Ancillary task – extension 1
- 1. ANCILLARY TASK – EXTENSION TASK 1 “Examine how you are creating continuity between this product and your music video”
- 2. • When creating my main product and ancillary tasks I wanted to be sure of creating a strong ‘brand’ image and clear genre for my target audience. • As the song ‘Calling’ has a indie/pop feel I wanted to follow the conventions of the indie genre in my music video taking into account artists such as Lewis Watson and Ed Sheeran. Therefore in my music video I focussed on creating a positive representation for the female artist in the music video by avoiding voyeuristic angles and using colour schemes and outfits that give a ‘pure’ and ‘innocent’ representation which would attract an aspiring audience. • I also created a strong brand image by using locations, outfits and colour schemes similar to within the music video that create a strong visual link that the target audience can identify.
- 3. DIGIPAK & ALBUM POSTER In my digipak I used photography that focussed on the artist. Many of the images were medium shots of the artists body, this way I am promoting the artist’s image heavily to the audience proving that image and representation is an important aspect to the target demographic. There are one set of photographs taken in the same location but in different parts of the area; covering the grounds of the entire set. These locations were both used in the video so this strengthens the visual link and continuity between the two texts. Furthermore in the photography the artist is wearing the same outfit that he wears in the performance element of the video.
- 4. DIGIPAK AND ALBUM POSTER On my magazine advert I created a comment plus five star rating from NME as NME covers a very broad range of artists and styles especially of the alternative genres. As indie is not a mainstream genre it is more likely to be recognised by an alternative ‘quirky’ music magazine. Also NME is a magazine that appeals to the target audience as they aspire to be ‘individuals’ and NME has the reputation of finding fresh new ‘individual’ artists and music styles such as Catfish and the Bottlemen, Jamie T etc. I kept my magazine advert very minimalist by avoiding reels of text and using only one image being of the artist sitting on a fence. The image used is also found in the inside of the digipak; this once again increases continuity and links the three texts strongly together. I used a minimalist approach to tease the audience, it gives them little information but the aesthetically pleasing image will spur them to look further into the artist and his music.
- 5. 1. TYPOGRAPHY We decided to use a casual, handwriting-style font for the artists name title. The font of the artists name becomes a distinguishing feature that is recognisable to the audience; an icon, or logo. In order to gain continuity in our music video if we feature the artists name in the opening credits then it will be in this font. Similarly, we are going to transfer the fonts used on the album poster to the digipak. Using a distinctive font to create a logo for the artist’s name allows it to be easily recognised by an audience, subsequently building up a hype and a fan base which would ultimately result in success for our artist. The font that we decided to use for the artists title is representative of the genre of music for our video. The genre is indie-pop and the font used is a casual, informal hand-written style making representational links to the laid back song of the single.
- 6. 2. IMAGARY When filming our music video we also conducted our photo shoot. We came to this decision after extensive research into existing products and their photography. This means that our artist is seen in the same setting, wearing the same items of clothing in the music video, album advertisement and the digipak. We chose to do this in order to form continuity between all means. The image used on the album poster can also be used in the digipak to heighten continuity further. Similar to fonts, this creates a sense of recognition for the audience; the shared image of the artist in the music video, album poster and digipak will create an image of the artist that the audience will recognise as specific to this certain single.
- 7. 3. COLOURS When editing the images for the album poster I added a colour-modifying filter that slightly adjusted the colour balance of the image to a sepia tone. When editing the images for the digipak I will be certain to add the same filter in order to determine continuity between the two. This will result in our products looking professional and industry standard
- 8. 4. ACTORS In the music video the main protagonist is featured as a male – who is actually the artist. To remain continuity we will use the main protagonist as the key feature of the album advert and the digipak. We have purposefully chose to do this as if we included images of other people then this may become confusing for the audience – it would cause confusion for the audience to distinguish who the main artist was and this would be a problem.
- 9. 5. SONG We have created a music video for the Lewis Watson song ‘Calling’. Therefore the main song that will be featured and advertised on the front of the album poster and digipak will be ‘Calling’. Again, this is to avoid confusing the audience and to ensure that there is continuity between all products.