Anametrix Predictive Analytics Data Sheet
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Anametrix Predictive Analytics allows marketing organizations to access advanced statistical and forecasting models in real-time, enabling them to predict and shape future outcomes effectively. The tool supports agile marketing by providing insights from multichannel data, optimizing campaigns, and enhancing accuracy through real-time data integration. Users can run various optimization scenarios and gain a comprehensive understanding of consumer behavior to improve marketing strategies and drive revenue.
Anametrix Predictive Analytics Data Sheet
- 1. Anametrix Predictive Analytics Don’t Just Predict the Future – Create It! Anametrix Predictive Analytics is built to provide marketing organizations easy access to sophisticated statistical and forecasting models directly within the Anametrix interface, taking advantage of real-time, historical and contextual reference data unified by Anametrix. At a Glance Anametrix Predictive Analytics enables marketers and analysts not only to predict the future, but to create desired outcomes Anametrix Predictive Analytics supports a continuous improvement process that can only be achieved when marketers can access real-time data for rapid response and concurrently leverage multichannel analytics for enhanced accuracy. The resulting agile marketing allows users to: • Use real-time response, engagement and conversion rates as leading predictors to assess social and paid-campaign effectiveness and to optimize ads, content marketing or social media tactics on the fly. • Validate and improve the accuracy of predictive models by enriching and contextualizing real-time data with lagging predictors, such as sales, revenue and CRM actuals, as well as reference-data sources. Anametrix Predictive Analytics offers a Model Wizard that enables users to quickly and easily drag and drop desired fields into the model. using sophisticated forecasting and optimization models built on multichannel datasets. • Forecast paid and socialcampaign performance • Improve real-time targeting • Identify predictors-to-purchase by buyer segments • Choose optimum channel strategies to drive new and repeat purchases • Determine cross-channel support and cannibalization • Optimize the marketing mix to drive revenue and profitability “Predictive analytics has the potential to transform marketing’s ability to drive revenue and profitability by applying sophisticated forecasting and optimization models on real-time data.” Wils Corrigan, Ph.D., Director of Data Science, Anametrix
- 2. Anametrix Predictive Analytics enables marketers and analysts to apply statistical models and algorithms to large, multichannel datasets to deliver predictions. After reviewing results, marketers can adjust and optimize tactics to improve the forecast results and change the future effectiveness of campaigns. Marketers and analysts can run “what-if?” scenarios and other types of optimization processes, then view and share results through the Anametrix in-browser user interface, Microsoft Excel or the Anametrix Mobile App. Anametrix delivers a unified view into consumer behavior based on purchase patterns, website interactions, social and mobile engagement and in-store activity. Marketers can act on this multichannel data to identify predictors-to-purchase, churn, loyalty, cost of customer acquisition and lifetime value. In addition, users can gain insights that support right-time marketing—making the right offers—to the right consumers, using the right channels at the right time. With Anametrix Predictive Analytics, marketers learn how not only to predict the future, but also create it! ABOUT ANAMETRIX Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix headquartered in San Diego, CA. CONNECT WITH US sales@anametrix.com 858.558.8230 5414 Oberlin Drive, Ste. 200, San Diego, CA 92121 anametrix.com anametrix.com/blog newspaper.anametrix.com