Android-Based Vehicle Diagnostic System
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The business proposal is for an Android-based vehicle diagnostic system and online sale of genuine lubricants in Islamabad and Rawalpindi, Pakistan. The total start-up costs are estimated at Rs. 2,000,000. The business will recruit IT experts, delivery personnel, and a finance person. It will develop a website/app for customers to learn about engine oils for their vehicles and place online orders. The business aims to promote the website through social media ads and influencers to target young car users concerned about vehicle performance.
Android-Based Vehicle Diagnostic System
- 1. Business Idea by: Name: Asif Razzaq, Ammad Asghar, Ahazaz Ahmed, Asad Mehmood
- 3. “ -Auto
- 4. Mega trends in mobility Desire for people to bring their personal android- based social interactions, data and applications into the car, thus requiring more cellular connectivity Cars are no longer the only status symbol amongst young people, instead of owning car sharing becomes a trend Increasing environmental awareness and urbanization in addition to the rapidly increasing cost of motoring (fuel and insurance), smarter and multi-modal ways of travelling (car, public transport, bike, plane, train) will become the norm
- 5. Rent Deposit 150000 Furniture & Fixtures 45000 Equipment 1200000 Installation of Fixtures & Equipment 30000 Starting Inventory 60000 Legal and Other Professional Fees 25000 License and Permits 10000 Advertising and Promotion 70000 Salries 150000 Software 60000 Cash 200000 Total One Time Start-Up Costs: 2000000 1. Title Android-Based Vehicle Diagnostic System , Online selling of genuine lubricants 2. Location / Target Area ISB RWP 3. Date of Commencement Sep-2018 4. Time Period for Launching 5 Months Purpose Statement
- 9. Recruitment & Implementation: Manpower: 2 IT experts (1- App controller, 1- Data Base Monitor). 6 persons for services (2-Order Delivery,4-Vehicle Diagnosis & Maintenance) 1 Finance related person Mode of Selection: Candidate’s call / interview will be conducted through advertisement.
- 10. Marketing Mix of Business Product: Online websiteApp, where customers will get to know about Genuine Engine Oils for their cars and bikes as per their condition (mileage done) Price: Initial investment include website development, Vendor development, and marketing cost on digital media. This sums upto around 130,000-200000 rupees.
- 11. Marketing Mix of Business Place: The website can be operated from home and can be operated as part time business with automated order taking and email generation system. It will deliver products initially in Punjab, Federal and KP. Promotion: It will be promoted through ad placement in Social apps, Vlogs on Facebook with some famous social media stars.
- 12. Segmentation Target audience: Young car users who are concerned about the good performance of their vehicles and wants right and genuine oil as per their vehicle need. Product Segmentation • Car Engine oils • Bike Engine Oils • Online Diagnosis • Maintenance
- 13. Geographical Market Segmentation Cities Are: • Islamabad. • Rawalpindi
- 14. Marketing Method • Create Mobile App. (Ordering process). • Create website. • Facebook Page • Develop Relationship with Customers.
- 15. Facilities • Recommendation of Genuine oil for every type of Car and Motorbike in market • Recommendation of oil based on Car/ Bike mileage • Tips and Recommendation on things to ask during periodic car maintenance. • Tips and Recommendations on how to ensure smooth performance of engine
- 16. Profit • 10% from vendors on each order delivered. • Revenue through ads by other relevant vehicle companies/ service providers.
- 17. Resources Required • Money for initial payments for website development and promotions (Total: RS. 200000-). • IT/ Website expert to manage the website • Vendors for Genuine Oils • Vendors for product delivers
- 18. Online Maintenance and Diagnostic Services Overview