Ancilliary magazine spread creation
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This document outlines the planning and design process for a magazine spread promoting an upcoming film. The designers decided to interview the filmmakers and use exciting promotional language to give readers insider access. They designed the layout in Microsoft Publisher using conventions from similar magazines, with a main image, smaller images, and columned text. Production shots and stills from the film were selected as images. Text was added in columns along with the images, captions, and other design elements. A Blu-ray cover was also included to make the spread more promotional.
Ancilliary magazine spread creation
- 2. IDEA We thought that for the magazine spread production, we would do an interview with the filmmakers just as the film was about to be released. We though that this would be the type of spread one might find in a popular film magazine like Empire or Total Film which would be the kind of magazines our target audience would read. After looking at similar types of spread in other magazines, we decided we should use an excitable, promotional type language, and that the images should be a mixture of stills and production images, so that the reader would fell that they had privileged access to the production.
- 3. LAYOUT Using Microsoft Publisher we first designed the background for the spread, using the conventions we had analysed for other magazines. We knew that there would have to be one main image and some other small images on the other page. The text would have to be in columns, and there would also have to be some colour variations in the background to break the page up visually.
- 4. LAYOUT Main Image Smaller image Colour to break background up
- 5. IMAGES The still would be best used as the principal image, we decided, and the smaller ones would be better for the production shots. We had some production shots form the shoot to choose from.
- 6. TYPES OF IMAGES Production Image Still
- 7. TEXT AND COMBINATION We wrote text which we added in columns, then we added the images. We also added some extra things like captions, the title and page number at the bottom and the colourful ‘exclusive’ sign to the principal image. It looked a bit repetitive with two production images, so we created a bluray cover image, using the poster image, to add to the bottom of the spread. This would make the spread look more in line with a promotional piece.
- 8. Smaller Columns caption FINAL PIECE image sign Principal image Blu-ray cover Title and page number