"The Loop"
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The Loop is a one-stop-shop that aids brands in streamlining their content workflow by devising strategies, developing assets, distributing content, and amplifying it to increase brand awareness. As pioneers in the auto industry, The Loop's team has deep expertise across the sector. They understand all stakeholders in the car buying journey. The Loop can enable an integrated ecosystem between new and used cars by connecting users through the phases of discovery, purchase, usage, and trade-ins.
"The Loop"
- 1. The Loop is a one-stop-shop, aiding brands streamline their content workflow. We devise strategy, develop assets, distribute and amplify them to get your brand noticed. Being the pioneers in the auto industry, our team has deep domain expertise across board. We speak and understand the language of the all stakeholders in an auto buying journey.
- 2. Enable integrated eco-system play between new and used cars thereby connecting all users through flywheel of Discovery > Purchase > Usage > Trade Test Drive Research Discovery Transparent Pricing Asset Quality Price / Deal Discovery Exchange (40% new car buyers want to trade-in) Documentation Services Ownership – After Sales Service Accessories Finance & Insurance Service Support Easy Buying & Selling NEW CAR ECOSYSTEM USED CAR ECOSYSTEM ECOSYSTEM PLAY IS A FORMIDABLE MOAT
- 3. DEDICATED TEAM OPINION LEADER INDUSTRY UNDERSTANDING EXPERIENCE 60 Articles 1 Billion + 400 seconds 50 Million Source: Similar Web & Google Analytics WHY WORK WITH US ON AUTO?
- 4. Through our rich data layer – 80%of users are retargetable on Facebook and Google for monetisation in the future 89% Of all car buyers research online 90% Of these buyers, come to CarDekho portals 41% Of all new car buyers become leads
- 5. UNPARALLELED REACH IN AUTO Social Media Reach Platform Powerdrift Cardekho Zigwheels Bikedekho Facebook 427K 1.2MN 871K 415K Instagram 426K 42K 59K 29K YouTube 1.95mn 562K 449K 39K Twitter 34K 37.5K 50K 1.6K Website* - 26MN 10MN 3.5MN *Users/month as per average of last 6 months
- 6. Add quantifiable value to your business COLLABORATE WITH THE EXPERTS IN AUTO INDUSTRY
- 7. THE LOOP LINEUP CONTEXUAL ARTICLES CREATIVE VISUALS CAPTIVATING VIDEOS AMPLIFICATION OFFERINGS
- 8. CAPTURE THE “MICRO-MOMENTS” IN THE AUTO BUYING JOURNEY Used Car USER Model Page Videos Pictures Car Compare Variant Page Finance Price ORP Lead Drop Call Verification User Review Offers Dealer Page DCB Lead Drop BOOKING • Product Films • Brand Movies • Travelogues • Influencer Amplification • Travelogues • Photologues • Review Videos • Comparison Articles • Listicles • Infographics • Comparison Videos • Product Microsite • Explainer Video/Articles • Car Walkthroughs • Testimonial Videos Rolling Audiences
- 9. CONTEXTUAL ARTICLES Created by our Content Experts driving trust for your brand Highlighting features & USPs Feature Stories New category knowledge with subtle brand integration
- 10. CREATIVE VISUALS Eye-catching visuals for better retention Infographics Microsites Social Media Creatives
- 11. CAPTIVATING VIDEOS Video creation prowess with Powerdrift (India’s #1 Auto Content Channel) Travelogues Co-created Flagship Content Series Animation
- 12. INFLUENCER MARKETINGData backed influencer marketing with rich media content creation capabilities Product Launches & Event Coverage UNDERSTANDING OF PLATFORMS RELEVANT INFLUENCER CURATION COMPELLING CONTENT CREATION 2 1 3 Social Media Films
- 13. AMPLIFY WITH OUR PARTNERS News Tech Auto Lifestyle Entertainment and many more….
- 14. THANK YOU