Andrew goodwin
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Music videos demonstrate genre characteristics through performances and dance routines. There are relationships between the lyrics, music, and visuals, where they can illustrate, amplify, or contradict each other. Record labels demand close-up shots of artists and artists develop motifs and visual styles that recur across their work. Music videos also reference looking at screens and bodies, and allude to other films, TV, and music videos through intertextuality.
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Andrew goodwin
- 2. Point One • Music videos demonstrate genre characteristics for example stage performances in metal video, dance routine for boy or girl band.
- 3. Point Two • There is a relationship between lyrics and visuals either illustration, amplifying or contradicting.
- 4. Point Three • There is a relationship between music and visuals either illustration, amplifying or contradicting.
- 5. Point Four • The demands of the record label will include the need for lots of close-up shots of the artist and the artist may develop motifs which recur across their work which is a visual style.
- 6. Point Five • There is frequently reference to the notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment of the body.
- 7. Point Six • There is often intertextual reference to films, TV programs and other music videos.