Andrew Godwin Theory
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Andrew Goodwin identified six elements that are commonly featured in music videos. These include demonstrating genre characteristics, showing relationships between lyrics and visuals as well as music and visuals, including close-ups of artists as demanded by record labels, referencing looking through screens and mirrors, and treating the female body in a voyeuristic way. Goodwin addressed these six steps in his book to bring them to the audience's attention and assist music video directors in creating music videos.
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Andrew Godwin Theory
- 2. Andrew GOODWIN • Andrew Goodwin, a director of music, noted how music videos feature certain elements. • Goodwin addresses these six steps in his book ‘Dancing in the Distraction Factory’ to bring it to the audience’s attention as well as assist music video directors when creating a music video.
- 4. Nº2 There is a relationship between lyrics and visuals. The lyrics are represented with images.
- 5. Nº3 There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
- 6. Nº4 The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which reoccur across their work.
- 7. Nº5 There is frequently reference to notion of looking (screens within screens, mirrors, stages) and particularly voyeuristic treatment of the female body.
- 8. Nº6 There are often intertextual reference (to films, tv programmes, other music videos) etc.