Android market overview
- 1. 10101010101 01010101010 Android Applications & 10101010101 01010101010 Android Market Google confidential and proprietary Android Developer Labs – Q1 2010 1
- 2. Android Market 20,000+ 38,000+ developers apps registered available on Android today Market Android Developer Labs – Q1 2010
- 3. Demand for Applications • High engagement – Android users spend ~80 min a day on apps • Purchase intent – 21% Android users purchase at least 1 app per month – These users purchase an average of 5 apps per month – Average spend per month is $8.36 Source: Admob February 2010 App Usage Survey Report Android Developer Labs – Q1 2010
- 4. Developing & Publishing Android Apps http://developer.android.com http://market.android.com/publish/ • Android SDK • Create profile • Sign & upload & register .apk • Development resources • Developer • Deployment Distribution options • Developer Agreement • Marketing & Advocates • Setup merchant promotions account Android Developer Labs – Q1 2010
- 5. Registration – Setting up for free apps Basic Setup Distribution Countries • Contact information • Launched in major markets – name, email, website, etc. throughout Americas, EMEA • Onetime fee and JAPAC. – no limit on number of applications • Developer agreements – Developer Distribution Agreement – Content Policy Guidelines Android Developer Labs – Q1 2010
- 6. Publishing Android Apps • Upload at any time, as many times as you want • Publish whenever you are ready • Users have access to app right away • Update app at any time Android Developer Labs – Q1 2010
- 7. Publishing Android apps – Targeting Options • Device capabilities – SDK level • Minimum and Maximum – Screen size • Small, Normal, Large • Location – Target countr(ies) – Operator(s) (if applicable) – Matched to user’s service provider Android Developer Labs – Q1 2010
- 8. Selling Android Apps “Seller” Requirements “Seller” Countries • Checkout merchant • 9 countries supported account required – United States • Developer collects 70% – United Kingdom of application price – Austria, France, Germany, Italy, Netherlands, Spain • Transaction fee is – Japan equivalent to 30% of the application price; goes to • 4 currencies supported operating costs. – USD ($) – GBP (£) – EUR (€) – JPY (¥) Android Developer Labs – Q1 2010
- 9. Buying Android Apps “Buyer” Requirements “Buyer” Countries • Checkout account • Americas required – Canada, United States • Methods of payment • APAC – Credit & Debit cards – Japan, New Zealand – Carrier billing (if available) • EMEA • Purchased apps are tied – Austria, France, Germany, to buyer’s Google Italy, Netherlands, Spain, account, may be installed Switzerland, United Kingdom unlimited times • 24 hour refund period • Chargebacks Android Developer Labs – Q1 2010
- 10. Buying Android Apps Prices are listed in Confirmation to Estimated price in Choice in payment “Seller” currency buy “Buyer” currency method Android Developer Labs – Q1 2010
- 11. Other Options for Distributing Apps • USB sideloading via Android Debug Bridge (adb) – Useful in development and debugging • Download from website – Useful for private distribution – Website may be access controled Android Developer Labs – Q1 2010 11
- 12. How to Increase Exposure Market Ranking • Relevance • Downloads • Ratings • Retention • and other factors… Android Developer Labs – Q1 2010
- 13. Featuring and Promotion Promotion Banner Getting Featured Android Developer Labs – Q1 2010
- 14. Partner Device Launches Android Developer Labs – Q1 2010 14
- 15. Events Android Developer Labs – Q1 2010 15