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 5
EVALUATE
ANALYZE
DESIGN
DEVELOP
IMPLEMENT
THE
ADDIE
MODEL
Discovery
Story Telling
Building
Delivery
Outcome
There are 5 phases to the Instructional Design
process. The following slides will provide the
details on the important function of each step.
Story Telling
www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 6
THE
ADDIE
MODEL
ANALYZE
The Analyzing process is used to determine the source of the problem or the business objectives and identify what steps
should be taken in order to achieve the results. This process is commonly referred to as the Needs Assessment stage.
During this stage the Instructional Designer will be gathering additional information and research in order to determine
what strategies to adopt in order to achieve the desired outcome. This stage may involve meeting the Subject Matter
Experts (SME), interviewing, and reviewing processes and procedures.
Discovery
www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 7
THE
ADDIE
MODEL DESIGN
Once the needs assessment has been completed the next phase is the Design phase. Think of the phase as the
story telling phase where an Instructional Designer puts their vision of the project into a story boarding
format much like an artist using a drawing pad to sketch his or her vision of a painting. This phase is
extremely important and omitting this phase could result in creating a training module that does not meet
the overall business objectives of the desired results. During this phase specific task are identified and the
specific skills that need to be learned in order to achieve these task.
ANALYZE Discovery
Story Telling
www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 8
THE
ADDIE
MODEL
DEVELOP
During the development phase the designer is bringing the story boarding to life. It is during
this phase that you determine the appropriate method and type of training to create.
ANALYZE
DESIGN
Discovery
Story Telling
Building
www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 9
THE
ADDIE
MODEL
IMPLEMENT
The next phase called the implementation phase is where
delivery takes place. During this phase it may be helpful to start
with a pilot group to ensure the training has met the overall
objective. It may be necessary during this phase to make minor
adjustments to what was originally developed. Starting with a
pilot group will eliminate the need to re-train an entire group.
ANALYZE
DESIGN
DEVELOP
Discovery
Story Telling
Building
Delivery
www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 10
THE
ADDIE
MODEL
EVALUATE
The last phase involves the “testing” phase to determine
whether or not the training met the overall objectives and
whether there was a return on investment. This is usually
accomplished by using one of Kirkpatrick’s (4) levels of
evaluation.
ANALYZE
DESIGN
DEVELOP
IMPLEMENT
Outcome
Discovery
Story Telling
Building
Delivery
11
What is Training Needs Assessment
Needs Assessment is the process to identify “gaps” between current performance and
department/organizational objectives.
An assessment process that serves as a diagnostic tool for determining what training needs to take
place This survey gathers data to determine what training needs to be developed to help individuals
and the organization accomplish their goals and objectives. This is an assessment that looks at
employee and organizational knowledges, skills, and abilities, to identify any gaps or areas of
need. Once the training needs are identified, then you need to determine/develop objectives to be
accomplished by the training. These objectives will form criteria for measures of success and
utility.
This analysis can be performed by managers who are able to observe their staff and make
recommendations for training based on performance issues or gaps between performance and
objectives. This analysis can also be performed on an organization-wide level by Training and
Development managers who survey the organization to identify needs.
Click Here to
go back to main menu
12
Factors that may lead to Training Needs
• Re-organization processes
• Business Process Re-engineering
• Process Improvements
• Reductions in Force
• Layoff/Transfers/New Hires
• Staffing Changes/Promotions
• Re-locations
• New equipment/Technology
• Performance/Safety Issues
• New Systems/Procedures
• Changes in Laws/Regulations
• Succession Planning
• Career Paths/Growth
A needs assessment/survey helps organizations achieve its goals. It reduces gaps between employee
skills and the skills required to perform the job and operate the department efficiently
1/23/2017 HR-Learning & Development 13
Analyze Performance
Process
Business
Use to determine a gap in actual
performance vs. desired performance.
Used to determine the need for new,
improved, or streamlined processes
in order to improve performances.
Use to determine business needs of
an organization. Often times used
for new departments or business
units where there are no current
possesses in place.
14
Analyze Performance
Process
Business
Use to determine a gap in actual
performance vs. desired performance.
Used to determine the need for new,
improved, or streamlined processes
in order to improve performances.
Use to determine business needs of
an organization. Often times used
for new departments or business
units where there are no current
possesses in place.
1/23/2017 HR-Learning & Development 15
Analyze Performance
Process
Business
Use to determine a gap in actual
performance vs. desired performance.
Used to determine the need for new,
improved, or streamlined processes
in order to improve performances.
Use to determine business needs of
an organization. Often times used
for new departments or business
units where there are no current
possesses in place.
www.thelearningconnection.com Copyright @2016 Charlotte Johnson 16
What are Business Goals
The insights you glean from the Training Needs Analysis phase
will help you formulate the business objectives for the course.
This is the blueprint that will guide you when you design a
course.
Your company has to survive in a harsh and competitive
business environment. Every decision that is made in the
boardroom, every activity that takes place on the production
floor and every plan that is drawn up during meetings is geared
towards fulfilling the overarching business goals.
As the Learning and Development professional you too have to
ensure that you design courses that are in line with the strategic
organizational goals. These have to be relevant, useful, and
valuable
Align the objectives to BEHAVIOR. This is
key to creating specific and measurable
objectives. Learn what learners will be
expected to perform whey they get back to
their jobs. Use these insights to create
objectives that align with the observable
behaviors.
Click Here to
go back to main menu
www.thelearningconnection.com Copyright @2016 Charlotte Johnson 17
DETERMINE
BUSINESS GOALS
Current Performance Issue Current Measure Desired Measure
Improved Customer Service Currently at a 80% customer satisfaction rate 95% satisfaction rate
www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 18
Basic Steps of Needs Assessment
So you’ve identified a problem in your organization, and you think training is part of the solution. There are steps you
should follow to ensure the best results.
Work with leadership to articulate the training priorities and ensure that there is clear alignment between the training
goals and business objectives. Write down the desired business outcomes. Also, take a look at organizational readiness
for training. This involves do you have the right processes in place, what about equipment do the learners have the
proper equipment to perform their job functions? Another part of the needs assessment should involve shadowing and
interviewing the staff that are currently performing these job functions to get their input and feedback. Finally if this
involves a call center performance gaps listening to live phone calls can provide valuable information on where
performance gaps can be.
Click Here to
go back to main menu
www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 19
Research is necessary to determine why something occurred. Omitting this step could result in creating
training that DOES NOT meet the business objectives and goals.
Click icon to review information on each task
Review
Processes
Check
Operating Platforms
Interview
Management and Staff
Listen to
Phone Calls
Reviewing processes are essential to identify
where performance gaps exist. When
performing this function the person
assessing the process should get a through
picture of the job functions and task as well
as the skills needed to perform each task.
Checking operating platforms will determine is
there is an issue with the mechanical systems
rather than a performance problem. When
operating systems are not performing as intended
this could lead to a break down in production.
Interview Management and staff to get their
feedback on where they think the issues are
and get their input and suggestions on ways
to make things better
Listening to phone calls will also help to identify where
performance gaps may exist. When performing this
function try to get a good sampling of employees to
determine where improvements should be made.
www.thelearningconnection.com Copyright @2016 Charlotte Johnson 20
In today’s lesson you learned…
 The steps that comprise the ADDIE model
 The different types of analysis that may be performed
 The importance of determining the “why” of a training request
 Things to consider when doing you research
 Keys elements that should be included on the analysis report to
clients

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Analyzing ppt 3 1-18 [autosaved] 2

  • 1. www.thelearningconnection.com Copyright @2016 Charlotte Johnson Welcome to Analyzing for Instructional Design online training. In this course we will explore the first step of the instructional design process- Analysis. By using a systematic approach to create informative and engaging online instructional modules, learners will achieve the highest level of results that are both beneficial and rewarding. This course provides some fundamental basic knowledge of how important the Analysis phase is to creating effective learning modules. AnalyzingForInstructional Design Click arrow to advance each slide
  • 2. www.thelearningconnection.com Copyright @2016 Charlotte Johnson 2 Instructional Design Process Exploring the steps to great design Needs Analysis Discovering the problem Basic Steps of Preparing the Assessment Performing the analysis This course focuses on four target areas of the analyzing phase- Design, Needs Analysis, Business Goals, and Assessment. Click Title to advance to subject Business Goals Identifying the desired outcome
  • 3. www.thelearningconnection.com Copyright @2016 Charlotte Johnson 3  Perform the Analysis Phase of Instructional Design  Identify the different types of Analysis  Describe the basic steps of preparing an assessment  Identify the factors that may lead to a training need  Define Instructional Design
  • 4. www.thelearningconnection.com Copyright @2016 Charlotte Johnson 4 What is Instructional Design Instructional Design or Instructional systems design (ISD), is a systematic process of creating instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing. This process consists broadly of determining the desired outcome from the learner, the end goal of instruction, and creating some intervention to assist in the transition. There are many instructional design models many are based on the ADDIE model with the five phases: Analysis, Design, Development, Implementation, and Evaluation. Once it is determined that a training need exist to ensure that business goals and objectives are met a systematic process must be followed to achieve the desired results. In the next slide we will review in detail the steps of the ADDIE model and the purpose of each step. Click Here to go back to main menu
  • 5. www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 5 EVALUATE ANALYZE DESIGN DEVELOP IMPLEMENT THE ADDIE MODEL Discovery Story Telling Building Delivery Outcome There are 5 phases to the Instructional Design process. The following slides will provide the details on the important function of each step. Story Telling
  • 6. www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 6 THE ADDIE MODEL ANALYZE The Analyzing process is used to determine the source of the problem or the business objectives and identify what steps should be taken in order to achieve the results. This process is commonly referred to as the Needs Assessment stage. During this stage the Instructional Designer will be gathering additional information and research in order to determine what strategies to adopt in order to achieve the desired outcome. This stage may involve meeting the Subject Matter Experts (SME), interviewing, and reviewing processes and procedures. Discovery
  • 7. www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 7 THE ADDIE MODEL DESIGN Once the needs assessment has been completed the next phase is the Design phase. Think of the phase as the story telling phase where an Instructional Designer puts their vision of the project into a story boarding format much like an artist using a drawing pad to sketch his or her vision of a painting. This phase is extremely important and omitting this phase could result in creating a training module that does not meet the overall business objectives of the desired results. During this phase specific task are identified and the specific skills that need to be learned in order to achieve these task. ANALYZE Discovery Story Telling
  • 8. www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 8 THE ADDIE MODEL DEVELOP During the development phase the designer is bringing the story boarding to life. It is during this phase that you determine the appropriate method and type of training to create. ANALYZE DESIGN Discovery Story Telling Building
  • 9. www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 9 THE ADDIE MODEL IMPLEMENT The next phase called the implementation phase is where delivery takes place. During this phase it may be helpful to start with a pilot group to ensure the training has met the overall objective. It may be necessary during this phase to make minor adjustments to what was originally developed. Starting with a pilot group will eliminate the need to re-train an entire group. ANALYZE DESIGN DEVELOP Discovery Story Telling Building Delivery
  • 10. www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 10 THE ADDIE MODEL EVALUATE The last phase involves the “testing” phase to determine whether or not the training met the overall objectives and whether there was a return on investment. This is usually accomplished by using one of Kirkpatrick’s (4) levels of evaluation. ANALYZE DESIGN DEVELOP IMPLEMENT Outcome Discovery Story Telling Building Delivery
  • 11. 11 What is Training Needs Assessment Needs Assessment is the process to identify “gaps” between current performance and department/organizational objectives. An assessment process that serves as a diagnostic tool for determining what training needs to take place This survey gathers data to determine what training needs to be developed to help individuals and the organization accomplish their goals and objectives. This is an assessment that looks at employee and organizational knowledges, skills, and abilities, to identify any gaps or areas of need. Once the training needs are identified, then you need to determine/develop objectives to be accomplished by the training. These objectives will form criteria for measures of success and utility. This analysis can be performed by managers who are able to observe their staff and make recommendations for training based on performance issues or gaps between performance and objectives. This analysis can also be performed on an organization-wide level by Training and Development managers who survey the organization to identify needs. Click Here to go back to main menu
  • 12. 12 Factors that may lead to Training Needs • Re-organization processes • Business Process Re-engineering • Process Improvements • Reductions in Force • Layoff/Transfers/New Hires • Staffing Changes/Promotions • Re-locations • New equipment/Technology • Performance/Safety Issues • New Systems/Procedures • Changes in Laws/Regulations • Succession Planning • Career Paths/Growth A needs assessment/survey helps organizations achieve its goals. It reduces gaps between employee skills and the skills required to perform the job and operate the department efficiently
  • 13. 1/23/2017 HR-Learning & Development 13 Analyze Performance Process Business Use to determine a gap in actual performance vs. desired performance. Used to determine the need for new, improved, or streamlined processes in order to improve performances. Use to determine business needs of an organization. Often times used for new departments or business units where there are no current possesses in place.
  • 14. 14 Analyze Performance Process Business Use to determine a gap in actual performance vs. desired performance. Used to determine the need for new, improved, or streamlined processes in order to improve performances. Use to determine business needs of an organization. Often times used for new departments or business units where there are no current possesses in place.
  • 15. 1/23/2017 HR-Learning & Development 15 Analyze Performance Process Business Use to determine a gap in actual performance vs. desired performance. Used to determine the need for new, improved, or streamlined processes in order to improve performances. Use to determine business needs of an organization. Often times used for new departments or business units where there are no current possesses in place.
  • 16. www.thelearningconnection.com Copyright @2016 Charlotte Johnson 16 What are Business Goals The insights you glean from the Training Needs Analysis phase will help you formulate the business objectives for the course. This is the blueprint that will guide you when you design a course. Your company has to survive in a harsh and competitive business environment. Every decision that is made in the boardroom, every activity that takes place on the production floor and every plan that is drawn up during meetings is geared towards fulfilling the overarching business goals. As the Learning and Development professional you too have to ensure that you design courses that are in line with the strategic organizational goals. These have to be relevant, useful, and valuable Align the objectives to BEHAVIOR. This is key to creating specific and measurable objectives. Learn what learners will be expected to perform whey they get back to their jobs. Use these insights to create objectives that align with the observable behaviors. Click Here to go back to main menu
  • 17. www.thelearningconnection.com Copyright @2016 Charlotte Johnson 17 DETERMINE BUSINESS GOALS Current Performance Issue Current Measure Desired Measure Improved Customer Service Currently at a 80% customer satisfaction rate 95% satisfaction rate
  • 18. www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 18 Basic Steps of Needs Assessment So you’ve identified a problem in your organization, and you think training is part of the solution. There are steps you should follow to ensure the best results. Work with leadership to articulate the training priorities and ensure that there is clear alignment between the training goals and business objectives. Write down the desired business outcomes. Also, take a look at organizational readiness for training. This involves do you have the right processes in place, what about equipment do the learners have the proper equipment to perform their job functions? Another part of the needs assessment should involve shadowing and interviewing the staff that are currently performing these job functions to get their input and feedback. Finally if this involves a call center performance gaps listening to live phone calls can provide valuable information on where performance gaps can be. Click Here to go back to main menu
  • 19. www.thelearningconnection.com Copyright @2016 Charlotte Johnson1/23/2017 HR-Learning & Development 19 Research is necessary to determine why something occurred. Omitting this step could result in creating training that DOES NOT meet the business objectives and goals. Click icon to review information on each task Review Processes Check Operating Platforms Interview Management and Staff Listen to Phone Calls Reviewing processes are essential to identify where performance gaps exist. When performing this function the person assessing the process should get a through picture of the job functions and task as well as the skills needed to perform each task. Checking operating platforms will determine is there is an issue with the mechanical systems rather than a performance problem. When operating systems are not performing as intended this could lead to a break down in production. Interview Management and staff to get their feedback on where they think the issues are and get their input and suggestions on ways to make things better Listening to phone calls will also help to identify where performance gaps may exist. When performing this function try to get a good sampling of employees to determine where improvements should be made.
  • 20. www.thelearningconnection.com Copyright @2016 Charlotte Johnson 20 In today’s lesson you learned…  The steps that comprise the ADDIE model  The different types of analysis that may be performed  The importance of determining the “why” of a training request  Things to consider when doing you research  Keys elements that should be included on the analysis report to clients

Editor's Notes

  • #2: Good Afternoon, And welcome to The Process of Instructional Design training with a focus on the first process, Analysis. My name is charlotte Johnson with the learning connection. . I have over 10 years experience in learning and development working in both capacities of trainer and instructional design. I have a passion for L & D and believe that when companies use a systematic approach for L & D the results are very rewarding. . So before we begin let’s do some introductions. Please give me your name, your position with Go Phone Mobile, and something that you want us to know about you (HR appropriate please) Everyone should have a print out with the slide presentation to take notes if you would like. We encourage you to ask questions during the presentation
  • #4: By the end of this course your should be able to Read bullets from slide
  • #5: The Analysis phase is the most important part of the Instructional design process. A needs analysis is the process of gathering important information to ensure you are meeting business objectives and goals. NOTE: For the purpose of this example you now are instructional designers working for the Learning connection. You have contacted by GoPhone Mobile with request to assist them with declining customer satisfaction surveys
  • #6: How many of you are familiar with the ADDIE model for L & D? The term ADDIE is an acronym. It stands for Analyze, Design, Develop, Implement, and Evaluate. It was developed by the Florida State University in 1975. There are many different types of Instructional Systems Designs out there but almost all of them are based on the ADDIE model. So Once we identify that a training need exist in order to ensure that business goals and objectives are met a systematic process must be followed. There are 5 steps to the instructional process. Each step having it’s own purpose. Analyze Involves identifying the business objectives and what needs to be produce to meet those objectives. This stage is commonly referred to as the Needs Assessment stage 2. Design After the needs have been assessed the next phase is the design stage. Think of this phase as the story telling phase where an Instructional Designer put the vision into a story board format to ensure that it meets the overall business objectives. This stage is very important as you would not want to get all the way to completion just to find out that you missed the mark on meeting the client’s overall business objectives by producing something that is not functional 3. Development The development stage involves bring the storyboarding to life in the form of an instructor led training or elearning course. 4. Implement Next is putting the training into use by delivering it to the end user. 5. Evaluate Involves the testing stage to find out if there was a return on investment. Did the training meet the overall business objectives So all stages of the ADDIE model plays a crucial part in the instructional design process. What do you see as the advantage for using the ADDIE model? Let’s focus on the first phase of the process Analysis
  • #12: The Analysis phase is the most important part of the Instructional design process. A needs analysis is the process of gathering important information to ensure you are meeting business objectives and goals. NOTE: For the purpose of this example you now are instructional designers working for the Learning connection. You have contacted by GoPhone Mobile with request to assist them with declining customer satisfaction surveys
  • #13: Let’s look at why we use the analysis phase. Why is it necessary. The analysis phase is your road map to effective instructional design. It’s the difference between getting it right and getting it wrong at first time.
  • #14: Let’s look at what the analysis stages is? There are 3 types of Needs Assessment that may be performed and are often times interchangeable depending on the needs of your client. What I mean by that we may start out thinking that we need to do a performance analysis but after doing discovery determine that we need a process analysis or both. Performance Analysis are used to evaluate performance and mainly used when there are performance deviancies'. They look at the actual performance and compare it to the desired performance. Process Analysis are used to evaluate a process. Determines how to improve, streamline, or adopt new performances. Business Performances are used to determine the business needs of an organization. Usually when the client knows what business objectives and goals are desired but they have no clue as to what they need to get there. Many times starting with little or no existing resources and looking to you for guidance. In the next slide let’s look at a scenario to put things into perspective using the analyzing process
  • #15: There are 3 types of Needs Assessment that may be performed and are often times interchangeable depending on the needs of your client. What I mean by that we may start out thinking that we need to do a performance analysis but after doing discovery determine that we need a process analysis or both. Performance Analysis are used to evaluate performance and mainly used when there are performance deviancies'. They look at the actual performance and compare it to the desired performance. Process Analysis are used to evaluate a process. Determines how to improve, streamline, or adopt new performances. Business Performances are used to determine the business needs of an organization. Usually when the client knows what business objectives and goals are desired but they have no clue as to what they need to get there. Many times starting with little or no existing resources and looking to you for guidance. In the next slide let’s look at a scenario to put things into perspective using the analyzing process
  • #16: There are 3 types of Needs Assessment that may be performed and are often times interchangeable depending on the needs of your client. What I mean by that we may start out thinking that we need to do a performance analysis but after doing discovery determine that we need a process analysis or both. Performance Analysis are used to evaluate performance and mainly used when there are performance deviancies. They look at the actual performance and compare it to the desired performance. Process Analysis are used to evaluate a process. Determines how to improve, streamline, or adopt new performances. Business Performances are used to determine the business needs of an organization. Usually when the client knows what business objectives and goals are desired but they have no clue as to what they need to get there. Many times starting with little or no existing resources and looking to you for guidance. In the next slide let’s look at a scenario to put things into perspective using the analyzing process
  • #17: The Analysis phase is the most important part of the Instructional design process. A needs analysis is the process of gathering important information to ensure you are meeting business objectives and goals. NOTE: For the purpose of this example you now are instructional designers working for the Learning connection. You have contacted by GoPhone Mobile with request to assist them with declining customer satisfaction surveys
  • #18: First thing is we need to find out what their business goals and objective are. Business objectives and goals are desired outcomes that are measurable and often linked to the profitability of the company. KPI’s (Key performance Indicators) Examples of bad business goals Getting employees trained by end of second quarter. Why: Training itself is not a business goal. It is a means to achieve a business goal. Example of GOOD business goal After asking additional questions we discovered that their customer satisfaction rating has decrease from 95% to 80%. This is called the business objective or goal. But we still don’t know the cause of this issue. In order to determine the cause of why this happened we need some additional information. Send your client the Training request form at this point to complete so that you can start the process of information gathering.
  • #19: The Analysis phase is the most important part of the Instructional design process. A needs analysis is the process of gathering important information to ensure you are meeting business objectives and goals. NOTE: For the purpose of this example you now are instructional designers working for the Learning connection. You have contacted by GoPhone Mobile with request to assist them with declining customer satisfaction surveys
  • #20: Often times decline in production could be a result of flawed processes or inadequate processes. When doing research it is important for you to also review the process of how the task are performed. Processes may need to be streamlined or improved. Example Customer service Rep at GoPhone Mobile may need to access several screens to complete a task which is slowing down production causing customer complaints