Goodwins Analyis
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Andrew Goodwin analyzed characteristics of music videos in his 1992 writing. He observed that music videos typically demonstrate the genre's characteristics through elements like stage performances or dance routines. Additionally, he noted there is usually a relationship between the visuals and either the song's lyrics or music, whether illustrative, amplifying, or contradictory. Record labels often demand close ups of artists and artists may develop recurring visual motifs in their work.
Goodwins Analyis
- 1. A2 Media | Music Video Production 2004 Goodwin’s music video analysis Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992) 1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band). 2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting). 3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
- 2. 4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). 5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body. 6. There is often intertextual reference (to films, tv programmes, other music videos etc).